Creating and managing web assets for a supplement company whose brands include Blue Star Nutraceuticals and FemmeForme. I conduct usability and performance testing with revenue-oriented KPIs. I manage analytics, ad tracking, and work with paid traffic to optimize performance. I focus on reducing user friction, abandonment, and the challenges of meshing clarity with a sales-focused user funnel. I am responsible for front end development with VueJS, Liquid, and I project manage our remote development team.

Leading a team of developers and designing sales funnels for a wide range of Health and Wellness products. I built an optimized sales funnel that defined a template for landers that focused on shared usability, ease of construction, and performance. Using GWO, I ran tests to improve conversion based primarily on usability heuristics.

I did predominantly front end development, web work, and occasional brand design. I undertook several personal projects to solidify my development background, ship an app, test usability, and continue to grow in UX.

I created a variety of content brands and corporate branding. I built a content platform that provided a backbone template that optimized responsiveness, display ad flexibility, performance, and SEO. Return on ad spend focused a/b testing around improving page views, time on page, and user engagement.

I worked remotely as a front end web designer/developer/generalist. I worked on brand ideation, corporate materials, and site design. I led performance testing for several content blogs, focused on ad revenue with goals to improve page views and user engagement.

I created corporate branding and sales materials for three brands, Geosign, Moxy Media, and Tsavo. I managed staff with design reviews, employee reviews, and hiring. We created and managed over 200 content sites that were optimized for load times, page views, and measured by ad performance. This company was my introduction to paid search and my first position with a substantial developer requirement. I participated in user experience research, a/b testing, paid traffic, and SEO.