John Trefethen, Mfa Email and Phone Number
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Executive product and marketing leader with over twenty-five years of technology, education, marketing, and design experience. I have a track record of building businesses and launching billion-dollar companies, but I love defining technology through a product development market need and execution.My position is a unifying hub behind product strategy and execution, combining feedback from sales, marketing, development, customers, and prospects to set the strategic vision and implement new features and products. Summary of Responsibilities Include:- Gather and prioritize product and customer requirements- Define the product vision, brand, and roadmap- Lead internal process to define the product strategy, roadmap, and priorities- Collaborate with internal stakeholders to ensure the product supports the business model- Gather and analyze feedback from sales, marketing, and development- Develop requirements documents and use cases for new product features- Monitor the status of development projects supporting new features- Conduct business-level verification and market testing of new features- Maintain expertise on products in the marketplacePlan, direct, and coordinate all activities associated with creating software across multiple functional areas and products. Prioritize and allocate projects, products, and resources with the assistance of architects and managers. Participate in the strategic decisions about technology, definition, and implementation of the software products. Provide critical input on all personnel decisions.
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Co-Founder And PartnerThe Altitude GroupSeattle, Wa, Us
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Co-Founder/PartnerThe Altitude Group Jul 2022 - PresentGive your idea the go-to-market advantage of an experienced team that has successfully guided both entrepreneurs and market leaders through the detailed and demanding process of bringing an innovative idea to market.Altitude 59' is product consortium specializing in helping companies bring their products to market through validation, regulatory strategy, product marketing, and brand awareness mastery. It's often difficult to find expertise across a broad range of talents. We are a team comprised of product experts with decades of regulatory, scientific, and strategic management and marketing expertise. We unite you, the early-stage innovators and their technologies, with the story-writers, brand-builders, market-analyzers, productization-formulators, clinical validators, and awareness facilitators.
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Chief Of Product & MarketingRadius Xr Aug 2022 - PresentPleasanton, California, UsEarly diagnosis is the key to treating many conditions that can lead to vision loss. We believe a testing platform that combines a comfortable size with an engaging, immersive experience makes patients more likely to seek testing—and to be re-tested more frequently. Diagnosing conditions earlier and regularly tracking disease progression gives eyecare professionals an immense advantage in caring for their patient's vision. -
Chief Marketing OfficerHeru Dec 2020 - Nov 2021Miami, Florida, Us -
Vice President Of Global Marketing & Product DesignTopcon Healthcare Sep 2018 - Dec 2020Oakland, New Jersey, Us -
Global Head Of MarketingTopcon Healthcare Mar 2018 - Dec 2020Oakland, New Jersey, Us
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Senior Director Product MarketingTopcon Healthcare Dec 2017 - Mar 2018Oakland, New Jersey, UsAs the Sr. Director of planning, my position is the unifying hub behind Topcon's product strategy and execution, combining feedback from sales, marketing, development, customers, and prospects to set the strategic vision and lead the implementation of new features and products. Plan, direct, and coordinate all activities associated with creating software across multiple functional areas and products. Prioritize and allocate projects, products, and resources with the assistance of architects and managers. Participate in the strategic decisions about technology, definition, and implementation of the software products. Provide critical input on personnel decisions.
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Global Product DirectorComparenetworks, Inc. Mar 2014 - 2018South San Francisco, Ca, UsAs the global product director for the mobile product line at CompareNetworks, I launch new products, and product enhancement as the products change and technology advances in order to meet market needs. -
Market Development Manager Data Management & Electronic MarketingCarl Zeiss Meditec Aug 2011 - Mar 2016Jena, DeAs the Market Development Manager (DM & EM) I am primarily responsible for US market planning and promotion of the Data Management (FORUM) product line with the goal of achieving planned revenue and profit targets. Additionally, I am responsible for creating new and innovative marketing strategies which strengthen the marketing position of ZEISS products and solutions using online media. -
Senior Marketing Communications SpecialistCarl Zeiss Meditec Aug 2011 - Dec 2012Jena, DeSenior Specialist, Marketing Communications at Carl Zeiss Meditec. Supporting Neuro, ENT, Spine and FORUM
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OwnerTrefethen Studios Jan 1993 - Aug 2011Since its inception in 1994 Trefethen Studios has become an expert in digital-media education, photography and design, offering the following services:- Web interface design- Content Development- Print design- Online teaching- Curriculum development- Customized application tutorials- PhotographyI have been studying social-media (Web 2.0) interface design and how this space relates to its offline counterpart. This research has lead to the development of courses taught online at institutions such as the Academy of Art University in San Francisco, a leader in online education.
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FacultyAcademy Of Art University Aug 2008 - May 2011San Francisco, Ca, UsContent development of a fifteen week course that teaches core principles using text in conjunction with image to solve visual problems inherent in the world of photography and design, including student outcomes such as:- Considering Assumption on the Boundaries of Text & Image.- The review of mass-produced images in popular culture to determine the linguistic message apparent in each.- Discussing the visual nature of the written word.- Understanding the relationship between narrative and images.- Considering connotation: the culturally situated and the personal.- Learning about the various cultural and personal factors at work on all of us living in the culture of persuasion. -
Chief Marketing OfficerJames Allyn Company Aug 2005 - Nov 2008Scheduled and facilitated weekly status meetings with outsources and sales: responded to inquiries or issues regarding content delivery.Was responsible for brand & content development, web site traffic growth, web site UI, advertising revenue, develop brand position and design, color management, digital photography education, digital photographic application training.
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Instructor Of RecordSan Jose State University Aug 2003 - Jun 2004San Jose, Ca, UsDigital Photography Instructor. Developed core curriculum for under graduate and graduate level students in the field of digital photography and digital imaging. (instructor of record) -
Photography Curriculum DevelopmentSan Jose State University 2004 - 2004San Jose, Ca, UsServed as co-coordinator for the planning and implementation of the new curriculum for the Photography Department. Content produced includes:- Complete remodeling of photographic teaching strategies that incorporated the inclusion of digital technologies.- Grant preparation and presentation for the acquisition of new equipment.
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In-House Graphic DesignerCompass Product Design 2002 - 2004Literature designProduct PhotographyDeveloped regulator signage for diagnostic devices
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Artist In ResidenceSf Recycling Arts Program 2003 - 2003Recycled the detritus of San Franciscans at large into small collectible works of art, resulting in a group exhibition with 15 other artists.
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Junior DesignerAgreda Communications Aug 2000 - Jan 2001Developed principles behind graphic design processes by solving design and information materials problems through critical thinking and information design
John Trefethen, Mfa Skills
John Trefethen, Mfa Education Details
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San José State UniversityAnd Design -
Humboldt State UniversityCommunication And Media Studies
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Humboldt State UniversityDesign And Photography
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FoothillFuture Thinker
Frequently Asked Questions about John Trefethen, Mfa
What company does John Trefethen, Mfa work for?
John Trefethen, Mfa works for The Altitude Group
What is John Trefethen, Mfa's role at the current company?
John Trefethen, Mfa's current role is Co-Founder and Partner.
What is John Trefethen, Mfa's email address?
John Trefethen, Mfa's email address is jo****@****ios.com
What is John Trefethen, Mfa's direct phone number?
John Trefethen, Mfa's direct phone number is +165024*****
What schools did John Trefethen, Mfa attend?
John Trefethen, Mfa attended San José State University, Humboldt State University, Humboldt State University, Foothill.
What are some of John Trefethen, Mfa's interests?
John Trefethen, Mfa has interest in Conceptual Collaboration, Variable Data Print Campaigns, Design, Digital Media, Environment, Art, Cycling, Web To Print Technology, Photography, Coffee Roasting.
What skills is John Trefethen, Mfa known for?
John Trefethen, Mfa has skills like Marketing, Marketing Communications, Graphic Design, Marketing Strategy, Advertising, Photography, Digital Media, Social Media, Product Management, Leadership, Product Marketing, Strategy.
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