John Tarasi

John Tarasi Email and Phone Number

Experienced Marketer, Graphic Designer, and Branding Director @ Direct Edge Media
anaheim, california, united states
John Tarasi's Location
Los Angeles, California, United States, United States
John Tarasi's Contact Details
About John Tarasi

As a strategic, highly engaged professional, valued partner, and motivated team leader, my career shows a proven ability to develop and implement strategies that solve real-world problems. I accomplish this by leveraging a creative aptitude and diverse background and training with the ability to lead and manage people and large, end-to-end marketing and brand development projects and initiatives.I also possess a unique combination of strategic leadership skills necessary to thrive in today’s quickly changing environment. My career is characterized by building consensus, partnering with stakeholders, and creating opportunity when none is apparent. I build relationships by bridging the communication gap and serving as a trusted mentor and advisor. I have led training programs, designed product branding, and achieved large-scale cost reductions and associated sales growth. I strive to acquire new skills and challenge myself in identifying opportunities to make things look, function, and perform better in creative ways. I’m constantly intrigued by the design of things in my everyday life and continually ask myself how they could be improved upon. I value fostering close relationships and help team members be honest with each other by delivering constant feedback and coaching.Strengths Include:✓ Project Management✓ Marketing Development✓ Brand Strategy✓ Team Leadership, Coaching & Developing Teams✓ Strategic Planning✓ Graphic Design✓ Social Media✓ Training/Presenting✓ Resource Management✓ Building Collaborative Partnerships ✓ Data Analysis/AnalyticsI’m on LinkedIn to build my professional network.Let’s connect.

John Tarasi's Current Company Details
Direct Edge Media

Direct Edge Media

View
Experienced Marketer, Graphic Designer, and Branding Director
anaheim, california, united states
Employees:
44
John Tarasi Work Experience Details
  • Direct Edge Media
    Marketing Manager
    Direct Edge Media Jun 2024 - Present
    Anaheim, California, United States
  • Finch And Flourish Paper Goods
    Director Of Operations
    Finch And Flourish Paper Goods Jan 2020 - Present
    Los Angeles, California, United States
    Develops SEO, analytics, and ad campaigns, achieving 150% YOY growth.Leads print production and product sourcing, increasing profit margins by 25% YOY.
  • Wolfgang Puck Catering
    Marketing Manager
    Wolfgang Puck Catering Sep 2022 - Apr 2024
    Los Angeles, California, United States
    Led cross-functional teams in developing and executing multi-channel marketing campaigns, resulting in a 128% increase in lead generation and 212% increase in web traffic.Managed external agencies to implement marketing strategy over digital, social, and PR channels.Analyzed data from marketing campaigns to make strategic recommendations to leadership team.Assigned content development and designed creative assets for use across print, web, CRM, social media, and retail… Show more Led cross-functional teams in developing and executing multi-channel marketing campaigns, resulting in a 128% increase in lead generation and 212% increase in web traffic.Managed external agencies to implement marketing strategy over digital, social, and PR channels.Analyzed data from marketing campaigns to make strategic recommendations to leadership team.Assigned content development and designed creative assets for use across print, web, CRM, social media, and retail channels.Led internal stakeholders across sites in the implementation of digital and print assets to exceed organizational KPIs. Show less
  • Paravel
    Content Marketing Associate
    Paravel Sep 2021 - Dec 2021
    New York, United States
    Formulated marketing strategies for new product launches, focusing on sustainability and transparency goals.Optimized paid ad campaigns to increase click and conversion rate and lower cost per conversion.Crafted compelling copy, brand storytelling, and A/B testing strategy for digital campaigns.Developed merchandising strategy, content, UX, and implemented changes for a Shopify e-commerce website.Managed influencer partnerships and secured product placement with… Show more Formulated marketing strategies for new product launches, focusing on sustainability and transparency goals.Optimized paid ad campaigns to increase click and conversion rate and lower cost per conversion.Crafted compelling copy, brand storytelling, and A/B testing strategy for digital campaigns.Developed merchandising strategy, content, UX, and implemented changes for a Shopify e-commerce website.Managed influencer partnerships and secured product placement with PR team to increase brand visibility. Show less
  • Wigle Whiskey Distillery
    Director Of Branding And Design
    Wigle Whiskey Distillery Nov 2013 - Sep 2021
    Pittsburgh, Pennsylvania, United States
    Modernized brand identity through expert graphic design, packaging, art direction, and strategic digital marketing initiatives.Drove market expansion tactical marketing strategies, resulting in a 100%+ year-over-year growth in sales to over 40 states.Deployed website UX/UI design and implemented e-commerce strategy to drive a 5,000% increase in online sales within one month of re-launch.Spearheaded branding and go-to-market release strategy for over 50 successful product… Show more Modernized brand identity through expert graphic design, packaging, art direction, and strategic digital marketing initiatives.Drove market expansion tactical marketing strategies, resulting in a 100%+ year-over-year growth in sales to over 40 states.Deployed website UX/UI design and implemented e-commerce strategy to drive a 5,000% increase in online sales within one month of re-launch.Spearheaded branding and go-to-market release strategy for over 50 successful product launches.Worked hand-in-hand with architects to develop retail store layouts and merchandising plans, resulting in an increase in event sales, traffic, and UPT/ADS conversions. Show less
  • John Tarasi Design Co.
    Owner And Creative Director
    John Tarasi Design Co. Jan 2016 - Aug 2020
    Los Angeles, California, United States
    Worked with individuals, businesses, and non-profit clients during visioning, branding, and e-commerce projects.Designed logos, mockups, illustrations, websites and integrated ecommerce solutions.Trained clients on social media utilization and data-driven marketing based on industry and lead generation best practice.
  • Apple
    Expert
    Apple Nov 2009 - Feb 2015
    Pittsburgh, Pennsylvania, United States
    Onboarded and led a team of 50+ to attain top 10% highest Net Promoter scores company-wide.Utilized in-depth product knowledge and sales techniques to consistently surpass individual sales target of $2m+ per year.

John Tarasi Skills

Product Marketing Interior Design Os X Iwork Visual Merchandising Social Media Online Marketing Brand Development Sales Graphic Design Web Design Event Photography Market Research Web Development Content Marketing Photography Advertising Merchandising Adobe Photoshop Apple Software Strategy Graphic Arts Mac Alcoholic Beverages Microsoft Office Fashion Marketing Adobe Indesign Cc Search Engine Marketing Wordpress Interviews Customer Service Social Media Marketing Email Marketing Art Direction Adobe Illustrator Project Management Product Development Marketing Strategy Brand Management Adobe Creative Suite Driving Results Packaging Design Craft Beer Product Photography Wine And Spirits Industry Branding And Identity

John Tarasi Education Details

Frequently Asked Questions about John Tarasi

What company does John Tarasi work for?

John Tarasi works for Direct Edge Media

What is John Tarasi's role at the current company?

John Tarasi's current role is Experienced Marketer, Graphic Designer, and Branding Director.

What is John Tarasi's email address?

John Tarasi's email address is tarasi@me.com

What is John Tarasi's direct phone number?

John Tarasi's direct phone number is +141241*****

What schools did John Tarasi attend?

John Tarasi attended Penn State University, Fox Chapel Area High School.

What skills is John Tarasi known for?

John Tarasi has skills like Product Marketing, Interior Design, Os X, Iwork, Visual Merchandising, Social Media, Online Marketing, Brand Development, Sales, Graphic Design, Web Design, Event Photography.

Who are John Tarasi's colleagues?

John Tarasi's colleagues are Karina Kempis, Scott Thomas, Estefany Ardon, Nick Oshiro, Andrew J. Miller, Matt Hunkin, Lindsay S..

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