Managed Power BCD Product Portfolio, overseeing roadmap for Power BCD and BCDLite technologies.New customers acquisition and accountable for Design WIN and revenue generation for the business unitInitiated new power technologies development and business case for applications such as Consumer power, Smart mobile PMIC, Audio, Automotive Power , BMS, Motor driverCapture market requirement and create product required specification for development teamDriving program… Show more Managed Power BCD Product Portfolio, overseeing roadmap for Power BCD and BCDLite technologies.New customers acquisition and accountable for Design WIN and revenue generation for the business unitInitiated new power technologies development and business case for applications such as Consumer power, Smart mobile PMIC, Audio, Automotive Power , BMS, Motor driverCapture market requirement and create product required specification for development teamDriving program execution and collaborating with cross function teams for supporting customer IC development.Responsible for power process technologies lifecycle and milestones, from process kick off to End of Life Show less

A member of the Product Line Management organization, based in Singapore Fab location, a product marketing managerial role for Globalfoundries Analog and Power process technologies.A primary interface to Sales/FAE team for a product line. Collaboration and drive the product offering engagement to targeted customers. Responsible and accountable for the design wins from customers projects, new product business plan, program planning and execution. Drive program reviews and track… Show more A member of the Product Line Management organization, based in Singapore Fab location, a product marketing managerial role for Globalfoundries Analog and Power process technologies.A primary interface to Sales/FAE team for a product line. Collaboration and drive the product offering engagement to targeted customers. Responsible and accountable for the design wins from customers projects, new product business plan, program planning and execution. Drive program reviews and track milestones. Coordination with Technology Development, Design Enablement, Fabs Operations, and potential customers to plan and execute new product offerings. Ensure effective communication across the internal and external project stakeholders. Collaborate and interface with Program Management teams in the company on best practices and methodologies.Build and employ systems to process and manage customer engagement with marketing collateral, sales materials, etc Show less

Managing a group of sales team (5 sales) on company's Biometrics product portfolioExecute sales plan to meet sales targetLead product strategy, short term and mid term sales plan on growing industrial sectors.Developed & implemented marketing plan to penetrate into new market sectorsExecute effective marketing strategy to enhance lead generation (high ranking web site, tradeshow, roadshow, customer day etc)Running pre-sales activities by giving customers… Show more Managing a group of sales team (5 sales) on company's Biometrics product portfolioExecute sales plan to meet sales targetLead product strategy, short term and mid term sales plan on growing industrial sectors.Developed & implemented marketing plan to penetrate into new market sectorsExecute effective marketing strategy to enhance lead generation (high ranking web site, tradeshow, roadshow, customer day etc)Running pre-sales activities by giving customers free knowledge training, education tour, trial run, understanding customers existing problemDefine key accounts and distribution channel pricing policy for both local and oversea sectorsConducted and analyzed market research to determine competitivenessRecruited, coached and raised team's ability to deliver and exceed customer and company’s expectations, both commercial and engineering. Show less

I was fully responsible for design in and revenue generation in Greater China region for the company’s wireless connectivity product portfolio that consists of WIFI, Bluetooth, GPS, FM, USB and Combo IC. I drove activities such as go-to market strategy, demand creation, marketing campaigns, roadshow, product presentation, and customer relationship built-up that leading to design in. After design-in, I managed a team of cross function engineers for supporting customer projects development until… Show more I was fully responsible for design in and revenue generation in Greater China region for the company’s wireless connectivity product portfolio that consists of WIFI, Bluetooth, GPS, FM, USB and Combo IC. I drove activities such as go-to market strategy, demand creation, marketing campaigns, roadshow, product presentation, and customer relationship built-up that leading to design in. After design-in, I managed a team of cross function engineers for supporting customer projects development until customers placing orders. KPI contains number of design-in, revenue and profit margin. When it comes to profit margin, inventory control is important. Timely feedback to demand management team is the key to ensure optimized rate of inventory.B2B Clients include: HTC, Asus, Acer, TCL, Huawei, ZTE, Motorola, Foxconn, Inventec, Azurewave, Quanta and distributorsDuties: • Develop go-to-market strategy and driving sales force to execute the strategy• Drive design-in into Android cellular market• Develop and execute strategy on wireless connectivity for Non-ST-Ericsson platform and non-cellular market• Customers meeting and product promotion presentation • Market analysis, competition analysis and eBOM analysis• Regular review with customers on project critical issues• Price and contract negotiation• Forecast and consensus meeting with sales force• Distribution trainings • Roadshow Show less

Being the key role of marketing team, responsible for selling more USB products portfolio into mass market with minimum investment on the portfolio so as to maximize company revenue and profit. In this role, managing inventory and demand management are highly important as the portfolio is considered cash cow whereby profit margin is the major measuring factor. Driving distributors to deplete stock is the constant task of this role.Duties:• Product Promotion meeting to all targeted… Show more Being the key role of marketing team, responsible for selling more USB products portfolio into mass market with minimum investment on the portfolio so as to maximize company revenue and profit. In this role, managing inventory and demand management are highly important as the portfolio is considered cash cow whereby profit margin is the major measuring factor. Driving distributors to deplete stock is the constant task of this role.Duties:• Product Promotion meeting to all targeted customers • Price and contract negotiation• Demand Forecast and consensus meeting with supply team• Regular inventory review with operation team and distributors• Profit and loss review with business unit manager• Distributors workshop for “sell more” Show less

I led a team of 4 product marketing managers, a marcom manager and a demand manager for marketing NXP Semiconductors’ wired product line. I had achieved 100Musd of revenue with a gross margin of 65% in 2008. The team covers global regions, handling over 50 direct customers and 15 distributors. As a head of the marketing department, i was driving the tasks of design in, product definition and marketing plan, demand creation, distribution channel management, marcom, roadshow, budgeting… Show more I led a team of 4 product marketing managers, a marcom manager and a demand manager for marketing NXP Semiconductors’ wired product line. I had achieved 100Musd of revenue with a gross margin of 65% in 2008. The team covers global regions, handling over 50 direct customers and 15 distributors. As a head of the marketing department, i was driving the tasks of design in, product definition and marketing plan, demand creation, distribution channel management, marcom, roadshow, budgeting, forecasting. To be the effective leader, I constantly motivated the team members to be confident in all aspects of marketing activities, managing knowledge sharing and always cultivate team members to attend courses for knowledge upgrade and boost the team overall productivity.Duties• Design-in process synergy with team members• Quarterly strategy review to adapt to market change • New product proposal steering review• Participation and contribution to standardization body• Product price setting for direct and distributors’ customers• Monthly demand Forecast review with demand manager• Inventory review meeting, internal and external• Profit and loss review meeting with Business unit managers• Distributors workshop for to selling more • Participation of tradeshow and driving press release with Marcom manager• Measuring and tracking departmental KPI and team members KPI• Managing team member improvement plan and training records Show less

I was responsible for creating new product and in charge of profit and loss for Asia Pacific Region including Japan, Korea and Greater China. Driving key marketing tasks such as new product creation, NPV, customers design-in, revenue generation, distribution management, product forecast. Handling customers such as Canon, Epson, Sony, Huawei, Foxconn, Acer, Inventec and etc. Driving distributors to create business in the mass market is the key to success for the portfolio. Regularly… Show more I was responsible for creating new product and in charge of profit and loss for Asia Pacific Region including Japan, Korea and Greater China. Driving key marketing tasks such as new product creation, NPV, customers design-in, revenue generation, distribution management, product forecast. Handling customers such as Canon, Epson, Sony, Huawei, Foxconn, Acer, Inventec and etc. Driving distributors to create business in the mass market is the key to success for the portfolio. Regularly distributors workshop was organized to equip the distributors with better product knowledge. Show less

• Led a team of 3 support engineers in providing pre-sales promotion, presentation, and training for Toshiba Semiconductors’ product lines.• Conducted timing analysis, design synthesis, and VHDL debugging for customer projects, ensuring successful project completion.• Acted as the ISO QUALITY MANAGER, certified as an ISO Auditor by an external accredited body.

Responsible for designing 286 chipset. Task involves digital circuit design using AHDL language, digital simulation, timing analysis and SPICE simulation for analog blocks. I also used SILICON compiler from Mentor Graphics for Layout and Floor plan generation.

Designing telephone dealer IC, speech synthesiser IC and 286 chipsets, . Task involves Digital logic design, digital simulation, SPICE simulation, FPGA development for emulating functionality of the digital IC design