John Vars is a Chief Product Officer at Vendasta. They is proficient in French. Colleagues describe them as "John is a first-class leader. During the year and a half I was on his product team at TaskRabbit, I observed many traits of his that are both rare and valuable. First, John not only inspires with strong vision, but he does so with a thoughtfulness on how to get there. This extends from business and product strategy to organizational dynamics. To this day I regularly find myself referencing his excellent Medium posts on those subjects! Second, John's calm and even hand permeate the Product org - no matter how pressure-filled the situation. His teams know the stakes, retain sharp focus, and consistently deliver while maintaining health, happiness, and motivation. Third, John is one of the most genuine, direct, and respectful people I've ever met. I've learned so much from him and am a better leader myself because of that. John's an enormous asset to any organization and I'd happily work with him again in the future.", "John brought a valuable management style to product teams at TaskRabbit. Through his example, we all learned how to better foster growth mindsets that lead to new product ideas and unexpected solutions. This culture truly lifted the best ideas and contributors to the forefront regardless of role or department. I also grew as an organizational leader, applying those same values to my projects and through the start-to-end ownership that John gives his direct reports. The Bay Area often turns out to be a small place, and given the opportunity, wouldn't hesitate to be on John's team again.", and "When John joined, he instantly brought stability and structure to a very complicated and diverse product team. He excels at communication, setting goals, and providing the kind of transparency the team needs to understand the direction we want to move in. Additionally, he gracefully finds ways to involve himself in the smaller, more nuanced day-to-day product decisions that helps the team feel tighter and on track. It's been a great pleasure working with John!"
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Chief Product OfficerVendastaTruckee, Ca, Us -
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Chief Product OfficerTaskrabbit Sep 2014 - Jan 2017San Francisco, Ca, UsTaskRabbit was acquired by IKEA in October 2017.- Responsible for company strategy, product vision, product roadmap and ultimately execution- Led the Engineering, Design, Product, and Data Science teams- 4x revenue growth in first full year at the company -
Vice President Product ManagementSay Media May 2013 - Sep 2014- Responsible for product strategy, roadmap and execution for a 60+ person technology organization- As executive team member, responsible for defining company strategy and tactics- Product/Technology point person for key strategic partnerships including A+E Networks and Breaking Media- Manage publishing team responsible for building and maintaining a premium media portfolio of 30M monthly uniques, 100M monthly page views- Oversee advertising team responsible for 5.3B ad impressions, 430B global uniques, and 3B video impressions since 2012 on Say’s global network- Secured executive support and led, as product owner, the creation of Say’s next generation Tempest publishing platform - Responsible for all aspects of site development for Say’s operated brands such as xoJane with 234% YOY growth- With VP of Engineering, responsible for technology budgets, vendor relationships and team velocity- Collaborate with CEO and General Counsel on corporate development, strategic partnerships and M&A -
Director, Product ManagementSay Media Apr 2011 - May 2013- Established institutional expertise in digital publishing, social media and community- Product owner and co-inventor of Orion, Say’s award-winning publishing platform and CMS- On-boarded all operated properties and acquisitions to Orion increasing operational efficiency by 80%- Led major redesigns of ReadWrite, xoVain, and Dogster – significantly increasing brand health KPIs for each property- Led site development teams for all of Say Media’s operated brands including xoJane, xoVain, ReadWrite, Remodelista, Dogster, Cupcakes & Cashmere, and more- Championed agile development and the conversion of the product-technology organization- Introduced audience development efforts across the portfolio using tactics such as A/B testing, machine learning, social optimization, web analytics, SEO, editorial strategy -
Founder/Chief Product OfficerDogster, Inc Apr 2004 - Apr 2011- Co-Founder, product/design/engineering head and board member of the leading pet communities online and one of the first sustainable, profitable social/community businesses on the internet- Raised funding from top Silicon Valley angel investors and VCs- Responsible for hiring and company culture, built team to a peak of 21 employees- Introduced and optimized product/technology best practices such as modified agile development methodology, data-driven development, experimentation culture, user testing, and consumer research- Key player in the negotiation, due diligence, and integration accompanying Dogster Inc’s acquisition by Say Media in April 2011
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Lead Software Engineer InternationalTravelocity.Com Apr 2002 - Apr 2004- Responsible for the integration of acquired company, WhereTo, into the greater Travelocity/Sabre infrastructure- Technical lead in relationship with joint venture partner, Zuji, in rolling out travel booking properties for the Asia-Pacific markets in multiple languages
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Traveler/BloggerSelf Employed Feb 2001 - Mar 2002Quit my job and traveled around the world for a year blogging my adventures.
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Director Software Development - Content SystemsPreview Travel / Travelocity Apr 1997 - Feb 2001- Led a team of software engineers and designers to build one of the first and largest travel content sites included partnerships with Frommers, Fodors, and Lonely Planet- Responsible for integrating content into air, car, hotel, vacations and cruises booking funnels to optimize experience and conversions- Optimized the content and reservations upsell opportunities to increase revenue in advertising as well as gross bookings- Member of management team responsible for the merger integration of Preview Travel and TravelocityWas in the role while going public with Preview Travel, being acquired by Travelocity and finally achieving profitability - quite the dotcom ride.
John Vars Education Details
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University Of Wisconsin-MadisonGeography -
Eötvös Loránd University
Frequently Asked Questions about John Vars
What company does John Vars work for?
John Vars works for Vendasta
What is John Vars's role at the current company?
John Vars's current role is Chief Product Officer.
What schools did John Vars attend?
John Vars attended University Of Wisconsin-Madison, Eötvös Loránd University.
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