John Lauer Email & Phone Number

Jenkintown, Pa, Us

Germantown, Maryland, Us

London, Gb

Direct all Marketing Strategy, Planning and Transformation for the Healthcare business units at Aon, a leading global provider of insurance, risk management and reinsurance brokerage solutions.• Develop marketing strategy in partnership with the business to drive lead, revenue and policy objectives, utilizing digital and offline tactics, including PPC, retargeting, prospecting, email nurturing, direct mail and events.• Develop customer growth opportunity strategies to leverage direct sales response, key association member engagement and broker activation.• Lead agile marketing transformation and drive digital innovation along every stage of the customer journey.• Recommend market research, data analysis and modeling to identify customer growth opportunities and insights.• Develop customer journey marketecture to align with acquisition, cross-sell, retention and winback strategies.• Responsible for Marketing budget planning, spend allocation and reconciliation for healthcare business units.• Develop marketing dashboards to highlight campaign lagging and leading metrics, ROMI and CLV.

Lauer Marketing was founded with the strategic needs and requirements of small and medium sized businesses in mind. Lauer Marketing's Founder and CEO, John Lauer, has worked with evolving businesses throughout his entire career and understands the growing pains that accompany transformational growth.Is your small business on the cusp of breaking through to the next level? Perhaps you want to reclaim market share from your local competitors. Whether your business is a home improvement company, a restaurant or a law firm, my Marketing programs and strategies below will help your business move to the next level. · Brand identity and awareness programs.· Market and product positioning strategy.· Marketing communications strategy and execution· Marketing campaign development.· Market research and competitive analysis.· Online Marketing and social media solutions.· Trade show strategies to support sales growth.· Lead and demand generation strategies.· Sales support and incentive programs.· Wholesale and retail distribution strategy.· Customer service training and development.· Metrics, analytics and KPI benchmarking.· Project management.

Trevose, Pennsylvania, Us

Directed all strategic marketing, sales support, digital marketing, SEO/SEM, campaign management, brand building efforts at Simpay, a credit card processor and provider of Point-of-Sale (POS), Payroll, Gift & Reward and ATM Services. • Recruited, managed and mentored a team of marketing professionals.• Responsible for the repositioning and rebranding of the company as a comprehensive business solutions provider for small and medium size merchants. The “Under One Roof” program resulted in greater brand awareness, significant merchant cross-sell and up-sell opportunities, and increased customer retention rates.• Significant success developing Digital Marketing programs, including email, SEO/SEM, PPC, web and video.• Hired, managed and mentored a Marketing team to support various functional areas, including website and landing page development, emails, graphic design, print and video production.• Created specific, effective Marketing programs to support independent sales offices (ISOs) and alliance partners such as credit unions, banks, franchise organizations, networking organizations and CPA firms. • Directed the Marketing launch of the Payroll and POS divisions to ISOs, merchants and Alliance Partners.• Implemented Marketing campaigns and sales promotions designed to significantly increase the number of merchant services applications and cross-sell opportunities with related products. • Employed lead generation activities including trade shows, email campaigns, direct mail, print and online ads to increase new customer and ISO acquisition.• Responsible for the management of the in-house gift and reward card program• Developed successful campaigns to increase customer retention, as well as winback programs designed to re-engage former customers and inactive ISOs. • Launched Salesforce.com to the direct sales and marketing team. Trained sales team on proper protocols and workflow and took on the role as Salesforce Administrator for the company.

Mount Laurel, Nj, Us

Directed all marketing and brand building efforts at TelVue Corporation, a broadcast technology company specializing in workflow automation solutions for broadcast television stations, digital signage, cable, telco and satellite TV applications. TelVue develops high performance digital video broadcast systems, including digital video servers, live streaming media and Video-on-Demand (VOD) services, and web-based bulletin board and digital signage applications.Responsible for the complete re-branding and positioning of TelVue, including all corporate identity materials, product literature, trade show and event presentation, corporate videos and website (www.telvue.com).Instrumental in the development of a reseller sales distribution channel, including a dedicated Partner Resource Center web portal (http://telvue.com/partners/).Developed effective Marketing Communication programs such as email campaigns, online advertising, case studies and public relations designed to bolster brand awareness and increase lead generation efforts.Designed and implemented launch programs to support several new product initiatives, including PEG.TV™, a streaming media and VOD solution hyperlocal broadcast applications.

Lumberton, New Jersey, Us

Directed all strategic marketing, communications, advertising, public relations and customer service activities at Blanco America, the U.S. subsidiary of a $400,000,000 German luxury sink and faucet manufacturer. Managed a group of eight marketing and customer service professionals.Significantly improved trade and consumer brand recognition through regional and national Advertising and Public Relations campaigns. Initially considered a niche player in the decorative plumbing industry, Blanco is now an established brand among the design community. Advertising inquiries, public relations value and unique website visitors all increased nearly 500% over a 5 year period. New Product Launches: Led several successful new product launches, creating turnkey marketing and sales promotion programs designed to build brand awareness and drive sales growth. Marketing Communications: Directed all marketing materials creation and production, including literature, advertisements, sell sheets, newsletters, direct mail, co-op advertising, point-of-purchase and website.Budgetary Responsibility: Accountability for managing an annual Marketing and Advertising budget of nearly $3,000,000. Due to aggressive vendor management and fiscal responsibility, marketing expenses were always on or under budget.Leadership: Member of the Blanco America Senior Management Team, which meets regularly to discuss strategic policy, procedural and program issues relevant to the success of the organization.Exhibit Design: Architect of a new trade show exhibit designed to showcase Blanco in a premium showroom environment, as well as generate additional booth traffic and industry visibility. Exhibit sales leads increased by 20% in 2006. Sales Support and Promotions: Supported sales organization with targeted promotions, product presentations and marketing tools to benefit customers in both the Wholesale and Retail channels.

Conshohocken, Pennsylvania, Us

Managed the client service, creative development, strategic execution and production of various advertising, sales promotion, product packaging and corporate branding materials at a creative marketing services agency; with national clients such as LifeScan, Johnson & Johnson PPC, McNeil Consumer Healthcare, Warner Lambert, LifeSavers, and Uncle Ben’s.Coordinated numerous corporate and regional level sales promotion programs, such as sell sheets, coupon promotions, freestanding inserts (FSIs), retail displays, and corporate identity.Managed numerous projects simultaneously while maintaining production schedules and budgetary constraints to meet strict client deadlines.Negotiated and contracted with vendors, such as printers, photographers, and premium companies to fulfill client objectives.Accomplishments included the successful client service and management of the Johnson & Johnson - National Safe Kids Campaign corporate and account specific promotions.

Corporate liaison between advertising and buyers at a $900 million Federated Department Stores owned retailer. Managed print production on direct mail collateral from initial layout to production to mailing.Established strong business relationships, both internally with retail buyers and senior merchandise managers, and externally with color separators, production companies and printers.Supervised the Advertising Traffic department to ensure that resources were allocated and that advertising materials were delivered on schedule.Coordinated quality control of all direct mail collateral prior to press time.Developed strong desktop publishing skills, including Quark Xpress, Adobe Photoshop, and Adobe Illustrator.

Master Of Business Administration (M.B.A.), Marketing

B.S. Business Administration, Management