Blue Ocean strategist develops new disruptive value propositions IPO experience and a proven track record Established the UK Buy Now Pay Later market with the launch of ClearPay - a 'first to the UK market' disruptive digital technology,Sold to the After Pay Touch Group 6 months from launch for $30m to accelerate growth in UK and across Europe Responsible for all company marketing, branding and strategy. Operates at C-Suite level in early stage fast growth businesses. A successful track record of delivery in digital marketing and e commerce. 20 years experience of business & consumer digital marketing programmes, marketing communication and branding. Develops new products and leads transformation founded on customer insight.Scope includes: e-commerce, new product development and digital transformation, data-driven marketing campaigns, brand, social media, customer journeys, UX, PR, investor relations, traditional marketing, and insight. Owns the marketing budget and achieves critical KPIs through customer acquisition, activation, retention programs, cross-selling and all CRM for multiple products and brands. Operates in regulated environments. www.vapedinnerlady.com
Listed skills include Strategy, Integrated Marketing, Marketing Communications, B2B, and 46 others.