John Canaday Email & Phone Number

Chapel Hill, Nc, Us

Strategic lead in centralizing our global marketing systems in support of a portfolio of 400+ venues. Key initiatives include paid digital (corp + venue), organic social (corp + venue), establishing a proprietary website solution (30+ venues now live), and CRM mapping.Department lead for line of business support and key revenue programs, including: private events, premium experiences, commercial partnerships, business development, sustainability, and F&B.Played a critical role in developing brand strategy, PR efforts, and our global industry conferences/events planning in support of ownership's vision to package and sell the company.

Facilitated, crafted and brokered brand partnerships with independent music venues and festivals; including a multi-venue partnership with Liquid Death.Worked to build a new mid-sized venue portfolio, with flagship location in Greenville, SC (2025 opening).

Charlotte, North Carolina, United States

Helped launch Elevate's new brand consulting vertical. Supported business development efforts, partnership ideation and strategy, and client/project management.

Charlotte, North Carolina, United States

Oversaw marketing strategy for 87 Live Nation clubs and theaters across the United States. Venues included the Fillmore and House of Blues brands as well as four comedy clubs. Hired, trained and managed a diverse team of over 100 marketers, inclusive of nine Regional Marketing Directors.Responsible for setting venue marketing priorities and key initiatives around Paid (85% directed towards digital), Owned and Earned Media. Using a suite of tools and analytics to track and capture fan behavior and increase conversion rates across each platform (paid/organic social, email, SMS, search, web, programmatic, retargeting).Supported the marketing of over 10,000 ticketed events/year, resulting in $150MM+ contribution margin while achieving a compound annual growth rate of 20%. Delivering record attendance with nearly 10MM fans through our doors in 2019.Worked across all internal lines of business to evolve consumer-facing marketing systems and brand campaigns; reaching record revenue growth while uncovering dozens of unrealized monetization streams. Also played an instrumental role in the development of intellectual property and national touring programming; a category that has doubled in growth in each of the past five years.

Charlotte, North Carolina, United States

Marketing lead for 24 live entertainment venues across the United States (approx. 4,000 annual ticketed events). Built a team culture that resulted in the highest retention rate throughout the company as well as becoming the top performing division for social media growth, digital media adoption and YOY increases in ticket sales. These efforts resulted in record CM and AOI revenue, consistently beating budget by a higher rate than any other group throughout the organization. Demonstrated a meticulous comprehension of venue P&L metrics leading to cost savings and a heightened emphasis on how and where to find revenue growth.Bridged the cultural gap between home office support teams and local venue personnel, leading to improved processes and collaboration unlike ever before.Also spearheaded projects related to new venue openings, brand marketing strategies, customer service, PR/crisis communications, ancillary revenue growth and alternative programming.

Marketing consultant and strategic advisor to Pat Hughes, radio voice of the Chicago Cubs. Oversaw the marketing strategy, retail distribution and digital placement (iTunes, Spotify, Amazon, etc.) of the Baseball Voices project. Commemorating over 15 of baseball's greatest announcers, the series includes releases on Bob Costas, Bob Uecker, Ron Santo, Jack Buck, Harry Caray and a special collection for the Cubs 2016 World Series championship.

San Francisco, California, United States

Managed all of Visa's entertainment partnerships, including Cirque do Soleil, Fandango and major film studios. Demonstrated a thorough working knowledge of the industry, competitive landscape and trends. While also leading renegotiation efforts to ensure Visa was receiving assets most valuable to their client banks and cardholders.Supported Visa's sports related programs across golf, MLB and NBA. Which focused on co-brand opportunities and experiences to integrate client banks into Visa's contractual pass-through inventory.Agency lead for Visa's sports and entertainment strategy, including new partnership evaluations, renewals, ROI modeling/measurement, and offer development. Worked across client teams including sponsorship, product marketing, issuer integration and legal. Also served as point of contact for partner agencies (digital. social, creative, media buying) to optimize the value and reach of these partnerships through consumer facing media campaigns.Oversaw a team of five direct reports.

Milwaukee, Wisconsin, United States

Head of partnerships, sales and marketing for Banshee Music, a music branding and publishing startup embedded within Omnicom Group.Managed all activation and licensing agreements for a library of 1,500+ songs. Successfully placed this music for national advertising campaigns (TV, radio & digital) as well as on-air programming for NFL Network, ESPN, Fox Sports, NBC, CBS, FX, Speed, CW, E!, Spike and MLB Network.Successfully pitched and implemented over 30 branded music programs as sales and ideation lead (close rate of over 80%). Created "official NFL Gameday Music" in partnership with the league office and its teams. Developed 360-degree marketing plans and distribution strategies unique to each release.Negotiated a partnership with the Collegiate Licensing Company (CLC) and six individual schools (Michigan, Ohio State, LSU, Texas, Florida and Oklahoma). Worked closely with each athletic department, media rights holder and their corporate partners to create and release original music unique to each property. Other content partners included the Kentucky Derby, NHRA and Bristol Motor Speedway/NASCAR.Worked seamlessly with our A&R team on creative briefs, songwriting, production and artist outreach/negotiations.

Manager for local rock band, U-Phonik, leading to a 50% increase in bookings and a 75% increase in quarterly revenues. Secured headlining slots at multiple regional festivals and events across the southeast. Also procured licensing deals and TV/film placements on behalf of the band.

Charlotte, North Carolina, United States

Sports Group lead for developing partnership evaluations and POVs for dozens of Radiate/Omnicom clients, including Mercedes-Benz, Gillette, Jim Beam, Lowe's, Miller Brewing Company, AAA, Cintas, American Eagle, M&I Bank, MidFirst Bank and Alltel.Provided research, ideation and presentation materials for RFP responses and new business opportunities. Also managed multiple project-based sponsorship consulting assignments for Vancouver 2010, Comcast, Gillette, DISH Network, Nokia, Kimberly Clark and Beringer Vineyards.Served as lead for Bank of America MLB programs surrounding youth baseball clinics and MLB Opening Day national activations. Agency contact for ten MLB teams to ensure fulfillment and delivery of assets to maximize the return for Bank of America.Spent over two years on the Lowe's account, responsible for ticketing and hospitality programs in NASCAR that leveraged partnerships with Hendrick Motorsports (Jimmie Johnson & Kyle Busch) and Speedway Motorsports. Also managed non-racing partnership with the Carolina Panthers, Charlotte Bobcats, UNC Tar Heels and NC State Wolfpack. As well as licensing deals for gift card programs. Was promoted from intern to Account Coordinator to Account Executive prior to being asked to relocate Milwaukee, WI for a new venture and additional internal promotion.

Cleveland, Ohio, United States

Worked in the football operations department in preparation of and throughout the 2003 Training Camp. During breaks I would volunteer my time to the Communications, Marketing and Sponsorship departments to get the most from this opportunity.

Colorado Springs, Colorado, United States

Top performer for both ticket and sponsorship sales. Ran the press box on game days, writing game notes, AP recaps and coordinating manager and player interview requests and any additional needs from local media.

Lemont, Illinois, United States

Oversaw the Sunshine Through Golf program, executing area golf clinics and fundraising campaigns while introducing the game to young individuals with disabilities. Also supported the local chapter launch of The First Tee initiative in addition to various marketing, administrative and membership focused tasks and responsibilities.

Bachelor Of Science - Bs, Finance

Activities and Societies: Chairman: Student Athletic Board Minor: Political ScienceDean's List 1997, 2000, 2001

Master Of Business Administration - Mba, Master Of Business Administration, Master Of Sports Administration, 3.67 (4.0)

Activities and Societies: Graduate Assistant: Undergraduate finance/accounting classes, Golf & Tennis instructor Internship: Athletic.

Study Abroad Program - International Business