Christopher Johnston Email & Phone Number

Debden

In my current role as Head of New Homes, I have utilised my extensive experience in analysing market trends and developing research and marketing strategies to increase new home sales revenue and market share. I look after a team of six and have become adept at team focused leadership and strong communication. I have also delivered a proven history of exceeding sales targets, while maintaining strong relationships with clients and stakeholders.● Develop and implement strategic sales and marketing plans to increase sales revenue and market share in new home sales.● Develop and execute market research strategies for the new build homes industry, identifying trends and consumer behaviours that drive sales.● Manage a team of sales agents and provided leadership, training, and support to ensure sales targets are met.● Develop and manage budgets for sales and marketing, ensuring cost-effectiveness and ROI.● Develop and manage advertising and promotional campaigns to increase brand awareness and drive sales.● Manage customer relationships and ensure prominent levels of customer satisfaction are maintained.● Negotiate and close sales contracts with customers.● Analyse sales data and report on sales performance to senior management● Conduct and analyse market data and identify market trends, competitor activity, and customer preferences to inform sales and marketing strategies reporting to board level management. ● Conduct competitor analysis to identify market gaps and opportunities for growth.● Collaborate with cross-functional teams to ensure market research insights are integrated into business strategies.I look after a team of six and have become adept at team focused leadership and strong communication. I have also delivered a proven history of exceeding sales targets, while maintaining strong relationships with clients and stakeholders.

Loughton, England, United Kingdom

Derived desired results by leading optimization reviews for mix, areas, layouts, and specifications. Secured ‘overage’ payments by conducting in-depth audit sales data. Direct buy in and resale of part exchange properties. Rendered the most suitable recommendations for buyer incentives in local areas. Performed detailed periodic viability reviews to assist current/forthcoming schemes. Attained optimal outcomes by examining new land and overseeing potential financial returns to the company. Adhered to H&S procedures.● Facilitated the board of directors by delivering optimal recommendations, generating in-depth reports, and assessing local and national sales data, including new build and re-sales.● Amplified the company image by managing social media promotion and designs.● Contributed to future development by assisting with formal bids for plots of land.● Ensured successful tender submissions, including private and affordable schemes while liaising with joint venture customers.● Gained competitive advantage through producing competition analysis reports.● Augmented company sales by developing and executing effective sales strategies.● Drived sales value premiums by determining unique selling points.

Enfield, United Kingdom

Maintained efficient sales arenas by leading site staff, complying with company procedures, and creating in-depth sales reports. Completed on-time sales in coordination with purchasers, suppliers, and local agents.• Generated maximum revenue returns by selling a high volume of new homes.• Boosted purchaser visits by executing cutting-edge marketing strategies and implementing cost-cutting tactics.

Executed contracts and projects on behalf of home builders, including Redrow, Fairview New Homes, Barratt London, and Ardmore Construction. Provided units in accordance with predicted and formulated schedule in a timely manner. Developed weekly updates to the board of directors by submitting in-depth reports.● Enhanced operational performance by leading day-to-day activities of site team and external contractors.● Assured timely payment of contracts by accurately verifying delivered work.● Realised project outcomes by managing all operations from conception to completion, such as refurbishments.● Improved project quality by rectifying minor faults and inspecting new buildings.