I was the UX content designer for the Independent Worker customer audience segment (freelancers, contractors, gig workers) for Fidelity Investments. In this role, I deep dived into customer needs resulting in the UX writing of copy/microcopy, collaborating on user flows and design with UX designers and content studies with UX researchers.

I managed content strategy and operations related to AIChE's communications. This includes strategy, content governance, storytelling ideas, delivering optimal user experiences through our websites, blogs, online communities, media relations, and social media.

• Directed all content and community web strategies for the American Institute of Chemical Engineers• Developed blog and social media strategy for organization, increasing relevant metrics by more than 300% over the first year• Developed training for staff use of content management systems (CMS)• Created strategies to attract new volunteer authors and scale new video content• Oversaw a staff of paid and volunteer bloggers

• Developed and executed content and social media plan to build brand awareness, brand loyalty, increase membership, and engage AIChE (American Institute of Chemical Engineers) members and customers with compelling web content * Developed blog content strategy, including recruitment of volunteer authors and development of CMS training* Helped organization reach their business goals by developing inbound marketing strategies and standards for SEO, employing social sites such as Twitter, Facebook, YouTube, and others* Worked with all areas and levels of the organization—management, marketing, IT, editorial and operations—to implement content plan and create standards

• Business lead and product director for http://www.TravelAgentCentral.com and related digital products. • Developed social media strategy for site, including an online community, blogging, ratings, comments, photo galleries, video, RSS, and integration with Facebook, Twitter, and other social sites.• Percentage Increases in average monthly page views, visits, and new visitors by 74%, 64% and 87%. • Launched multiple e-newsletter products and doubled opt-in subscribers in 8 month, maintaining open, click-thru, and forward rates of 40%, 10%, and 3%. Directed the development of a newsletter creation tool (functional requirements, QA testing, design, and training), saving $50k in annual expenses.• Direct information design/site architecture, design, production, content migration, and site launch. Developed content strategies, CMS, workflow, and site taxonomy. • Revamped ad management process, developing digital rates, impression and advertising inventory management system. Managed vendor relationships with development, edit, and design teams.

• Directed branding and sales promotion for a B-to-B publication and website called License!, increasing revenue by 20% in 2006• Developed new online database product called License! Finder, which increased traffic and generated leads• Increased site traffic 10% (www.licensemag.com) by integrating U.S. and European content, developing interactive components, and promoting online exclusives• Directed strategic marketing program for Licensing International Expo, a 200,000 square-foot, $10 million event that attracted 20,000 attendees annually. Generated 15% attendance growth between 2005 and 2007 via online marketing• Relaunched event website, employing incentive-based, integrated marketing campaigns that generated $800,000 in new business• Hired and directed a staff of three managers, outside designers, developers, and public relations firms to facilitate event branding

* Developed new revenue stream for Artexpo (the largest U.S. art trade show), bringing in 80 artists and $225,000 in revenue* Launched art group's first HTML e-mail newsletter, increasing event attendance by 9%* Created online product give-away to develop untapped market of first-time advertisers looking to launch new products* Directed copywriting, design, and production on all advertising and collateral material for the website, sales promotions, media kits, and brochures* Conducted reader, advertiser, and attendee research to guide strategic direction