Chief Marketing Officer
CurrentChief Marketing Officer at Vape Dinner Lady, a market leading global brand, manufacturing and retailing premium quality e-liquid, devices and accessories. Part of the GM Group, winner of over 55 international awards including; 'Industry Leader', 'Best Global Brand', and 'Hall of Fame', with distribution in over 115 countries worldwide.Responsible for ecommerce, branding, marketing strategy and execution, product marketing, public relations and insight Developed the company's first Direct to Consumer e-commerce channel, including new market-leading ecommerce store and market-place channelsBuilt in-house capability, recruited & set-up of high performing team, transactional website, marketing execution and oversight of back office processes and services