Specializing in Web UX Design and Research for a national home builder.

Upon the acquisition of John Wieland Homes and Neighborhoods in January 2016 by PulteGroup, one of the nation’s largest homebuilders with over 500 new home communities across 5 unique brands, I became a member of the company’s Web Content Team where I currently support many initiatives to present our portfolio of homes online.- I act as a gatekeeper for brands’ stories in the online space, ensuring that all digital content adheres to standards and guidelines set by our Creative Content team. These efforts were an especially vital part of successfully publishing our newly-redesigned websites in October 2016. - I oversee the optimization and reporting of our search engine map syndication listings, with a focus on Google My Business. Since then, we’ve seen greater participation from the field resulting in more accurate listings plus an overall increase in our presence in Google Maps, which drives increased store traffic and revenue. - Processes, maintains and troubleshoots our consumer-facing digital tools, including Interactive Site Availability Maps, which provides real-time information about available inventory within a community, and Interactive Floor Plans, which gives consumers the ability to manipulate and visualize a home design with available options and features.- Having become a subject matter expert on many essential functions of the Web Content Team, I have been able to support our regional marketers by documenting these processes and disseminating these pieces to ensure greater success in executing digital marketing initiatives.

Established in 1970, John Wieland Homes and Neighborhoods is a leader in luxury homebuilding across the Southeast, offering homebuyers timeless architecture and thoughtful designs as well as the best warranty in the industry. While here, I was the point person for supporting and executing various initiatives to promote our portfolio of homes and neighborhoods within the digital space.- In this role, I performed regular maintenance of company website, ensuring new home inventory information was correct and up to date, and built new neighborhood web pages and promotions where needed. - Utilizing my content creation skills, I assisted with curating and publishing visual and verbal online content for more than 40 neighborhoods located in Georgia, Tennessee and The Carolinas as well as writing articles for the JW Homes Blog.- Crafted and delivered social media content using various platforms including Facebook, Google+, Instagram, Twitter, and YouTube and familiarized myself with a social content management platform (Sprout Social). I also established John Wieland Homes and Neighborhoods’ presence on Instagram.- Scheduled and executed targeted email marketing campaigns to neighborhood prospect lists and local consumers based on key demographics and consumer profile groups.

Marketing Coordinator, Euramax International, Inc.; Norcross, GA – December 2013-April 2014Euramax International, Inc. is a worldwide enterprise offering aluminum, steel, vinyl and copper building products designed for a wide array of industries, including homes, commercial structures and automotive parts. Here, I supported the Marketing Team in a variety of functions.- Using tools such as PhotoShop and InDesign, I assisted in designing and editing print sales and marketing collateral, per brand standards and guidelines.- I Managed copy and content for periodic company communications including monthly newsletters and case studies on the company website. This included conducting interviews with customers and architects for featured projects.- I was successfully coordinated a company retreat with over 100 attendees and worked closely with hospitality staff, guest speakers and large group sales to ensure a seamless process for the entire event.- I was the key point of contact for the coordination and support for national trade shows, including arranging travel, displays and collateral.

During my time at the Chamberlain Group, a global leader in access control products, I represented the LiftMaster brand of professionally-installed garage door operators in the Field Marketing Team to gain market insights from commercial end-users within Georgia, Florida and The Carolinas.- Gathered data such as operator usage rates, competitive analysis, SWOT analysis and other trends observed within my territory and synthesized this data to make recommendations to key decision makers in the product development team.- Key point of contact, liaising between sales and marketing teams, installers, and sales prospects to ensure prompt action of our services.- As a result of the efforts of myself and my team, LiftMaster successfully launched solution bundles targeted towards specific commercial user segments, including Automotive Service Centers, Firehouses and Warehouses.

In this position, I perform various administrative and marketing-related tasks at a major executive services firm, including:- Maintenance of customer databases with programs like Salesforce and ExactTarget- Preparation of extensive reports and spreadsheets for use in a vast array of marketing functions.- Preparation of budgets for promotional events, such as trade shows.- Assistance in Social Media Initiatives, such as writing Tweets for the company blog and helping improve associate presence on LinkedIn.- Assistance in preparing presentations for webinars and conferences to be viewed by several C-Level executives.- Assisting with the improvement of internet visibility through SEO initiatives.