• Produced videos, web content, press releases, e-mail campaigns, newsletters, and ad copy for radio ads. Conceptualized, designed and wrote content for publications and advertisements (print and online collateral). • Created and executed marketing plans in conjunction with allocated budget. Balanced the marketing budget and provided results that measured the return on investment. • Generated lead reports using CRM software to justify marketing expenses and used pivot charts to illustrate large amounts of data by providing bar graphs and pie charts.• Supervised recruiters and monitored their results in relation to quality and quantity of leads. Responsible for developing recruitment strategies. • Involved in hiring process for new recruiters and training of other employees including: Program Advisors, Community Relations Coordinators and Marketing Coordinator from Halifax campus.• Planned, advertised and executed marketing events such as open houses, workshops and seminars with the main goal of recruiting new students.• Implemented a social media presence and maintained it by regularly updating Facebook, Twitter, YouTube and blogs.• Successfully recruited students through marketing and by developing professional relationships with potential students. Created new relationships within the business community to leverage exposure for the College and its student body.

• Worked with prospective clients on a daily basis to provide advice and information in regards to the energy efficiency programs offered by the agency.• Maintained information management systems on a daily basis to track inquiries and responses on behalf of the agency. • Coordinated support logistics and marketing material for events (e.g., tradeshows, conferences and workshops).• Conceptualized and designed promotional collateral using Adobe Suite. • Created and prepared community newsletters and monthly energy efficiency tips for clients.

• Marketed and sold signage to local businesses throughout southern New Brunswick. • Contacted businesses and community groups to gather potential leads. • Provided quality service and maintained relationships with customers throughout the sales cycle.• Established relationships with suppliers to purchase cost-effective materials. • Designed banners and vehicle graphics using Adobe Photoshop & Illustrator.

• Designed online advertisements for yoga programs using Adobe Photoshop & Illustrator. • Communicated future events and workshops via e-mail to customer client base.• Created the Yoga Outlet website using HTML and CSS.

• Trained the UNB Student Council Executive on the use of the Students’ Representative Council (SRC) content management system and trained the promotions director how to use Adobe Photoshop and Wordpress.• Attended bi-weekly SRC meetings and was involved in all human resources decisions such as hiring, dismissals and budget allocation.• Designed posters, web graphics, flyers and newspaper advertisements. Created promotional campaigns for all events held at the university.

• Assembled and performed maintenance on data files in Microsoft Excel, such as client directories, sales invoices, direct mailing strategies and public service announcement strategies. • Designed graphics for newspaper ads, brochures and the Symphony New Brunswick website. Created various types of posters and assembled advertising pieces for eMarketing purposes.• Performed website maintenance and created web pages. Translated content from English to French on the symphony New Brunswick website as well.

• Collected information from various sources (e.g., staff, faculty, and alumni) and produced a report highlighting the achievements of Faculty, Staff, Students, and Alumni over the past five years.• Designed graphics using Adobe Illustrator, Photoshop and Image Ready.• Organized faculty data and information using Microsoft Excel.