John Converse

John Converse Email and Phone Number

Orinda, CA, US
John Converse's Location
Orinda, California, United States, United States
John Converse's Contact Details
About John Converse

Sales/Marketing Director and MBA with years of experience leading teams and partnering with customers in the CPG industry for Frito Lay, E&J Gallo Winery and Southern Glazer Wine & Spirits. Proven ability to earn trust of key participants, build strategies that deliver top results and successfully navigate and implement change. Thrives in a competitive, high-energy, results-driven environment.

John Converse's Current Company Details
Southern Glazer's Wine & Spirits

Southern Glazer'S Wine & Spirits

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VP GM of NorCal
Orinda, CA, US
Website:
southernwine.com
Employees:
16842
John Converse Work Experience Details
  • Southern Glazer'S Wine & Spirits
    Vp Gm Of Norcal
    Southern Glazer'S Wine & Spirits
    Orinda, Ca, Us
  • Southern Glazer'S Wine & Spirits
    Vice President Of Gm Norcal
    Southern Glazer'S Wine & Spirits Apr 2024 - Present
    Miami, Florida, Us
  • Southern Glazer'S Wine & Spirits
    Vice President Of Trade Development
    Southern Glazer'S Wine & Spirits Dec 2020 - Apr 2024
    Miami, Florida, Us
  • Southern Glazer'S Wine & Spirits
    West Region, Director Of Marketing
    Southern Glazer'S Wine & Spirits Aug 2016 - Dec 2020
    Miami, Florida, Us
  • Pepsico - Frito Lay
    Zone Sales Director
    Pepsico - Frito Lay Dec 2013 - Aug 2016
    Purchase, New York, Us
    • Fifth Sales Director in the company to successfully rollout extensive go-to-market and compensation changes that transitioned frontline employees from commission to hourly.Top ten overall sales performance out of 120 Zones in 2015• Successfully merged two Zones (CO & NM) during a company re-organization. Quickly built a culture of teamwork and accountability. Top ten overall sales performance out of 120 Zones in 2015• Lead a team of ~300 full-time DSD frontline employees and 20 sales managers across southern Colorado and New Mexico; responsible for ~$145MM in annual revenue across all retail channels: supermarket, mass-merch, convenience, drug and dollar • Selected for the 2015 Advanced Leadership Preparation Forum: Top 40 high-potential employees across PepsiCo participate in a week long training focused on leadership development• Earned top 15 Zone ranking out of 133 Directors in 2014 for comprehensive performance against sales target, cost-to-serve and people metrics
  • Pepsico - Frito Lay
    Senior Sales Zone Supervisor
    Pepsico - Frito Lay Jul 2013 - Dec 2013
    Purchase, New York, Us
    • Managed $28MM cost-to-serve budget for largest revenue Zone in US. Obtained results by coaching 21 district sales managers on awareness, process implementation and execution• Implemented mid-year Selling Expense Region Review, and through in-depth analysis was able to identify key selling expense opportunities and develop balance of year action plans for controllable cost centers. Closed budget gap by $100K• Created 2014 Annual Budget from zero-base build for Inland Empire Zone by planning for productivity through aggressive frontline efficiency targets. The Inland Empire Zone hit their budget targets in 2014
  • Pepsico - Frito Lay
    Key Account Manager
    Pepsico - Frito Lay Jul 2011 - Jul 2013
    Purchase, New York, Us
    • Managed three diverse Key Accounts ($74MM revenue) that exceeded net sales plan, top-line sales plan and trade plan for entire portfolio. Exceeded all targets by partnering with finance, aligning with my customers and influencing the sales force to execute• 2013 Key Account Manager of the year for the CA Sales Region• Won 2013 Fast-Start Sales Contest for net sales, top-line sales, trade spend and dip growth • Selected to participate in National Leadership Forum: One of 42 sales team members to attend forum to provide insights from sales function• Aligned with Smart & Final customer to build enhanced event calendar, first-ever chain contest and sold 500+ pieces of equipment. Led to highest growth customer in Ca, greater than $30MM in 2012• Partnered with WinCo Foods Regional Vice President to implement region-wide Weekend Crunch Cart program resulting in +24% growth in 2012• Sold chain-wide equipment solutions program to KV Mart resulting in flat growth despite nine stores being sold to competition in 2012
  • E&J Gallo Winery
    European District Manager
    E&J Gallo Winery Aug 2006 - Apr 2009
    Modesto, California, Us
    • Led diverse sales team with the responsibility for 150+ US Embassies and military installations in twelve foreign countries (inc. Italy, Egypt, UK)• Increased wine sales by 10% by building customer relationships, designing new territory boundaries and hiring key employees • Served as a Customer Category Captain – created 100+ wine schematics (JDA Space Planning Software) and implemented across entire market. • Awarded Vendor of the Year for outstanding service and execution in 2008• Received Top International Manager for the Holiday Season for highest overall increase in sales and share in 2008
  • Gallo Wine Company
    District Manager
    Gallo Wine Company Dec 2005 - Sep 2006
    Los Angeles, California, Us
    • Led sales team of seven individuals overseeing 120+ accounts • Increased sales and brand awareness in the greater Los Angeles area by leveraging customer relationships in key accounts and regions to streamline program implementation• Awarded top Territory Manager for the Spring Quarter for highest overall sales in 2006• Completed Gallo Management Training Program
  • Gallo Wine Company
    Sales Representative
    Gallo Wine Company Aug 2004 - Apr 2006
    Los Angeles, California, Us
    • Completed Gallo Sales Training Program• Awarded top Territory Manager of the Holiday Season for program execution in 2005

John Converse Skills

Competitive Analysis Cross Functional Team Leadership Management Sales Management Marketing Sales Market Planning Merchandising Sales Operations Strategic Planning Forecasting Marketing Strategy Leadership Account Management Iri Customer Service Strategy Budgeting Wine Category Management Customer Relations Promotions Business Strategy Fmcg Sales Presentations Budgets Training Pricing

John Converse Education Details

  • Unc Kenan-Flagler Business School
    Unc Kenan-Flagler Business School
  • University Of California, Irvine - The Paul Merage School Of Business
    University Of California, Irvine - The Paul Merage School Of Business
    Marketing/Gm
  • Uc Santa Barbara
    Uc Santa Barbara
    Psychology
  • Cannabis Training University
    Cannabis Training University
    Master'S Degree

Frequently Asked Questions about John Converse

What company does John Converse work for?

John Converse works for Southern Glazer's Wine & Spirits

What is John Converse's role at the current company?

John Converse's current role is VP GM of NorCal.

What is John Converse's email address?

John Converse's email address is jo****@****ail.com

What is John Converse's direct phone number?

John Converse's direct phone number is +180574*****

What schools did John Converse attend?

John Converse attended Unc Kenan-Flagler Business School, University Of California, Irvine - The Paul Merage School Of Business, Uc Santa Barbara, Cannabis Training University.

What are some of John Converse's interests?

John Converse has interest in Exercise, Food And Beverage, Civil Rights And Social Action, Economic Empowerment, General Management, Golf, Human Rights, Cpg, Sales Management, Sales.

What skills is John Converse known for?

John Converse has skills like Competitive Analysis, Cross Functional Team Leadership, Management, Sales Management, Marketing, Sales, Market Planning, Merchandising, Sales Operations, Strategic Planning, Forecasting, Marketing Strategy.

Who are John Converse's colleagues?

John Converse's colleagues are Matthew Bishop, Dominic Pileggi, Guy Battista, Garrett Osborne, Joshua Lerma, Colleen Farrell, Elijah Rohde.

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