John Laird Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

- Plan, execute, and optimize new customer acquisition and guest engagement programs for Alamo Drafthouse theaters across multiple markets.- Develop and nurture all local press and influencer relationships.- Execute corporate marketing campaigns for multiple regions.- Develop and execute local advertising strategy and annual marketing/media budgets in partnership with leadership teams.- Oversee all regional social media accounts.- Develop and execute a strategy for working with local organizations and businesses to create effective partnerships.- Secure Alamo Drafthouse representation at local events to increase brand awareness and drive new customer acquisition.- Work cross-functionally with venue Operations, Sales, and Event teams to deliver against venue sales, marketing, and revenue targets.

- SIDE ONE TRACK ONE - Founder / Writer / Editor (2006 to Present) • Content creation, copywriting, social media management, website design and maintenance.- 101X HOMEGROWN - Radio Host / Talent Buyer (2016 to Present) • Voice and produce an hour-long weekly show that airs on 101.5 FM (101X). • Book, promote, and execute the show's monthly concert series, 101X Homegrown Live.- CULTUREMAP AUSTIN - Entertainment Writer (2016 to Present)

- C3 Presents is a part of Live Nation.- Created marketing plans for a variety of live shows and events across multiple venues.- Maintained marketing budgets for multiple venues.- Researched, placed, and tracked media buys, both traditional and digital.- Coordinated with artist management on marketing efforts, including strategy approvals, press opportunities, creative, and more.- Coordinated with media partners to generate promotional proposals, coordinate on-site set up, show announcements, and press opportunities.- Coordinated with venue teams on database messaging, on-site advertising, and additional marketing opportunities.

- Promotions Coordinator from 2007-2009 / Promotions Director from 2009-2016- Managed multiple station brands.- Oversaw a group of Promotions Managers and Coordinators.- Maintained marketing budgets for multiple stations.- Organized, promoted, and executed a wide variety of events.- Oversaw social media accounts and websites for multiple stations.