John Widdifield Email & Phone Number

US

Creating the next generation of smart building technology within the Otis Accelerator (OX) team.

New York, US

• Facilitated the launch of a new vector database product for AI use cases.
• Grew product activation rate from 1.1% to >40% in under 6 months, resulting in a 357% increase in new sales leads.
• Introduced and implemented a cross-company Customer Data Platform, fostering collaboration & data-driven product decisions across product, design, sales and marketing. Led the acquisition, integration, and growth.

Raleigh, NC, US

TSV is a social media analytics platform using generative AI to predict topic virality and create data-driven social content. Since joining, the team launched the first product, established recurring revenue, raised funding, and obtained seven-figure company valuation.

Berkeley, California, US

• Led Bellwether’s Product organization, including product management, design, and e-commerce, reporting to the CEO. Initiated user and market research, defined product strategy and success metrics, created software.
• Released Series 2 Roaster software, generating significant new revenue; managed roadmap and delivery of core software platform, firmware, touch-screen roaster interface, and web-based roast manager.
• Improved design and development efficiency by replacing proprietary design system which was costly to develop and support with open-source component library, enabling additional UI and UX improvements.
• Led new support functionality work-streams including field technician UI, remote application monitoring and alerts, and 5x expansion in error code catalogue, significantly improving time to resolution for support cases.
• Improved user experience by leading creation of several new features including user-initiated account creation and setup, user authentication, roast profile creator and publisher, and roast queue scheduler.

Berkeley, California, US

• Took over development of e-commerce store already 7 months over schedule due to lack of stakeholder alignment and shifting requirements. Rescoped project to focus on quality and speed, aligned stakeholders on.
• Decreased median checkout time by 79% year-over-year from 5.7 minutes to 1.2 minutes relying on user research to guide priorities. Analyzed order fulfillment processes to identify new areas for improvement.

Armonk, New York, NY, US

• Led digital user journey optimization (discover, learn, try, buy, and adopt) and product growth initiatives to improve user experience and funnel conversion for products in IBM’s Automation and Integration portfolios..
• Released new SaaS trial, previously deemed too expensive, by developing novel architecture approach which reduced development by 6 months. Presented business case to GM, received budget, and delivered on time.
• Led cross-functional team to deliver a 19% increase in usage for freemium SaaS product by delivering product and webpage improvements, guided by usage data and user research.
• Identified new investment opportunity through market research and pivoted growth team from product where IBM was leader in small, slow-growth market to new product with 8x market size and 22% CAGR.
• Discovered errors in lead-routing logic after conducting sales conversion analysis; mobilized team and resolved errors in <24hrs, generating 538 sales leads and 1,823 marketing leads.
• Partnered with product marketing and sales to execute go-to-market strategy for new OEM/partner product launch.

Armonk, New York, NY, US

• Collaborated with a team to determine product requirements, strategy, and pricing for the release of the IBM Blockchain Platform.
• Led small team to research and develop new blockchain venture. Based on findings from market and user research, presented alternate proposal to executives with recommendation to sunset initiative or pursue a strategic.
• Lead the client support strategy for SaaS and licensed offerings.
• Authored three editions of IBM Blockchain’s e-book, The Founder’s Handbook, receiving 16,000+ views and 4,500+ downloads in the first six months after first edition release.
• Participated in business development and blockchain evangelism through blogging and events.
• Managed weekly user research/advocacy client calls.

• I worked with early-stage B2C and B2B startups to help them deliver great products. Major projects included:
• Ideated and designed new features for an experience sharing mobile app (company acquired)
• Designed a B2B website focused on generating interest and sales among realtors
• Crafted marketing collateral for a production company, generating a 40% increase in ticket sales

Podium Technologies provides industry-specific speech recognition and dialog management technologies, customized to fit the specific needs of a company. Using natural language understanding, we are able to extend our dialogs to multi-sentence back-and-forth interactions between our software and your customers creating a natural dialog. We offer both.

Glendale, California, US

• Collaborated with an interdisciplinary team to design Disney Springs, formerly Downtown Disney
• Worked with art directors to develop vision for various architectural elements, developed those ideas through sketches and computer modeling, and delivered the designs to architecture and engineering teams for.

Muncie, IN, US

· Photographed guest lectures and special events· Photographed student work including competitions, installations, and master's theses· Edited photographs via Adobe Lightroom

Master Of Integrated Innovation For Products And Services

B.S. Architecture, College Of Architecture And Planning & Ball State Honors College