I specialize in helping ambitious non-profits shape their future. I specialize in strategic planning, brand, marketing, executive coaching, transformation, fundraising, and managing system change in both national and federated NPO/NGO settings.

My role involved unifying all development, marketing, communications, and brand teams into a cohesive unit that would build sustainable revenue and messaging.The fundraising and messaging strategy were brought in-house, and current staff were evaluated; some were repositioned or promoted into new roles focused on the core strategy. The plan is to extend channels and donor segments, increase sustaining donors, refresh the brand behind the priority mission initiatives by telling fewer stories better, and make fundraising sustainable. In 2020 the team achieved a 14% year-over-year growth in gross revenue while decreasing expenses by 4%. The brand grew in the animal welfare space - growing in the share of voice, momentum, and fit.

Make-A-Wish International is a global organization led by staff and volunteers in 50 countries, powered by the belief that we transform lives one wish at a time. Responsible for the development, marketing, and strategy of the global organization.I led the development of the enterprise's Global Strategy, which serves as the guide for all objectives and initiatives. The global strategy consists of four pillars: sustainable resource growth, increasing quality, impactful wishes, collaborative, high-performing talent, and technology—scalable and easily implemented. Under my guidance, we have successfully transitioned our brand strategy. We now showcase the impact of our wishes by placing both our supporters and wish kids as the heroes of our stories, with Make-A-Wish as the guiding mentor. This shift aligns us more closely with our outcomes-driven approach, transforming us from a 'nice to have' to a 'must-have' organization. Our new brand positioning effectively supports our leadership in granting life-changing, true wishes, and our future growth will be driven by underperforming and emerging markets, while maintaining the quality of our current operations.• Led fundraising and marketing for Make-A-Wish International, helping to expand the mission and reach those most in need• Served as a global leader and strategy adviser to the President and CEO and the International Board of Directors • Support and assisted the affiliates who granted over 15,000 wishes in 50 countries

The lead strategist, steward and champion for the advancement of the Make-A-Wish brand. I served as the leader of the brand advancement team and brand adviser to the president, CEO, and the national board of directors. I also provide leadership, direction, and support to all licensed to use the brand elements, including American Make-A-Wish chapters, Make-A-Wish International and its affiliates, and third-party supporters of Make-A-Wish, who co-brand with the organization to support the cause. The lead responsibility for enhancing the public’s awareness, understanding and active support of the cause of transforming lives, one wish at a time.

JDRF is the largest organization in the world leading research efforts to treat, prevent and cure Type One Diabetes. Lead the organization's efforts on the national development and fundraising programs – Walk to Cure Diabetes, Ride to Cure Diabetes, Gala, Golf, Youth Initiatives, Outreach, Team JDRF, Planned Giving and Direct Response. Programs generated $172M of the organization’s $220M annual budget. Fundraising -- Developed infrastructure to support JDRF’s national network of 100 business units to ensure integration of fundraising opportunities totaling $172M annually. Management -- Led a 40-person team for fundraising programs, development operations, and marketing. Direct Marketing --Responsible for development of direct marketing, online and social media giving efforts to increase participation and fundraising across the organization. Major Gifts -- Provided resources and direction to maximize revenue growth through the innovative use of large galas to close significant donations. These generated $13M annually in gifts of $10k and above. International – Developed a training program with the US and international chapters, ensuring consistent best practices, execution, and brand impact worldwide.

ALSAC is the fundraising division of St. Jude Children's Research Hospital, an international institution dedicated to the research and treatment of pediatric cancer and other diseases.Oversaw all U.S. based field offices with operational control of development activities, human resources, infrastructure, communications, and marketing. Under my leadership, fundraising capacity increased four-fold in 10 years.  Revenue Growth – Increased revenue an average of 12.1% per year, from $35 million to $142 million  Innovation – Started 13 new fundraising campaigns that have generated over $1 billion since inception. Created and centralized marketing teams to drive new and existing initiatives while maintaining brand and execution integrity through all levels of implementation. Donor development – Used field P2P programs and on-air campaigns to add more than 3M new donors to the database.  Management -- Led a 300-person headquarters and field team that included communications, brand marketing, interactive marketing, events, internal communications and multicultural marketing divisions. Participated on three board governance committees and was a working member of the marketing and special event committees.  Sports Marketing – Created the department. Established partnerships with NBA, NASCAR, MLS, and the NFL. Led the cross-divisional team on the Fox Sports Supports 24-week initiative. This branding and fundraising campaign utilized multi-channel initiatives, including television PSAs, in-studio Fox NFL pre-game mentions, print, radio, the internet, and social media. Delivered more than1 billion impressions and more than $1.2 million in new revenue. International -- Launched efforts in international fundraising and development. Held fundraising galas in Monaco and London. Trained St. Jude's International Outreach partner foundations (NGOs) on fundraising development, marketing, and board organization.

Managed multiple national programs and the national telemarketing center.• Launched the national walk-a-thon Great Strides.• Launched the CFF Cycle Tour program.• Managed the executive directors of four states.• Managed the national telemarketing center. This center focused on 100% volunteer driven events across the US.

Managed the team that executed the Walk America program for the Metro DC area.

Managed the local Jerry Lewis Labor Day Telethon and the fundraising for the assigned geographic market.