Market and execute consulting projects that enable data-based decision making by clients. Sample projects include:- AT&T: Evaluated the market potential of 25 software products in company’s IP portfolio. Developed and presented recommendations on monetizing 10 of them. - Mercury Computer Systems: Sized the revenue potential for a contemplated services business unit and recommended where it best fit in the company. - Software company: Developed a market requirements document and presented recommendations for company’s contemplated entry into the telemedicine market. Analyzed the market and competitive landscape, sized the business opportunity, and developed a GTM plan.

- Promoted the adoption of Watson artificial intelligence (AI) technologies (APIs) by other IBM business units to make their products cognitive, differentiated in the markets they serve, enabling higher revenues.- Managed a strategic alliance with a leading global technology company. Developed use cases and sized market opportunities in the Internet of Things (IoT) space. Developed joint-marketing strategies to promote the integration of IBM Watson and the partner's platform.

Marketed and executed consulting projects that identified growth opportunities for clients. Sample projects include:- EMC: Identified and prioritized 8 new areas in the big-data space for a major hardware vendor to expand into. Researched and sized submarkets and estimated 3-year growth rates.- HP: Developed and presented recommendations for its technology investments and marketing messaging. Analyzed HP’s and competitors’ hardware, software, and services offerings and strategies. Identified potential acquisition candidates to close gaps in product lines. - VCE: Developed recommendations for client’s expansion in the converged infrastructure space, combining compute, storage, and networking. Interviewed 45 prospective enterprise customers to assess their use of virtualization and cloud technologies.- World Bank: Improved a model to allocate $4B in World Bank and UN funds to developing countries for climate change, biodiversity, and sustainability initiatives.

Led a cross-organizational product development and marketing initiative that increased Sun’s revenues in the high-availability (HA) market by $300M in three years.

Developed and executed marketing strategies for HP-UX, HP's UNIX operating environment. Grew product line revenues 20%/year to more than $100M. - Managed product life cycle and all outbound marketing activities, including competitive positioning, pricing, messaging and promotion. - Developed and delivered dozens of pieces of collateral and presentations to F500 customers, industry consultants, and press.