John Theodore Email & Phone Number

Colorado Springs, Co, Us

Colorado Springs, Colorado, Us

Providing market research and data science strategies that support the health and growth of Focus on the Family brands.

­ Providing qualitative/quantitative market research and data science consulting services

Dedicated full-time student in data science courses:­ Machine Learning - Stanford University | Coursera ­ Data Science Specialization - Johns Hopkins | Coursera­ Visualization with Tableau - UC Davis | Coursera

Brentwood, Tennessee, Us

As a research consultant, my role ­provided leadership in both strategy and execution of qualitative and quantitative research studies for both LifeWay retail stores and external clients in the church and non-profit sectors. Research included: customer share-of-wallet analysis for LifeWay retail stores, development of a "brand vision" model for an international relief & development org., donor experience study identifying drivers of acquisition/retention for a Christian radio ministry, readership study identifying drivers of impact and satisfaction for a major radio ministry's daily devotional.

Global, Us

­As a research consultant, my role supported a broad range of insights and analytical services. Research included: annual donor experience study that identified key aspects of giving behavior (e.g., share-of-wallet, donor satisfaction, 'delight' drivers); quarterly NPS tracking, radio acquisition and donor behavior analysis, child sponsorship pricing analysis (monthly donation), "major donor" acquisition/retention study, "planned giving" acquisition study (legacy donors), child transition experience (renewing sponsorship automatically), walk-a-thon fundraising (concept testing), A&U study among millennials regarding 'volunteerism.'

Colorado Springs, Colorado, Us

As Director of Research, my role provided vision/leadership for strategic research initiatives that directly impacted fundraising/marketing goals. A key focus throughout my tenure was developing insights that led to improved donor/brand experiences. Research included: donor insights studies identifying key drivers of acquisition, retention, and LTV; brand experience studies identifying drivers of satisfaction and impact of Focus's brands/media channels, a brand equity study assessing awareness/relevance of Focus's parent and child brands (which ultimately led to a brand re-launch), a "corporate language" study that established a lexicon of key words/phrases for corporate communications/marketing efforts, numerous product concept studies.

Paris, Fr

As a project manager, my role supported design, execution and management of primary market research studies across a range of industries and product categories. As a leader in customer experience (CX) improvement, insights centered on identifying key "drivers of delight" among other areas related to increasing brand loyalty. Research included: brand equity measurement for a large consumer electronic brand, customer satisfaction/delight studies for major brands in the retail, automotive, consumer electronic, and insurance segments.

Norwalk, Connecticut, Us

­As a research analyst, my role supported gathering insights related to ad hoc sales trends across category/brands/SKU's across Pepperidge Farms business units.

Chicago, Il, Us

As a financial analyst in the Strategic Planning group, my role supported numerous reporting and analytical projects, which included: developing a monthly trend report for international coffee and chocolate sales, development of a forecasting model that projected sales/IFO for all Kraft's international business units, numerous ad hoc analysis across brands/segments (e.g., coffee production analysis, competitive industry reports, etc.)