Media Buyer with 8+ years experience developing and executing omni-channel media strategies. Proven track record of delivering ROI through paid social campaigns on Facebook, Instagram, Twitter, LinkedIn, Snapchat & TikTok. Expertise in managing budgets, and maximizing campaign performance across platforms.Experience developing innovative strategies that drive online engagement and conversion goals. Skilled in media planning and optimization across the marketing funnel from brand awareness to direct response using techniques like retargeting and lookalike modelling.Solid knowledge of e-commerce best practices with a focus on optimizing shopping experiences and increasing cart/checkout conversions. Strong analytical skills; adept at leveraging data to refine strategies and continuously improve campaign metrics.
Pixipine
View- Website:
- pixipine.camera
- Employees:
- 10
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Media Buying ManagerPixipineCairo, Cairo Governorate, Eg -
Senior Media BuyerHype Marketing Sep 2022 - PresentEgypt- Develop and manage the advertising budget for digital media campaigns for big brands like Hugo Boss- Conduct market research and analysis to identify trends, opportunities, and threats in the digital media landscape- Collaborate with agency partners to develop and implement creative assets, such as ad copy, graphics, and videos- Work closely with cross-functional teams, including marketing, product, and sales to ensure alignment of digital media strategies with business… Show more - Develop and manage the advertising budget for digital media campaigns for big brands like Hugo Boss- Conduct market research and analysis to identify trends, opportunities, and threats in the digital media landscape- Collaborate with agency partners to develop and implement creative assets, such as ad copy, graphics, and videos- Work closely with cross-functional teams, including marketing, product, and sales to ensure alignment of digital media strategies with business objectives- Develop digital proposals and strategy presentations Creating E-commerce strategies and ads (Shopify - WooCommerce).- Manage all digital marketing channels to ensure brand consistency.- Develop effective media buying plans on all digital platforms (Social Media - GSN - GDN)- Measuring and reporting on the performance of all digital marketing campaigns.- Optimize plans and budgets according to the best media mix- Advise on content plan adjustments and strategies to better meet engagement or real-world sales or traffic objectives.- Creating market deep market research in order to choose a propriate target audience and keywords. Show less -
Senior Data Analyst & Media BuyerLiquid Creative Hub Apr 2020 - Sep 2022- Develop digital proposals and strategy presentations Creating E-commerce strategies and ads (Shopify - WooCommerce).- Manage all digital marketing channels to ensure brand consistency.- Develop effective media buying plans on all digital platforms (Social Media - GSN - GDN)- Measuring and reporting on the performance of all digital marketing campaigns.- Optimize plans and budgets according to the best media mix- Advise on content plan adjustments and strategies to better… Show more - Develop digital proposals and strategy presentations Creating E-commerce strategies and ads (Shopify - WooCommerce).- Manage all digital marketing channels to ensure brand consistency.- Develop effective media buying plans on all digital platforms (Social Media - GSN - GDN)- Measuring and reporting on the performance of all digital marketing campaigns.- Optimize plans and budgets according to the best media mix- Advise on content plan adjustments and strategies to better meet engagement or real-world sales or traffic objectives.- Creating market deep market research in order to choose a propriate target audience and keywords. Show less
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Senior Data Analyst & Media BuyerMo4 Network Aug 2018 - Apr 2020- Develop paid digital media plans.- Research all viable channels based on the content calendar and campaign goals.- Devise digital targeting strategies and create relevant, audiences that will be meet brand criteria and objectives.- Advise on content plan adjustments and strategies to better meet engagement or real-world sales or traffic objectives.- Propose new ways to find new media opportunities that might match our need.- Monitoring ads and proposing modifications to… Show more - Develop paid digital media plans.- Research all viable channels based on the content calendar and campaign goals.- Devise digital targeting strategies and create relevant, audiences that will be meet brand criteria and objectives.- Advise on content plan adjustments and strategies to better meet engagement or real-world sales or traffic objectives.- Propose new ways to find new media opportunities that might match our need.- Monitoring ads and proposing modifications to creative, targeting and budget to optimize performance.- Generate reports (ad-hoc or formal) on creative and campaign performance.- Tracking performance throughout the ad/campaign duration and communicating.- Data led content recommendations to analyze performance across multiple media channels. Show less -
Digital Marketing Specialist And Account ManagerBe Group Aug 2017 - Aug 2018- Manage and run all social media paid efforts.- Manage the social media presence and maintain all channels for over 10 clients. (Facebook, Twitter, YouTube & G+)- Continually grow and engage with social media audiences and followers.- Review and analyze social media channels, identifying areas for improvement and change.- Developing and executing social media strategies across multiple clients and profiles.- Perform social media audits.- Monitor and measures metrics for… Show more - Manage and run all social media paid efforts.- Manage the social media presence and maintain all channels for over 10 clients. (Facebook, Twitter, YouTube & G+)- Continually grow and engage with social media audiences and followers.- Review and analyze social media channels, identifying areas for improvement and change.- Developing and executing social media strategies across multiple clients and profiles.- Perform social media audits.- Monitor and measures metrics for Social Media branding and conversion success and report results to clients. Show less -
Digital Marketing SpecialistQueen Tech Solutions Jul 2016 - Aug 2017- Monitoring the organization's overall online activities and strategies.- Manage and perform Campaigns through social media platforms and Google.- Presenting monthly reports of achievements for all online activities.- Develop and evaluate strategies- Create Social Media Content.- Making designs For social media posts.
John Wagih Skills
John Wagih Education Details
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Marketers League AcademyMarketing/Marketing Management, General -
Marketers League AcademyMarketing/Marketing Management, General -
E-Marketing EgyptDigital Marketing -
Business Information System3.3
Frequently Asked Questions about John Wagih
What company does John Wagih work for?
John Wagih works for Pixipine
What is John Wagih's role at the current company?
John Wagih's current role is Media Buying Manager.
What schools did John Wagih attend?
John Wagih attended Marketers League Academy, Marketers League Academy, E-Marketing Egypt, Business Information System.
What skills is John Wagih known for?
John Wagih has skills like Microsoft Office, Teamwork, Microsoft Excel, Sales, Management, Marketing, Sales Management, Communication Skills, Digital Marketing, Presentation Skills, Prezi, Leadership.
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