Develop and lead the marketing strategy including branding initiatives for 4 separate businesses owned by the managing partners. The main focus is to transform marketing initiatives from tactical and reactive to strategic and data-driven, enabling the organization to proactively create scalable growth and meet its aggressive business goals and objectives in both the short- and long term.

Partnered with our customers, business development stakeholders, and practice delivery teams to craft and deliver scalable, agile solutions that helped our clients evolve their Digital Marketing, Digital Analytics, Martech, and Digital Transformation capabilities, enabling the next generation of customer experiences.• Worked with leadership to develop and implement new Digital solution offerings and delivery capabilities, including researching and defining go-to-market strategies, developing processes and operating procedures based on best practices, and creating departmental programs to support strategic directives.• Established and managed a new practice area team focused on Digital Marketing and Analytics. Ultimately, overseeing a group of FTEs and subcontractors to ensure client expectations and quality standards were met and/or exceeded.• Partnered with the business development and delivery teams to identify and craft solutions, estimate budgets and timelines, plan resources, as well as generate and present proposals/deliverables.• Drove the development and presentation of solution-specific recommendations and roadmaps for various types of stakeholders (c-suite to project leads) to launch, mature, or improve their digital capabilities and customer experience.• Executed strategic Digital solutions for mid-market and enterprise clients that aligned with their Digital Transformation initiatives, collaborating across internal practices (Digital, Data, Technology, Cloud), client organizations, and third-party partnerships.• Developed proactive, data-driven, digital strategies/tactics that spanned various digital capabilities including SEM, SEO, PPC, Content Marketing, Email Marketing, Social Media (organic and paid), Websites, Mobile Applications, Digital Analytics, and other key areas.• Provided direction and oversight for solution delivery through effective project management, quality process reviews, and risk management strategies.

Focused on developing digital strategies aimed to meet and exceed the defined objectives for a diverse client portfolio.• Translated strategic business objectives into customer-first, digital strategies and tactics supported by a cohesive customer experience architecture.• Led the discovery process including market research, business analysis, competitive analysis, and client workshops to uncover goals, challenges, and opportunities to create a strategy that drives business growth and results.• Led the research and development of Personas, Customer Journey Maps, and CX Ecosystem Maps.• Drove the development and execution of strategic roadmaps to support Digital initiatives for clients.• Drove the digital measurement process – from Key Performance Indicator (KPI) definition to technical implementation, as well as ongoing data analysis and insight development.• Collaborated with diverse, cross-functional teams of marketers, designers, and developers to manage the creation and optimization of campaign assets, websites, landing pages, content, and tracking.• Served as a strategic resource and SME (subject matter expert) for new business pitches as well as training internal teams through the creation of educational resources and workshops focused on emerging digital trends and best practices.

Led strategic planning efforts for digital integrated marketing initiatives with a myriad of B2B and B2C Fortune 500 clients across various verticals, including Healthcare, Agriculture, Lifesciences (Human & Animal), Retail, Financial Services, Utilities, and Consumer Brands.• Created and initiated integrated marketing strategies and tactics that focused on acquiring, converting, and engaging target audiences throughout the customer lifecycle utilizing multi- and omnichannel approaches.• Defined brand positioning, segmentation, messaging, channel mix, and measurement of multi-channel marketing strategies and campaigns. • Assessed clients’ digital presence and operations and created actionable recommendations that directly aligned with defined business objectives.• Worked closely with a large, cross-functional team of marketers, designers, and developers to manage the creation and optimization of campaign assets, websites, landing pages, content, and tracking.• Served as a strategic resource and SME for new business pitches and the development of educational resources to aid account services as well as production and creative teams in digital standards and best practices.

Worked on Fusion’s largest ongoing digital account, a $4B Animal Health division of a Fortune 500 pharmaceutical business. This entailed operating across several functional domains including digital strategy, business analysis, and project coordination for a portfolio that includes four (4) websites, a multi-vendor ecosystem, and a web-based consumer rebate campaign that processes over $3M in rebates annually, supported by on and offline media spend at $10M + annually.• Translated client’s goals and objectives into actionable and measurable Digital Marketing programs including SEO, PPC, Social, Mobile, Email, Online Media, Website strategy, and other digital components.• Provided subject-matter expertise to the business development team as part of the RFP or proposal process.• Developed written documentation including proposals, presentations, and client deliverables.• Served as Digital SME with the Fusion delivery team to provide integrated marketing solutions.

Responsible for researching, developing, and supporting Fusion’s brand marketing strategy across multiple target markets. I assisted with building a go-to-market strategy focused on the expansion of the company and its service offerings based on designated verticals and solutions. In support of the Digital Business Unit, I conducted solution-specific research examining different areas of Martech for go-to-market volatility and applicability to Fusion’s business and clients resulting in the expansion of new service and solution offerings provided in the market to current and prospective customers.

Assisted the Client Relationship Manager in building valuable relationships and managing expectations, contracts, communications, and scheduling of projects across different teams. I also consulted with clients on their Inbound Marketing strategy specifically focused on SEO, Content Marketing, and Website UX.