John Converse Email & Phone Number

Orinda, CA, US

Miami, Florida, US

Miami, Florida, US

Miami, Florida, US

Purchase, New York, US

• Fifth Sales Director in the company to successfully rollout extensive go-to-market and compensation changes that transitioned frontline employees from commission to hourly.Top ten overall sales performance out of 120.
• Successfully merged two Zones (CO & NM) during a company re-organization. Quickly built a culture of teamwork and accountability. Top ten overall sales performance out of 120 Zones in 2015
• Lead a team of ~300 full-time DSD frontline employees and 20 sales managers across southern Colorado and New Mexico; responsible for ~$145MM in annual revenue across all retail channels: supermarket, mass-merch.
• Selected for the 2015 Advanced Leadership Preparation Forum: Top 40 high-potential employees across PepsiCo participate in a week long training focused on leadership development
• Earned top 15 Zone ranking out of 133 Directors in 2014 for comprehensive performance against sales target, cost-to-serve and people metrics

Purchase, New York, US

• Managed $28MM cost-to-serve budget for largest revenue Zone in US. Obtained results by coaching 21 district sales managers on awareness, process implementation and execution
• Implemented mid-year Selling Expense Region Review, and through in-depth analysis was able to identify key selling expense opportunities and develop balance of year action plans for controllable cost centers. Closed.
• Created 2014 Annual Budget from zero-base build for Inland Empire Zone by planning for productivity through aggressive frontline efficiency targets. The Inland Empire Zone hit their budget targets in 2014

Purchase, New York, US

• Managed three diverse Key Accounts ($74MM revenue) that exceeded net sales plan, top-line sales plan and trade plan for entire portfolio. Exceeded all targets by partnering with finance, aligning with my customers and.
• 2013 Key Account Manager of the year for the CA Sales Region
• Won 2013 Fast-Start Sales Contest for net sales, top-line sales, trade spend and dip growth
• Selected to participate in National Leadership Forum: One of 42 sales team members to attend forum to provide insights from sales function
• Aligned with Smart & Final customer to build enhanced event calendar, first-ever chain contest and sold 500+ pieces of equipment. Led to highest growth customer in Ca, greater than $30MM in 2012
• Partnered with WinCo Foods Regional Vice President to implement region-wide Weekend Crunch Cart program resulting in +24% growth in 2012

Modesto, California, US

• Led diverse sales team with the responsibility for 150+ US Embassies and military installations in twelve foreign countries (inc. Italy, Egypt, UK)
• Increased wine sales by 10% by building customer relationships, designing new territory boundaries and hiring key employees
• Served as a Customer Category Captain – created 100+ wine schematics (JDA Space Planning Software) and implemented across entire market.
• Awarded Vendor of the Year for outstanding service and execution in 2008
• Received Top International Manager for the Holiday Season for highest overall increase in sales and share in 2008

Los Angeles, California, US

• Led sales team of seven individuals overseeing 120+ accounts
• Increased sales and brand awareness in the greater Los Angeles area by leveraging customer relationships in key accounts and regions to streamline program implementation
• Awarded top Territory Manager for the Spring Quarter for highest overall sales in 2006
• Completed Gallo Management Training Program

Los Angeles, California, US

• Completed Gallo Sales Training Program
• Awarded top Territory Manager of the Holiday Season for program execution in 2005

Education record

Mba, Marketing/Gm

Ba, Psychology

Master'S Degree