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► Healthcare business development leader, with extensive experience designing targeted strategies to improve the patient experience, promote growth and expand awareness via creative marketing campaigns, establishing and maintaining key business alliances, and national industry events. ► Skilled in identifying and establishing mutually beneficial relationships with large health systems, insurance providers, and hospital systems. ► High level of expertise in data analysis, and the ability to produce annual business strategies to guide all facets of B2B operations, resulting in the consistent achievement of financial and clinical goals. Career Highlights • Increased revenue via a partnership with local Chiropractic offices, designing and implementing a medical lien process. Leveraging custom marketing materials, the partnership has resulted in an 80% increase in related revenue – and delivered stable returns during a downturn in imaging services due to the pandemic. • Anticipating the financial impact of the COVID-19 pandemic, all avenues of cost savings were explored at Coliseum. The resulting figures reflect changes from FY’19 to FY’21: overall expenses - 6.78%, an 8.35% drop in labor expense, a 16.27% increase in net income and 15.46% increase in EBITDA.• Improved online Google Review ratings for Coliseum Imaging from 3.1 to 4.8 (2020-2021) via engagement of vendor resources to gather feedback from patients after each visit. As a result, the center has received over 130 “5-star” reviews since February 2020.Core Competencies B2B Sales, Business Development ● Annual Business Strategy ● Medical Marketing Campaigns ● Recruit, Hire, Train, Mentor (>15) ● Succession Planning ● Presentation Skills and Public Speaking (>20k) ● Data-driven Reporting and Analysis ● Executive Level / C-Suite Presentations ● Budget Management (>$3.3M) ● Vendor Selection and Management ● Trade Show and Convention Planning and Execution ● Print and Online Media Strategy and Placement ● Vendor Selection and Management ● Social Media Marketing/Twitter/Facebook
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Director Of OperationsElement Medical ImagingOverland Park, Ks, Us
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Director Of OperationsElement Medical Imaging Sep 2023 - PresentKansas City Metropolitan Area -
Public Address AnnouncerSporting Kansas City Mar 2017 - PresentKansas City, Missouri Area -
Public Address AnnouncerKansas City Mavericks Oct 2021 - PresentIndependence, Missouri, United States -
Public Address AnnouncerAvila University Sep 2021 - PresentKansas City, Missouri, United States -
Public Address AnnouncerBlue Valley School District Dec 2010 - PresentOverland Park, KsResponsible for public address duties for various sports including football, basketball, wrestling, track, volleyball, soccer.Official voice of Blue Valley High School Football & Basketball -
Soccer CoachBlue Valley School District Aug 2008 - May 2021Overland Park, KsLead teams of both boys and girls soccer players, teaching tactics, applying team strategy and mentoring.
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Clinic DirectorColiseum Imaging Center Sep 2019 - Aug 2023Overland Park, KsColiseum Imaging is the Kansas City Metro area’s leading provider of MRI imaging services. With state-of-the-art equipment, Coliseum offers the highest quality MRI imaging at the most competitive prices.• Design, develop and deliver annual business strategy for Coliseum, inclusive of B2B growth targets, staffing models, referral targets, and annual budget ($3.2M). Present to Coliseum Board of Directors and monitor success factors monthly. • Deliver measurable results to grow clinic… Show more Coliseum Imaging is the Kansas City Metro area’s leading provider of MRI imaging services. With state-of-the-art equipment, Coliseum offers the highest quality MRI imaging at the most competitive prices.• Design, develop and deliver annual business strategy for Coliseum, inclusive of B2B growth targets, staffing models, referral targets, and annual budget ($3.2M). Present to Coliseum Board of Directors and monitor success factors monthly. • Deliver measurable results to grow clinic referrals by forming mutually beneficial relationships with physician offices, health systems, and law offices, resulting in the achievement of 113% of measured targets -- 2018-2021. • Develop and execute marketing strategies, B2B and B2C, to increase referral business and promote Coliseum as the imaging facility of choice resulting in an average annual increase in exams of 9.39%. • Accountable for all human resource functions, including recruiting, hiring, mentoring, and succession plans for a direct report staff of radiology technologists, benefit and insurance coordinators, billing manager and staff (>15).• Direct the evaluation, selection, contractual agreements, and budget for all outsourced vendor relationships (>$650k) Show less
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Marketing ManagerColiseum Imaging Center Jun 2016 - Aug 2019Kansas City, Missouri Area*Establish,build and maintain relationships with administrative and clinical staff within referring physician offices*Track contact with all existing and potential referring offices within Sales Force software*Identify opportunities and execute marketing strategies to increase referrals from new and existing practices*Manage vendor relationships to produce effective marketing materials and premiums
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Marketing And Communications ManagerTransformed May 2014 - Jan 2015Leawood, KsTransforMED was a non-profit subsidiary of the American Academy of Family Physicians (AAFP). With headquarters in Leawood, KS, TransforMED partnered with leading integrated health systems, ACOs, IPAs, payers, and others to support the advancement of primary care while optimizing the patient experience. • Designed, developed, and delivered targeted marketing campaigns, tools, and materials aligned with Accountable Care Organizations, Health Systems, and Physicians Owned Practices.… Show more TransforMED was a non-profit subsidiary of the American Academy of Family Physicians (AAFP). With headquarters in Leawood, KS, TransforMED partnered with leading integrated health systems, ACOs, IPAs, payers, and others to support the advancement of primary care while optimizing the patient experience. • Designed, developed, and delivered targeted marketing campaigns, tools, and materials aligned with Accountable Care Organizations, Health Systems, and Physicians Owned Practices. Leveraged strategic relationships with membership organizations including the California Association of Physicians Group (CAPG) to increase visibility to potential clients. • Directed effort to redesign the company website, partnering with Voltage Creative. The new design modernized the site, coordinated messaging across all services and incorporated a “live chat” function.• Executed an integrated trade show and medical convention strategy, secured keynote speakers and content experts.• Developed all new marketing collateral, and value propositions, leveraging client success stories and outcomes. Managed all print and online media, including industry publications, Facebook, and Twitter. Show less
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Director Of MarketingBott Radio Network Mar 2011 - May 2014Overland Park, Ks• Directed the design, production, and distribution of all national marketing materials including press releases, sales collateral, e-mail campaigns, direct mail, and online advertising.• Oversaw complete overhaul and philosophy shift of online presence including company website and social media including Facebook, Twitter, Instagram.• Championed migration of promotional and sales videos from standard to high definition and directed live video shoots with high-level clients and company… Show more • Directed the design, production, and distribution of all national marketing materials including press releases, sales collateral, e-mail campaigns, direct mail, and online advertising.• Oversaw complete overhaul and philosophy shift of online presence including company website and social media including Facebook, Twitter, Instagram.• Championed migration of promotional and sales videos from standard to high definition and directed live video shoots with high-level clients and company leadership. Show less -
President/OwnerCrimson Media Sep 1998 - Mar 2011Single-handedly established a profitable independent media consulting firm from the ground up. Sought out by numerous customers for innovative problem solving and the ability to analyze current operations and reengineer procedures, generating increased profits and improving operational effectiveness. Conducted detailed analysis for media corporations.
John Dale Skills
John Dale Education Details
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Business Administration And Management, General -
Journalism
Frequently Asked Questions about John Dale
What company does John Dale work for?
John Dale works for Element Medical Imaging
What is John Dale's role at the current company?
John Dale's current role is Director of Operations.
What is John Dale's email address?
John Dale's email address is jo****@****hoo.com
What is John Dale's direct phone number?
John Dale's direct phone number is +191366*****
What schools did John Dale attend?
John Dale attended Baker University, The University Of Kansas.
What are some of John Dale's interests?
John Dale has interest in Science And Technology, Children, Education, Health.
What skills is John Dale known for?
John Dale has skills like Marketing, Public Relations, Social Media, Advertising, Marketing Communications, Leadership, Strategic Planning, Management, Strategy, Team Leadership, Radio Broadcasting, Editing.
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