John Strommen

John Strommen Email and Phone Number

VP Digital Marketing @ Alloy Roofing
Atlanta, GA, US
John Strommen's Location
Atlanta, Georgia, United States, United States
John Strommen's Contact Details

John Strommen work email

John Strommen personal email

n/a
About John Strommen

SEO, Growth Product & UX professional with 17+ years of work experience for enterprise E-commerce sites.Passion for big data and solving large scale problems - Persistently testing & analyzing innovative SEO/product theories

John Strommen's Current Company Details
Alloy Roofing

Alloy Roofing

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VP Digital Marketing
Atlanta, GA, US
Website:
alloyroofing.com
Employees:
23
John Strommen Work Experience Details
  • Alloy Roofing
    Vp Digital Marketing
    Alloy Roofing
    Atlanta, Ga, Us
  • Redfin
    Principal Product Manager - Growth Product
    Redfin Jul 2024 - Present
    Seattle, Wa, Us
  • Rent.
    Sr. Director, Seo & Growth
    Rent. Dec 2021 - Jul 2024
    Atlanta, Ga, Us
  • Rent.
    Director, Seo At Rentpath
    Rent. Feb 2017 - Dec 2021
    Atlanta, Ga, Us
  • Couponcabin.Com
    Seo Director
    Couponcabin.Com Nov 2011 - Feb 2017
    Us
    • Lead company turnaround to 10x SEO growth - Successfully recovered from Google Panda, one of only a handful of sites to do so• Create strategies to help CouponCabin recover from a Google Panda algorithm penalty (incurred prior to my start date)• Develop strategies to prevent content scraping & identify scraped content• Manage negative SEO attacks• Manage a QA team of 4 with SEO focus• Manage SEO content team of 10+• Heavy focus on improving conversion & lowering bounce rates• Optimization of site architecture, site speed & mobile-friendliness• Designed data system that inputs rank data into CouponCabin's CMS system and dynamically updates to optimize when rankings decline
  • Walgreens
    Seo Manager
    Walgreens Dec 2009 - Nov 2011
    Deerfield, Il, Us
    • Increased non-brand SEO revenue by 347%• Design product enhancements to generate incremental SEO traffic and revenue• Develop SEO project roadmap and creation of business requirement documents• Create scalable SEO product solutions to target long-tail search traffic• Develop large scale, efficient content publishing process• Develop vendor relationships and managed multiple scaled content production vendors• Coordinate SEO analytics with other online marketing channels: SEM, CSE, Affiliates, Email, etc• Dynamic SEO landing page creation for long-tail search optimization• Local search optimization through technical and feed enhancements• Managed Comparison Shopping Engine Program
  • Chicago Tribune Media Group
    Seo/Sem Specialist
    Chicago Tribune Media Group Sep 2008 - Jan 2010
    Chicago, Illinois, Us
    • Trained 50+ content producers across the Metromix network on SEO best practices• Coordinated network-wide content production to target seasonal search engine traffic • Designed requirements and oversee development on SEO product enhancements• Managed/introduced partner linking relationships• Managed in-house and third party SEM campaigns• Managed content syndication to partners via XML, KML, RSS and Microformats/RDFa• Produced in-depth monthly SEO performance and analysis reports• Year-over-year (y-o-y) increased total natural search visits by over 80%• Improved venue listing search result positions rankings by 60% • Employed September 2008 – January 2010
  • Foot Locker
    Seo Specialist
    Foot Locker May 2007 - Sep 2008
    New York City, New York, Us
    • Mentor individuals on applying SEO principles in their work• Research SEO trends and best practices• Identify and recommend SEO services and partners• Identify and recommend SEO opportunities for the sites• Recommend usability and accessibility best practices• Research keywords for SEO• Monitor competitive sites for related initiatives• Work with Circulation to define SEO demographics and goals• Create forecasts and projections for SEO programs• Track and analyze SEO initiatives• Maintain SEO knowledge through research and participating in SEO industry events and workshops
  • Foot Locker
    Internet Development Intern
    Foot Locker May 2007 - Aug 2007
    New York City, New York, Us
    Responsible for assessing the companies current SEO Strategies and make recommendations to improve Search Engine Rankings. Suggested ROI based projects to lead company on a more SEO centric path.
  • Harley-Davidson Motor Company
    Application Support
    Harley-Davidson Motor Company Jan 2006 - Aug 2007
    Milwaukee, Wi, Us
    Enhanced usability by simplifying user interfaces for production line applications.

John Strommen Skills

Css Dreamweaver Xhtml Flash Javascript Html Social Media Illustrator E Commerce Web Analytics Seo Online Marketing Google Analytics Online Advertising Photoshop Sem Usability Social Media Marketing Organic Search Web Design Xml Content Management User Interface

John Strommen Education Details

  • University Of Wisconsin-Stevens Point
    University Of Wisconsin-Stevens Point
    Web And Digital Media Development

Frequently Asked Questions about John Strommen

What company does John Strommen work for?

John Strommen works for Alloy Roofing

What is John Strommen's role at the current company?

John Strommen's current role is VP Digital Marketing.

What is John Strommen's email address?

John Strommen's email address is js****@****ath.com

What is John Strommen's direct phone number?

John Strommen's direct phone number is +131240*****

What schools did John Strommen attend?

John Strommen attended University Of Wisconsin-Stevens Point.

What are some of John Strommen's interests?

John Strommen has interest in Copy, Snowboarding, Personal, Flash Personal, Search Engine Optimization, Mountain Biking, Professional, Usability, Flash.

What skills is John Strommen known for?

John Strommen has skills like Css, Dreamweaver, Xhtml, Flash, Javascript, Html, Social Media, Illustrator, E Commerce, Web Analytics, Seo, Online Marketing.

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