Co-Founder
Soule
Singapore
At the age of 17 years old, I endeavoured to raise funds for children growing up in rural parts of Asia so that they would pursue their education. Together with Justine Lee and Lim Jing Ying, we founded Soule which stood for "A sole for every soul". We created a brand that sold flip flops, sunglassess and accessories which channelled part of its profits towards social causes. This was the early days of Social Enterprise and played our small part in advancing that business model. The mission started with providing school shoes to children studying in rural mountainous regions, so that they had the proper footwear to walk to school. It expanded to sponsoring doctors and nurses on medical humanitarian trips to natural disaster zones in South East Asia. Soule were eventually hired by larger corporations as consultants to help craft their CSR policies and projects. This included clientele like Meiji & Samsung. Together with our clients, we impacted hundreds of lives with true philanthropic efforts.This journey lasted 7 years as the founding team decided to pursue our respective career & personal dreams, after building a company which took up all of our youth.