John is a seasoned marketing leader with over 20 years of experience driving business growth and brand elevation. He excels in crafting engaging go-to-market strategies, leveraging data-driven insights, and implementing precise segmentation to build meaningful consumer connections. John believes that brands are more than logos; they have the potential to touch lives and create lasting relationships. His focus is on transforming ordinary engagements into unforgettable brand experiences.As an advertising agency veteran, John held strategic leadership roles at Ogilvy, DDB, and the Martin Agency, where he honed his marketing chops. Notably, he played a key role in reviving Alfa Romeo's US presence by crafting a customer journey centered on the stages of seduction. He also led an award-winning Super Bowl campaign for McDonald's, contributing to a turnaround of the burger giant’s business after a period of lagging sales and negative publicity. Additionally, John helped elevate Miller Lite's market share by reclaiming its position as the original light beer.As CMO of Formidium, John leads the mission to redefine investment fund administration for the modern era. Formidium is a global fintech company that empowers fund managers with unparalleled accuracy and efficiency through a Web3 platform that integrates advanced financial technology with expert professional services.A father of three and husband, John resides in Lake Forest. He holds a master’s degree in Integrated Marketing Communications from Northwestern and a bachelor’s degree in Classics from Kenyon College.Expertise:Brand Transformation & Repositioning | B2B & B2C Marketing Strategy | New Business Development & Revenue Generation | Omnimedia Campaign Development | Leadership & Team Management | Communications & Script Development | Strategic Planning & Innovation | Cross-Functional Team Integration | Campaign Ideation & Execution | Market Positioning & Differentiation | Brand Development | Digital Leadership