Global Marketing And Cx Director
Irving, Texas, Us
Led a global (Europe, Asia, Americas) distributed team of thirty-five providing marketing services to the multi-billion-dollar Electric Power business unit and their thousands of customers worldwide. This included:- Comprehensive strategic and tactical ideation and execution on a global scale for messaging through multi channels, industry segmentation, marketing automation, technical documentation, web site design and management, in person events, and collateral development.- Pricing design and administration; and merchandising strategy and execution.Key Accomplishments: - Pivoted from traditional marketing tactics to digital and cloud platforms. Developed and led an internal CX team to move customers seamlessly and painlessly from needing and developing a solution, to ready to buy, to receiving nimble, customized support and service.- Coordinated design and implementation of a global set of harmonized pricing programs across multiple Energy and Transportation business units. This was linked to the dealer configure, price, quote process and internal quote to cash systems improving invoice accuracy, post sales credits, and dealer claims processes. It was the single source for all discounting, compliance, competitive price data, and post-sale washout processes.