Experienced Planning Director with a gift for analytics and using customer insight. I have over 20 years’ marketing, planning and strategy experience and I am equally at home creating the business case to help a new idea fly, or turning analyst to uncover ways to remove waste and lift performance. Bluefrog is a fundraising agency. We're the only agency committed to putting supporters first. We know that when we connect great propositions with people who care in a way that's relevant, inspiring and different we can achieve outstanding results.We use market research; media insight and data analysis to identify connections between supporters and brands. We then craft valuable experiences that cannot take place elsewhere.We've achieved breakthroughs with a wide range of fantastic clients across multiple channels - online, offline and integrated.Specialisms: - Relationship marketing (reducing waste, improving performance, creating difference) - Analytics, forecasting, performance measurement - Concept development, targeting, campaign planning