John Tso Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

We are striving to find market fit for e-commerce on Discord. NOTABLE PROJECTS:• Development of E-Commerce bot that works within Discord's constraints• Collaborating with partner companies to identify needs and pain points• We applied to and presented to Andreessen Horowitz's SPEEDRUN incubator program, following a recommendation from Discord–our project aims to create marketplace infrastructure for the platform in a gamified package.

Los Angeles, California, United States

I was brought on to lead a global design program at Method/GlobalLogic, with the goal of uniting diverse time zones, fostering ownership, and aligning work styles to foster a more collaborative environment with Mars-Wrigley.RESPONSIBILITIES:• Creation and enforcement of project principals and design system • Collaborating closely with product, engineering, and design teams to ensure timely and on-budget delivery of features, assets, and milestones• Building, management, and mentorship of design team• Evangelation of progress and design proposals to Mars Wrigley Leadership

San Jose

My job was divided into three major responsibilities: Special Projects, Marketing / Advertising, and User Experience DesignRESPONSIBILITIES:• User experience design of browser-based and mobile user interfaces• Ownership of national advertising campaign ($3.0M budget), company rebrand, event/trade shows (CES), office design/construction, and online advertising acquisition/retention programs• Mentoring and management of special projects team and vendors• Writing, direction, editing, and production of product launch videos

San Francisco Bay Area

My roles as UED Creative Director and Marketing Manager focused on the conceptualization, design, and production of user experiences and outbound/internal marketing for the company.RESPONSIBILITIES:• Creation and enforcement of company brand, design, and style• Management of contractors, in-house design team, and vendors• Research, design, development, and testing of multiple online properties, offline marketing collateral, advertising, testimonial and product videos• Collection and analysis of website and email campaign metrics

San Francisco Bay Area

I was a strategic UX Designer who specialized in building global visual standards that effectively communicated brand values while balancing user needs with business objectives.ACCOMPLISHMENTS:• Customer Centric Homepage Redesign: A massive reimagining of the eBay homepage that balanced the needs of the many verticals of eBay while laying the foundation for the modern experience we use today• Merchandising Strategy: Cross-selling, up-selling based driven by user data and profile behavior• eBay Neighborhoods: Social Networking on eBay• Global Header Redesign

San Francisco Bay Area

I designed, managed, and produced user experiences and outbound advertising for both the product and marketing teams.RESPONSIBILITIES:• Management and organization of project assets, deliverables, and timelines• Maintenance of the frontend of the roxio.com website• Creation of flash demos, email, and advertising campaigns• Development of the UI of the new website

San Francisco Bay Area

I was responsible for conceptualization, art direction and production of key online advertising campaigns for major initiatives within the company. RESPONSIBILITIES:• Conceptualization, direction, and production of online advertising campaigns• Presentation and evangelization of campaigns to internal clients• Enforcement of company brand and style guide• Notable projects include Y! Sports, Y! Platinum, Search and New Y! Mail

Bfa, Visual Communication

Activities and Societies: President of the Design Program 1999-2001, Golden Key Honour Society

Advertising