Managing Director, Products
New York, Ny, Us
Newly-created role focusing on expanding Ammirati’s revenue streams through the creation of innovative web products. Established product division at Ammirati dedicated to developing a web-based application utilizing a subscription model from ideation to roll-out. Own every aspect of the project spanning conceptualization, budgeting and business model development, pricing, application platform selection, development, QA & testing, marketing/advertising, and general management. Oversee 6-8 direct reports including front-end developers, UI developers, back-end developers, and interactive producers.▪ Created “Prolo”, a location services interface for small businesses capable of locating specific products at nearby retailers. Oversaw start-to-finish development, integrated Prolo (http://prolofinder.com) with Foursquare API to expand functionality.▪ Maintained oversight of entire development process including technical aspects of UI/UX, application architecture, feature releases, pricing model, and application development cycles.▪ Brought product to market in six months, immediately converting beta customers to paying customers.