John Wiltgen Email & Phone Number

Sioux Falls, SD, US

Los Angeles, CA, US

Fort Worth, Texas, US

Roswell, NM, US

Arlington, Texas, US

• Responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets for multiple companies and brands under the QAR, LLC umbrella. Specific responsibilities.
• Develop annual marketing plans and the strategies, tactics and resources necessary to achieve company goals.
• Direct implementation and execution of marketing and service policies and practices.
• Provide leadership and/or support the design, development, and implementation of products and service lines.
• Develop and manage retail pricing structures.
• Provide leadership, direction and management of the market research function.

Mineral Wells, TX, US

• Develop annual marketing plan in support of organizational brand strategy and objectives
• Develop and handle marketing annual budget
• Oversee implementation and execution of the Marketing strategy - including campaigns, events, digital marketing, and PR
• Develop and implement new communication ideas, proposals and strategies
• Oversee and direct market research and competitor analyses processes and initiatives
• Manage social media presence and direct programs to improve social media reputation and recognition

Norfolk, VA, US

• Management of overall tourism marketing strategies. Create detailed marketing plans forCVBs based on visitor research and budget targets
• Lead weekly strategy sessions and recap meetings with staff of 12 to ensure projects are kepton schedule and on budget
• Create milestones and to-dos for project members in accordance with project action items
• Seamless daily communication and weekly reports and summaries both internally and withCVB leaders, providing detailed reporting on action item progress, KPIs, and overallcampaign effectiveness
• Manage multiple Google AdWords accounts using My Client Center
• Monitor and optimize AdWords campaigns

• Oversaw $2.1 million dollar annual advertising budget, and coordinated all aspects of print anddigital marketing, branding, social media outreach, and communications
• Served as assistant to the Director of Tourism, and supervised staff of 25 in her absence
• Created research-based marketing plans to increase brand awareness in targeted demographicand geographic markets
• Led project management efforts for design and deployment of responsive website, which servesto more effectively influence our growing mobile audience during the consideration phase ofpurchase
• Strengthened our brand position by identifying and focusing our USP and insisting on brandconsistency across all mediums, thereby improving advertising effectiveness and ROI
• Tracked Web analytics and channel data to optimize our digital marketing efforts

Virginia Beach, VA, US

• Planned, implemented, and measured SEM initiatives including SEO and PPC campaigns
• Planned, created, and optimized Google AdWords accounts with 4,600 keywords ad 64 adgroups, and 48 conversion landing pages
• Performed SEO, including keyword analysis, copywriting, coding and link building
• Performed complete redesign of company website for desktop, tablet and mobile
• Integrated online lead form with company’s CRM for real-time delivery to salespeople
• Created and maintained company extranet for employee and sales training