John M. Email & Phone Number

Fredericton, NB

• Produced videos, web content, press releases, e-mail campaigns, newsletters, and ad copy for radio ads. Conceptualized, designed and wrote content for publications and advertisements (print and online collateral).
• Created and executed marketing plans in conjunction with allocated budget. Balanced the marketing budget and provided results that measured the return on investment.
• Generated lead reports using CRM software to justify marketing expenses and used pivot charts to illustrate large amounts of data by providing bar graphs and pie charts.
• Supervised recruiters and monitored their results in relation to quality and quantity of leads. Responsible for developing recruitment strategies.
• Involved in hiring process for new recruiters and training of other employees including: Program Advisors, Community Relations Coordinators and Marketing Coordinator from Halifax campus.
• Planned, advertised and executed marketing events such as open houses, workshops and seminars with the main goal of recruiting new students.

Saint John

• Worked with prospective clients on a daily basis to provide advice and information in regards to the energy efficiency programs offered by the agency.
• Maintained information management systems on a daily basis to track inquiries and responses on behalf of the agency.
• Coordinated support logistics and marketing material for events (e.g., tradeshows, conferences and workshops).
• Conceptualized and designed promotional collateral using Adobe Suite.
• Created and prepared community newsletters and monthly energy efficiency tips for clients.

• Marketed and sold signage to local businesses throughout southern New Brunswick.
• Contacted businesses and community groups to gather potential leads.
• Provided quality service and maintained relationships with customers throughout the sales cycle.
• Established relationships with suppliers to purchase cost-effective materials.
• Designed banners and vehicle graphics using Adobe Photoshop & Illustrator.

Saint John, NB

• Designed online advertisements for yoga programs using Adobe Photoshop & Illustrator.
• Communicated future events and workshops via e-mail to customer client base.
• Created the Yoga Outlet website using HTML and CSS.

Saint John

• Trained the UNB Student Council Executive on the use of the Students’ Representative Council (SRC) content management system and trained the promotions director how to use Adobe Photoshop and Wordpress.
• Attended bi-weekly SRC meetings and was involved in all human resources decisions such as hiring, dismissals and budget allocation.
• Designed posters, web graphics, flyers and newspaper advertisements. Created promotional campaigns for all events held at the university.

• Assembled and performed maintenance on data files in Microsoft Excel, such as client directories, sales invoices, direct mailing strategies and public service announcement strategies.
• Designed graphics for newspaper ads, brochures and the Symphony New Brunswick website. Created various types of posters and assembled advertising pieces for eMarketing purposes.
• Performed website maintenance and created web pages. Translated content from English to French on the symphony New Brunswick website as well.

Saint John

• Collected information from various sources (e.g., staff, faculty, and alumni) and produced a report highlighting the achievements of Faculty, Staff, Students, and Alumni over the past five years.
• Designed graphics using Adobe Illustrator, Photoshop and Image Ready.
• Organized faculty data and information using Microsoft Excel.