John Toohey Email and Phone Number

Lead the strategy, development and management of a measurable, high-quality, digital integration approach (including web, email, mobile, social media, display, search, content, e-commerce and other appropriate and emerging technology platforms) that support/drive business and organizational priorities as well as the member communications continuum.Help lead, manage and provide insight to the creation of high-quality, targeted digital assets, content and messaging and ensure YUSA brand standards (voice, messaging) are met.Manage, leverage and monitor key data, metrics, measurements and insights to develop and implement digital marketing initiatives, optimize and enhance plans and measure/track key data points with a specific emphasis on online reach; conversion rates and revenue tracking; and donation impact. Develop, manage and oversee digital marketing budget and a digital marketing team. Manage and ensure all digital channels are synchronized in terms of content, messages and design Collaborate with Association leaders, branch executive directors and senior branch staff to build rapport, credibility and trust; Support and partner with sales and service teams and program directors to provide digital insights and leadership that helps drive and inform their work. Help lead and manage cross-functional work teams – outlining scope of strategic work; meeting agendas; managing and monitoring output;Partner with the Marketing team to help manage work flow, process and efficiencies as well as final output of digital materials. Recruit, supervise, guide and develop marketing staff team, including timely and appropriate adherence to all training and certification requirements. Partner closely with the VP of Marketing and Brand Strategy and the Association Marketing Director to provide leadership, vision and counsel to the broad marketing team.

Responsible for the overall quality of customer experience on fairpoint.com. Established and implemented a formal review framework consisting of peer reviews, group critique sessions, and active stakeholder management. Modeled effective and constructive feedback techniques through example, guidelines, and training, in order to ensure that all project teams receive verbal and written feedback throughout the design lifecycle. Provided coaching, mentorship, and guidance regarding the user centered design (UCD) process, customer experience strategy, brand execution, and standards & guidelines. Evolved the team's UX practice through research and curation of industry best practices and through internally and externally sourced training opportunities

Oversee the execution of the "interactive/creative vision" of large assigned programs and projects, and implement customer experience designs for online applications and Web sites.Determine level of effort (sizing) of the different CX activities (interactive, creative and front-end development). Create and monitor schedules to ensure timely effective program execution. Develop and oversee planning and execution of projects, production schedules, and quality assurance. Team with creative and technical leads to manage strategic design implementation. Coordinate with different stakeholders to ensure the CX requirements are identified and documented. Manage CX requirements issues that affect the scope of the project. Manage the design, creation, and production of customer experience elements from product concept through completion, including product updates and revisions. Strategically conceptualize and produce content for new and existing web/multimedia applications. Guide and ensure consistency throughout the site by maintaining corporate brand and quality standards. Oversee work performed by others on projects and serve as inspiration to the direction of the unit

• Tapped by management to bring strategy and profitability to a struggling digital marketing group. Produced marketing plans, forecasts, testing calendars, and analysis for corporate initiatives and websites (B2C and B2B) aimed at promoting loyalty, product usage, community involvement and customer education. Supervised staff to develop content using content management software, track effectiveness using web metrics tools and redesign websites• Gained executive and national sales force buy-in for a new social media strategy with a solid business case that promised – and delivered awareness of 200% the first year through intentional, targeted messaging that ensured brand consistency. • Quantified value of messages by type and customer segment, targeted message content to segment. Coordinated digital/social strategy with offline media.• Capitalized on automated messaging capabilities to increase message volume across multiple business lines with existing staff in a constrained FTE environment.• Created and led presentations at multiple conferences to further educate and evangelize social media in the marketplace.• Partnered with Marketing, Corporate Communications, Public Relations and Conference Services to develop and implement a strategy to engage and retain vendors and customers through networking and media outlets• Development of testing framework within campaign activities; execution of framework and responsible for building recommendations and optimization based on testing outcomes• Educated and evangelized use of SharePoint for internal corporate web presence

• Functioned as a Business Analyst and Project Manager for information technology projects, focused on technical and operational improvement. Led cross-functional teams of up to 28 individuals through entire project life cycles including authoring detailed business requirements and executing testing plans• Created and maintained corporate Internet presence while participating in direct sales and marketing campaigns• Created multiple applications using several languages, including integration of applications with traditional sales and marketing campaigns• Created and maintained internal corporate web spaces utilizing SharePoint and SharePoint Services; incorporated pre-existing applications to function within the SharePoint framework• Created Corporate Strategy map for social marketing that reflects the overall corporate marketing strategy• Analyzed the ROI and total revenue of organic vs. paid search, recommending to management a shift in focus to organic search

Webmaster, general jack of all trades.