Highly respected, value-creating and innovation-oriented global aviation leader with over four decades of hands-on experience .Launched his first regional airline in the late 1970s in Australia. Launched WMA in 2008 as business jet operator.CEO of Virgin Australia Airlines, carrying >20M pax/year ~US$4B turnover and >6,000 employees. While at Virgin he initiated successful turnaround reducing costs by >$350M/year while increasing premium market share and overall revenues through the introduction of new products (e.g., first domestic premium economy, WiFi etc.)As Head of Global Aviation at L.E.K. Consulting, was trusted partner and senior advisor to many of the world’s leading airlines including advising United Airlines through Chapter 11 (and subsequent United/Continental Airlines merger); the mergers between Delta and Northwest Airlines, and Alaska and Virgin America; successful turnarounds of Thai Airways and Philippine Airlines; and sales force restructuring for British Airways, Qantas and Cathay Pacific that became industry standard;Created the ‘airline ancillary revenue’ cash stream that now earns $20+B annually for the US airline industry and that was credited with saving the US Airline IndustryEstablished successful highly lucrative JV commercial arrangements between major airlines (e.g., Delta/Virgin Atlantic, Delta/AeroMexico)Enhanced the profitability of Delta and United Frequent Flyer programs by changing basis of accrual from miles to revenueServes on Boards of Icelandair and SkyService (largest corporate aviation provider in Canada); Chair of both Health & Safety Committees