John W. Email and Phone Number
John W. work email
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John W. personal email
I am a marketing strategist with over 10 years of marketing agency experience with a passion to create and build better brands. At the core of this is the ability to understand the customer, realize what matters to them, and build an insight which is actionable against the way we buy media. It's this insight which get us to focus on the right things to create brand stories which are worth paying attention to. Through base understandings with media theory in works such as How Brand Grow (Byron Sharp) and The Long and The Short Of It (Binet & Field), along with creativity and reasons to think differently through novels such as Alchemy (Sutherland), I have built a structure and process which produces results for marketers and brands. My experience in multiple industries from automotive, to entertainment, and tourism has provided me a path to understand multi-industry and consumer differences, and the things that work. It's these experiences which has helped to carve out my skills and ability to produce high level work output and service standards for some of the biggest brands in Canada.
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Director Client StrategyTime & Space Media May 2021 - PresentHalifax, Nova Scotia, Ca
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Strategy Associate DirectorPhd Nov 2020 - May 2021Bankside, London, Gb -
Associate Account DirectorPhd Sep 2019 - Nov 2020Bankside, London, Gb
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Account SupervisorPhd May 2017 - Nov 2020Bankside, London, Gb-team lead for the Acura/Honda business focused on maximizing growth through innovative media planning tools in Mixed Media Modelling (MMM)- increased understanding of a complex equation through external and internal data inputs trending to the ultimate client KPI and future projections of sales-Focused on video innovation with the first use of cognitive media targeting utilized on YouTube going beyond people-based advertising and aligning to emotionally and contextually relevant content to increase brand perception - Harnessed the power of Podcasts through partnership with the Globe and Mail creating a top trending tech and entrepreneur escape for their listeners and our buyers- Key member in business development pitches including adding the TaylorMade business to the PHD family
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Account ManagerPhd Mar 2014 - May 2017Bankside, London, GbWorking together with a group of passionate media professionals, our team effectively plans and executes successful media placements for a wide array of client needs. Main duties include:-Online/offline strategy driving successful client KPI's -Client facing communication exceeding the desired needs and detail required-Strong reporting and analytics skills showcasing the ROI of campaign dollars -innovative approach pushing the envelope on the next big opportunity for all clientsClients include: Acura, Travel Alberta, Honda, LCBO, Cineplex
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Sales And Marketing Support Co-OrdinatorTmg International Inc Sep 2012 - Mar 2014Toronto, On, Ca-Support Bus. Dev increasing qualified leads/prospects into the sales funnel-Build online community of TMG followers to increase content reach and customer engagement-Develop various levels of content in video, case study, and article formats to invoke engagement with current clients as well as new prospects or leads-Implemented new CRM system assisting in a more efficient sales cycle through the organization-Manage the implementation and design of email marketing campaigns extending industry worth to new prospected clients-Sponsorship and event planning for various speaking opportunities-Managed video production for various speaking opportunities to support an ROI on event cost positioning TMG as leaders in their Industry work. Below you will find a sample of our CMA Roundtable event: -
Commerce GraduateDalhousie University Sep 2008 - Jun 2012Halifax, Nova Scotia, Ca -
Assistant Marketing ManagerTmg International Inc May 2011 - Sep 2011Toronto, On, Ca- Effectively planned and launched a web branding strategy to increase traffic to website. - Built strong competency in Google Analytics with the ability to analyze trends and understand key metrics. - Implemented web link building strategies to enhance website ranking on search engines to increase find ability on the web. - Overall use of social media to enhance web presence.
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Jr. Marketing Analyst (Co-Op)Tmg International Inc Aug 2010 - Dec 2010Toronto, On, Ca-Extensively researched and analyzed Digital strategies to create brand awareness in B2B marketplace. -SEO/SEM practices. -Planned and organized roundtable discussions with industry experts on a number of topics from call centre efficiencies to social media. -Website reconstruction.
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Marketing Assistant(Co-Op)Tmg International Inc Jan 2010 - Apr 2010Toronto, On, CaWebsite designNew branding strategy Social media awareness
John W. Skills
John W. Education Details
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Marketing Week Mini Mba With Mark RitsonMarketing -
Dalhousie UniversityMarketing Management
Frequently Asked Questions about John W.
What company does John W. work for?
John W. works for Time & Space Media
What is John W.'s role at the current company?
John W.'s current role is Director Client Strategy at Time & Space Media.
What is John W.'s email address?
John W.'s email address is john.wearing@dal.ca
What schools did John W. attend?
John W. attended Marketing Week Mini Mba With Mark Ritson, Dalhousie University.
What skills is John W. known for?
John W. has skills like Marketing Management, Channel, Market, Tailoring, Outlining, Strategist, Insurance, Sales, Community, Customer Retention, Converting, Competitive Analysis.
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