John Vasington Email & Phone Number

Greater Chicago Area, Il, Us

• Led the creation of a 13+ Roblox Mischief Tycoon experience, creating hours of uninterrupted brand engagement bridging the gap between the digital and physical with rewards in real life for in game performance• Drive the communications strategy for Sour Patch Kids to authentically meet the target Gen-Z-trendsetter• Track media spend across channels with a focus on digital and social, balancing efficiency and effectiveness• Direct an integrated team of seven agencies through campaign creation, media planning, public relations, social media, and partnerships; delivering briefs, handling project approvals, and facilitating relationships• Facilitate the A&C budget for candy, navigating working and non-working spend against monthly targets• Enrich the company’s culture on the Career Engagement pillar and through mentoring two sales colleagues• Delivered the brand’s new equity campaign, including TVC development testing “iconic” vs industry norms

Greater Chicago Area, Il, Us

• Lead the Toasted Chips Everything launch, the largest for RITZ in 2023; managing tight timelines and engaging cross functional stakeholders in Procurement, R&D, and Sales• Steered a flavor innovation strategy on the RITZ core business, pairing consumer and customer insights into a story for senior leadership support to launch a five-year pipeline of innovations to deliver category growth• Developed new projects for the fast-growing Snacking On-The-Go business, creating variety packs and multi compartment snacks spanning across nine brands in the portfolio • Created a network assessment for a sub-brand, weighing the potential for growth relative to other priority sub-brands based on financial margins, brand strategy, consumer insights, and future sourcing opportunities• Constructed a P&L model on the Handi-Snacks business to show the PPA growth potential versus present day, informing a leadership recommendation to support additional portfolio investment• Guided an hour long session on DSD sales and served as a buddy for the MBA Internship program

Greater Chicago Area, Il, Us

• Gained experience as an ABM on RITZ, a $1.2B snacking brand, for the final year of my Leadership Development program and remained in my brand marketing role after the program• Spearheaded graphics projects across the savory portfolio to ensure in-market graphics reflect up-to-date legal claims, brand designs, and cross-sells while saving $66,804 in budget after identifying inefficiencies• Built a strategic toolkit for RITZ beyond the aisle to create media buzz by partnering in food service, licensing, and seasonal spaces; successfully developing two unique activations for 2021• Contributed to plans for our NCAA partnership centered around March Madness

Greater Chicago Area, Il, Us

• Led a team of 26 direct reports across over 150 stores in the North Orange County district, handling hiring, on-boarding, and coaching through development• Optimized daily and weekly scheduling to save on labor while drilling down into areas of opportunity for continued growth in the district, finishing at 83% to budget• Managed the lowest team overtime out of 35 teams in the Pacific Mountain Region• Navigated the challenging climate of COVID-19 and civil unrest by instituting policies to ensure the safety of my team• Worked with merchandisers on improvement plans to establish a consistent style across the district and aspire to perfect performance adhering to company guidelines

Greater Chicago Area, Il, Us

• Curated planograms for the cookie and cracker aisle across various customers when customers needed a quarterly shelf reset• Learned the ins-and-outs of the Customer Planning Workbook that helps ensure proper forecasting from sales so that our operations team can meet demand and our customers are satisfied at store level• Developed an advertisement plan for the remainder of the 2020 fiscal year, optimizing margins while remaining within internal and customer parameters• Conducted price and competitive comparisons to guarantee the customer's business is properly positioned within the regional market

Greater Chicago Area, Il, Us

• First of three sales rotations in the Leadership Development Program where I was selected as one of 11 associates to partake in a rigorous two-year rotational program designed to challenge candidates in the fields of marketing and sales• Finished first in the district out of 11 territories for Q4 2019 sales performance by selling 103.8% to objective with a 6.8% increase in sales over Q4 2018• Led a territory of 17 stores under five customer banners, building a positive relationship with store managers• Sold in an average of three incremental displays in each store to increase sales opportunities and optimize weekly ad items• Planned unique orders for each store on a weekly basis to keep shelves appropriately stocked while limiting excess inventory by forecasting for additional lift due to differing promotional pricing and seasonality

Bloomington, Indiana, Us

• Hosted in-game promotions and fan experience initiatives at athletic events to promote an environment of family entertainment• Prepared promotional material including scripts to use in-game, developing innovative ways to showcase the Indiana brand

Bloomington, Indiana, Us

• Represented the department by serving as a liaison to over 50 visiting teams and NCAA officials, providing a first-class experience and excellent customer service to ensure each trip is a positive experience and teams will want to return• Managed events for Indiana’s 24 sport programs with the goal of providing the best experience for the fans and all individuals involved, highlighting the on-field product• Coordinated volunteers by developing a spreadsheet form submission for shifts and assisted in directing security detail, preventing external factors from impacting the games

Chicago, Il, Us

• Facilitated communication between growing chapters and the National Fraternity, advising the University of Florida and Babson College chapters on strategic decisions• Led a session at the National Convention in Austin, Texas, to enhance training and development surrounding professional events and outreach at each unique school the organization operates at

Chicago, Il, Us

• Received a return offer to work as a Business Development Associate on the Publix business• Performed weekly cost analyses of hundreds of products in stores to ensure the pricing architecture matched the standards of the brand and items were strategically positioned against competitive brands, recommending price changes when appropriate• Tracked over 800 advertisements of the company and key competitors to assess the success of various promotional strategies, making adjustments for future trade-spend opportunities based on the tool’s projected return on investment• Created a proposal to generate an expected $436,722 in net sales, adjusting the strategic positioning of Philadelphia Cream Cheese in the Southeast region to recoup customer leakage and ensure a win-win scenario for both the company and client

Chicago, Il, Us

• Served as the only undergraduate member of the National Co-Ed Fraternity’s six person National Council for strategic decisions• Represented the interests of the 12 collegiate chapters of the fraternity in matters related to the National organization• Strengthened the online communication between over 150 members across the fraternity for sharing of ideas and strategic goals by creating a folder for shared collaboration and best practices across the chapters

Bloomington, In, Us

• Elected by my peers to serve as the ambassador for the organization externally with IU, Kelley, and the National Fraternity• Lead the Executive Board in day to day operations, managing organizational culture and handling problems as they arise• Improved morale, attendance, and commitment of membership by listening to their feedback and instilling change in event structure while developing incentive programs to motivate additional participation• Established a system of accountability with the intent of having a set of members who are all equally committed to fostering brotherhood and building themselves professionally while working together to achieve the organization’s goals• Enhanced communication channels between the Executive Board and general membership so that all members could enact change

Bloomington, In, Us

• Constructed a 40 page set of bylaws that were voted to be the long-term rules for the organization with 95 percent approval• Drafted and proposed amendments to the bylaws to reflect changing circumstances over the course of the semester

Bloomington, In, Us

• Doubled fundraising revenue from prior semesters through persitence and fun events like team trivia nights• Established relationships with companies I collaborated with and learned through experience how to fund raise even better in the future

London, England, Gb

• Developed a corporate prospect list of 400 companies and created in-depth partnership profiles for the top 20 prospects• Created a brand strategy to ensure social media maintains a consistent message through the company’s expected growth period• Assisted throughout the RugbyWorks program, attending sessions at Alternative Provision schools and volunteering at the annual London tournament• Blogged my experience to provide a unique and valuable external perspective into the RugbyWorks program

• Arranged opportunities for students seeking work experience with new companies that need assistance on important projects• Evaluated and approved startups prior to their entry into the Hoosier Hatchery, IU’s incubator for student-run businesses

Fayetteville, Ar, Us

• Conducted research and data-based projects through using Google Analytics with the objective of gathering information to help enhance traffic to the department’s digital platforms; its various social media outlets and athletics website• Developed marketing strategies for the digital outreach, generating ideas for Arkansas to remain competitive in the industry

Chicago, Illinois, Us

• Provided original content to Air Alamo that could be displayed on partner websites, Sports Illustrated and Bleacher Report• Fostered an online community while working to develop and build the Air Alamo brand over web-based platforms

Worcester, Ma, Us

• Contributed content to various sections of the athletics website including player biographies, news feeds and statistics archives for 25 men’s and women’s sport programs using Stat Crew software for database management• Assisted in the creation of feature stories for the website by interviewing student-athletes, researching information and drafting the stories• Serviced the Patriot League by organizing and sorting statistics about the Crusaders whenever the conference needed information from Holy Cross• Published a story on a former Holy Cross alum that was included in the football program for the following season

Worcester, Ma, Us

• Served occasionally as the official scorekeeper for the team using the Pointstreak application that updated the live game feed used on the FCBL website• Controlled the scoreboard and message board at some of the Bravehearts’ games, creating over 250 unique messages to display to an average of 2,230 fans in attendance (highest in New England)• Recorded video that is fed to an online live stream of the games• Wrote informative post game recaps for the games to inform fans and MLB scouts which players played well for the Bravehearts and how the game transpired

Washington, Dc, Us

• Researched and investigated the Big Ten basketball world to brainstorm and construct unique topics and content to cover on the website, serving as the lead writer for Michigan State basketball and Indiana recruiting• Boosted the outreach and recognition of the blog through the promotion on web and social media platforms using Search Engine Optimization

Bloomington, Indiana, Us

• Promoted an underappreciated wrestling team, ensuring students were knowledgeable of happenings within the program• Integrated and developed unique methods designed to maximize fan attendance and retention at IU Athletic events

• Preserved the accurate locations of over 39,000 books and other media items as they were transported to and from the physical site, streamlining the organization process• Consolidated patron assistance process by answering questions and locating various items in a timely manner

Miami, Fl, Us

• Served as an advocate and role model for a peer with developmental challenges, working together to improve skills and understand social cues• Learned the value of the Best Buddies program after I was fortunate enough to gain a lifelong friendship with my peer buddy, one of the greatest people I know

• Led a team of students comprising of typical individuals and individuals with special needs• Assisted in coaching and officiating roles when necessary to ensure smooth operation of events

Reston, Va, Us

• In 2014, I collaborated with two peers to propose a 30 page written summary describing profitability of a potential rebrand of the Washington Redskins. We finished 1st place in the state competition, qualifying for ICDC (International Career Development Conference)• In 2015, one of three selected for the ICDC “Thrive” leadership academy where I learned how to improve my personal branding and showcase my marketable skills

Us

• Operated within a team to accomplish the goals of our 275 student class including fundraising over $20,000 for events we organized and ran including Prom, Senior Banquet, and a collection of Senior Week activities• Coordinated and participated in events such as school wide assemblies, often acting as the intermediary between peers and the administration/staff at the high school to communicate the desires of the class in a responsible and adept manner

Hudson, Ma, Us

• Enhanced productiveness within the workplace by logging, scanning, and filing of over 5,000 claims and policies• Reconciled the agency’s relationship with customers by distributing over 3,000 critical pieces of mail to valued clients

Bachelor’S Degree, Corporate Innovation, Marketing, Operations Management, And Professional Sales

Education record