John T. Murray is an Assistant Professor of Digital Media at the University of Central Florida, USA. He is a co-author of Flash: Building the Interactive Web (MIT Press, 2014) and Adventure Games: Playing the Outsider (Bloomsbury, 2020). His research focuses on interactive narratives and reality media (augmented, virtual and mixed reality). His investigation includes both existing and future computational media platforms, including authoring tools and affordances and measuring and evaluating complex experiences created for them using emerging techniques such as eye-tracking, facial action units, machine learning, and physiological signals.