Creative Director
Directed re-brand to support digital-first, app-centric banking and lending services. Omnichannel marketing pipeline includes new website, digital banking app, lead-driven email and direct-mail campaigns, organic and paid social media strategies, targeted digital and print advertising in two national markets. Brand awareness video spots on major streaming networks. Additional responsibilities include UI/UX design, copywriting, illustration, storyboarding, animation, vendor liaison, offset and digital press production, photography, video, set and lighting design.