John Wiltgen Email & Phone Number

Sioux Falls, Sd, Us

Los Angeles, Ca, Us

Fort Worth, Texas, Us

Roswell, Nm, Us

Arlington, Texas, Us

Responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets for multiple companies and brands under the QAR, LLC umbrella. Specific responsibilities include market research and planning; business and market development; strategic direction for promotion and advertising; website development and SEO; marketing communications and PR; lead generation; and product development.Essential Functions• Develop annual marketing plans and the strategies, tactics and resources necessary to achieve company goals.• Direct implementation and execution of marketing and service policies and practices.• Provide leadership and/or support the design, development, and implementation of products and service lines.• Develop and manage retail pricing structures.• Provide leadership, direction and management of the market research function.• Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with VP of Sales.• Coordinate marketing efforts of resellers, including international resellers, with strategic plans and objectives.• Provide leadership in the development of joint ventures, affiliations and partnership arrangements.• Provide leadership and support for the design, development and implementation of products and service lines.• Oversee and provide direction to market and competitor analysis.• Build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies.• Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance.• Provide input and support to the company’s leadership in the development of joint ventures, affiliations and partnership arrangements.• Manage marketing services department, including development and distribution of all marketing collateral.

Mineral Wells, Tx, Us

• Develop annual marketing plan in support of organizational brand strategy and objectives• Develop and handle marketing annual budget• Oversee implementation and execution of the Marketing strategy - including campaigns, events, digital marketing, and PR• Develop and implement new communication ideas, proposals and strategies• Oversee and direct market research and competitor analyses processes and initiatives• Manage social media presence and direct programs to improve social media reputation and recognition• Oversee marketing communication including branding, public relations, advertising and other marketing materials• Coordinate and attend trade shows and events in support of marketing strategies• Plan, implement and optimize digital channel lead generation campaigns• Execute graphic design of all marketing collateral including print and online

Norfolk, Va, Us

• Management of overall tourism marketing strategies. Create detailed marketing plans forCVBs based on visitor research and budget targets• Lead weekly strategy sessions and recap meetings with staff of 12 to ensure projects are kepton schedule and on budget• Create milestones and to-dos for project members in accordance with project action items• Seamless daily communication and weekly reports and summaries both internally and withCVB leaders, providing detailed reporting on action item progress, KPIs, and overallcampaign effectiveness• Manage multiple Google AdWords accounts using My Client Center• Monitor and optimize AdWords campaigns• Create custom landing pages for AdWords campaigns to increase quality scores andconversion rates• Manage multiple Facebook advertising accounts using Facebook Business Manager• Create, test, and send marketing e-mails via Emma, MailChimp and Constant Contact• Perform contract negotiation and media buying with strategic industry partners• Negotiate contracts and schedule strategic external content developers, includingphotographers, videographers, and writers• Track and analyze key campaign metrics; revise, update and recalibrate existing marketingplans as needed to achieve set goals• Attend key regional tourism events in order to cultivate travel and hospitality industrypartnerships

• Oversaw $2.1 million dollar annual advertising budget, and coordinated all aspects of print anddigital marketing, branding, social media outreach, and communications• Served as assistant to the Director of Tourism, and supervised staff of 25 in her absence• Created research-based marketing plans to increase brand awareness in targeted demographicand geographic markets• Led project management efforts for design and deployment of responsive website, which servesto more effectively influence our growing mobile audience during the consideration phase ofpurchase• Strengthened our brand position by identifying and focusing our USP and insisting on brandconsistency across all mediums, thereby improving advertising effectiveness and ROI• Tracked Web analytics and channel data to optimize our digital marketing efforts• Negotiated media buys and ad placements with publications and media outlets• Maintained database and reports on active accounts, leads and sales activities• Collaborated with Director and team members to compile and present annual marketing planpresentation to our partner businesses• Accomplishments:o 8.1% increase in visitor spending from 2012-2013; largest increase out of 100 NC countieso 6.7% increase in occupancy tax collections (record high of $10,046,807 in 2013)o 67% increase in unique Website visitors (248,374 to 415,879)o 250% increase in Facebook fan base (21,963 to 76,976)o 2012 Destination Marketing Association of NC Gold Award – Press Kit Designo 2013 Destination Marketing Association of NC Platinum Award - Best Web-based MarketingCampaign

Virginia Beach, Va, Us

• Planned, implemented, and measured SEM initiatives including SEO and PPC campaigns• Planned, created, and optimized Google AdWords accounts with 4,600 keywords ad 64 adgroups, and 48 conversion landing pages• Performed SEO, including keyword analysis, copywriting, coding and link building• Performed complete redesign of company website for desktop, tablet and mobile• Integrated online lead form with company’s CRM for real-time delivery to salespeople• Created and maintained company extranet for employee and sales training• Designed camera-ready ads for newspaper, magazine, direct mail and billboard advertising• Designed company newsletters, postcards, trade show booths, and sales support materials• Accomplishments:o 53% decrease in cost-per-leado 48% increase in leads generated online