Women's Lacrosse Referee covering youth to High School Varsity games.

Independent freelancer focused on helping businesses with search engine optimization, creating optimized and relevant content, digital marketing strategies and implementation, and establishing experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) with the goal of building communities, increasing content shares and amplification, and driving more traffic that converts to boost sales for their products and services.

As the Marketing Lead, I spearhead the development and execution of comprehensive digital marketing strategies that boost lead acquisition, conversions, and revenue growth. My efforts in optimizing SEO, managing targeted Google Ads and Meta social campaigns, and directing a team of contractors has already resulted in a 25% increase in lead acquisition and a 33% rise in revenue within ten months. I also lead public relations initiatives, securing high-quality media placements, and improving brand visibility, driving sustained business growth and a competitive advantage.

Assistant Varsity Lacrosse Coach

• Selected as an integral part of a growing marketing team to manage multiple CRM databases and third-party tech stack solutions. • Collaborated with team members to establish and implement database integrity protocols and construct Reports and Dashboards that provided marketing and sales data analytics resulting in 25% higher MQL to SQL rates, 20% more new pipeline opportunities, and 40% more effective lead generation opportunities via optimized campaigns/initiatives. • Used multivariate testing with different variables on multiple website page assets to optimize and determine winning variations resulting in a 30% increase in lead generation over one year.• Deployed extensive knowledge of HubSpot and Salesforce database management to monitor and measure integrated, full scaled, omni-channel marketing campaigns, ensure database integrity, and fuel marketable Contact database growth. • Built comprehensive, detailed analytical Reports and Dashboards in both HubSpot and Salesforce tracking key KPIs and helped team achieve a 55% increase in goals. • Managed integration of CRM databases resulting in a 100% decrease in sync errors, a 60% improvement in demographic additions - also responsible for ensuring smooth adoption and training of third-party tech stack platforms used by the sales and marketing teams. • Leverage knowledge of SEO best practices to increase Expertise, Authority, and Trustworthiness (EAT) to facilitate increased website traffic, lead generation, funnel efficiency, and boost conversion rate optimization (CRO). • Work closely with both sales and marketing teams to understand key objectives, build and implement Workflows, Sequences, and other automated tools and processes to maximize revenue objectives.

Joined organization to define company’s marketing strategy, SEO optimization, and branding. Applied focused direction to all company inbound and account based marketing, branding, and public relations efforts to seed lead generation, thought leadership, and accelerate marketing qualified leads (MQLs) through the sales funnel. Influenced a team of 6 marketing and graphic design professionals and interns by setting strategic and tactical direction to confirm strong brand awareness, industry thought leadership, and steady lead generation through an account-based marketing (ABM) approach. Merged strategic agility with C-level, sales, and product teams to spearhead sales through website and external ad campaign traffic, multi-faceted digital and traditional account-based marketing campaigns, media outreach, content generation, and local/national public relations.

Selected to construct a results-driven marketing, social media, and PR department for two related, international biometric identification technology management organizations. Introduced customized marketing strategy to establish brand footprint, create SEO strategies and tactics that increased traffic and conversions (and helped company appear on page #1 of Google search), elevate thought leadership position, and seed lead generation. Answerable for boosting sales through website content and design, digital marketing and ad campaigns, media outreach, copywriting, and global public relations. Pivoted expertise to create and execute marketing and public relations strategic plans, shape new lead generation content campaigns using web analytics, statistical insight incorporating past performance data, and steering social media strategies, content generation, digital marketing, and public relations campaigns.

Handle all digital marketing, content generation, media relations, copy writing digital and social/real time media outreach. Manage a team of four.

Proactively reach out to current Integrators, Resellers and End Users to provide assistance, keep the lines of communication flowing and update on new product offerings and technology platforms available. Also handle copy writing and public relations responsibilities in addition to digital and social/real time media outreach.

--Responsible for project management, design, production, development, and fulfillment of all marketing collateral pieces including direct mail, brochures, space ads, television and radio commercials, enrollment kit, customized fliers, newsletter, and annual report.--Direct contributor to strategic planning processes across multiple platforms including marketing, media placement, and public relations; established critical tracking systems and industry/customer analytics as a basis for direction.--Agency spokesperson to media and all press outlets with interview experience across all mediums (TV, radio). --Solicited over 30 earned media news stories and media interviews from applicable media outlets to increase exposure for Maryland’s 529 college savings plans.--Responsible for researching, writing, and editing press releases, internal communication documents, annual report copy, and other collateral, ensuring legal compliance.--Managed team of 12 employees, providing mentoring, performance feedback, and training.--Performed more than 150 public speaking presentations to a broad range of business and community organizations, explaining complex financial investment products in simple vernacular to audiences as large as 1,600 people.--Managed a $1.5M budget, ensuring projects were at or under projections.