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I’m looking for a few determined small business owners and marketers, as well as select product marketers, who are fixated on achieving solid market dominance.If you’re getting in touch with me, you should have a tenacious intent to take and maintain the top share of mind of your target audience.My bona fides that have me seeking these situations include:I’ve been brought in by Legg Mason to write an explanation of Bill Miller’s “value investing’ to their customers.I was brought into Paul Weyrich’s Free Congress Foundation to write their first capabilities piece, interviewing all of their visionary institute heads.I wrote all the promotions for the Consumer Electronics Show – America’s largest tradeshow – and almost set the attendance record that year. It was 2002, four months after the 9/11 attacks.I wrote the first ad for Howard Head’s new stringing machine for his revolutionary Prince Tennis Racquets.I wrote the introductory ad for FoalChek, for Haver Lockhart at that time. They called it “the best work we’ve seen in five years” out of the second-largest ad agency in Baltimore. I was 23.And my favorite review of anything I've done is:“I should frame the mid-subscription renewal letter you did for us and put it on my wall. It got a 15.5% response. $330k gross income. $270k ROI. It was the single most successful renewal I've ever done.”– Jim Howell, President, Washington Times National Weekly EditionNORMALLY, YOU WOULDN’T KNOW TO CALL ME unless you knew someone and they gave you my name.I just spent five years, though, perfecting a process that lets our young – and frankly very special – creative talents help obsessive, willful small businesses to drive radically different results.The system we use suits both your demanding needs and our talents' precocious natures. It lets everyone walk straight at the target destination. It wastes no time.Neither should you if you are a fan of having an unfair advantage. Email: jverba@aredpenguin.com
A Red Penguin
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- aredpenguin.com
- Employees:
- 3
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Owner And Creative DirectorA Red PenguinColumbia, Md, Us -
Owner & Creative DirectorA Red Penguin Oct 1990 - PresentAlexandria, Virginia, UsPerform copywriting, design and production of websites, email, print ads, DM packages and self-mailers, plus collateral and broadcast. Devise and implement creative strategies. Manage staff, freelancers, printers and mailshops. Place media.Agency began as Adverbs in 1990. Clients have included: The Washington Times; The International Consumer Electronics Show (with Frank Strategic Marketing); Kiplinger’s; American Chemical Society (Journal of the American Chemical Society, CHEMTECH, Analytical Chemistry, nine others); NRTC/DIRECTV (with JDG Communications); Bureau of National Affairs; the Department of Defense (for Booz Allen Hamilton); American Association on Mental Retardation/AAIDD (membership and publications); Paralyzed Veterans of America; Discovery Networks; National Geographic; The United Nations; American Chiropractic Association; Department of Justice (training program); Bethesda Softworks (Terminator 2029 and Wayne Gretzky Hockey); U.S. Navy Memorial (fundraising); Environmental Defense Fund (membership and advocacy); International Fabricare Institute; IAAPA (for Fixation Marketing); Integram; and additional national and regional accounts. -
Freelance WriterFreelance Writing Jun 1986 - Sep 1990Helped spearhead the growth of the $1.5-million Cornerstone design firm into a $7-million ad agency over a three-year period. Worked on retainer as freelance creative director. Active in all aspects of new business development. Provided all writing, concepts and broadcast production.Also provided concepts and copy for such clients as Crown Central Petroleum and Pfaltzgraf; and the Baltimore/Washington agencies E. James White; Enten & Associates; Barton-Gillet; Shapiro, Hyman & Freeman; Image Dynamics; Hyson-Ferretti; Silver & Company; and Adler-Schwartz, among others.Industry experience included: retail; business-to-business (services and products); real estate (commercial and residential); banking; colleges; sports teams (college and professional); associations; tourism and economic development; manufacturing (electronics); publications; and others.Extensive experience in print advertising, radio, collateral, direct mail, speech writing, press releases and television/video.
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CopywriterRichardson Myers & Donofrio May 1982 - May 1984Principal copywriter on Crown Central Petroleum & Baltimore Evening Sun. Also provided concepts and copy for 22 additional accounts, including: Prince Tennis Rackets; NAPA; Easco Tools; Haver-Lockhart; American Cyanamid; Doxsee Foods; Cort Furniture Rental; and Commercial Credit.
John Verba Skills
John Verba Education Details
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Indiana University Of PennsylvaniaJournalism
Frequently Asked Questions about John Verba
What company does John Verba work for?
John Verba works for A Red Penguin
What is John Verba's role at the current company?
John Verba's current role is Owner and Creative Director.
What is John Verba's email address?
John Verba's email address is jv****@****gr8.net
What is John Verba's direct phone number?
John Verba's direct phone number is +170388*****
What schools did John Verba attend?
John Verba attended Indiana University Of Pennsylvania.
What are some of John Verba's interests?
John Verba has interest in Email, Strategic Marketing, Direct Response, Advertising, Websites.
What skills is John Verba known for?
John Verba has skills like Copywriting, Direct Mail, Advertising, Creative Development, Fundraising, Non Profits, Writing, Marketing Strategy, Online Advertising, Social Media, Creative Direction, Nonprofits.
Who are John Verba's colleagues?
John Verba's colleagues are Ben Verba.
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