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Innovative growth strategy consulting and execution for the global electric motor industry. Performance-focused marketing, sales, strategy and business development leader with 20+ year executive management track record producing exceptional growth in the motors and motion control industry building winning sales, marketing, product development, acquisition and alliance initiatives to achieve goals and objectives. Marketing - Develops successful content-based “thought leadership” marketing and branding- Maximizes lead generation and conversion with lead scoring and optimized CRM utilization- Produces exceptional return on modest budgets for Web strategy, ecommerce, social & print mediaSales- Produces double digit annual sales growth and successfully implements price increases- Leads identification of and develops successful penetration plans for new target markets- Builds direct and rep sales teams, while ensuring key account growth and retentionBusiness Development - Initiates corporate and product line acquisitions meeting strategic objectives- Establishes and grows profitable high tech, regional independent and national distribution channels- Develops partnerships for private label, licensing, joint development, acquisition and other strategic alliancesjohn@MotionMechatronics.com / 224-401-2161
Motion Mechatronics Llc
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Principal ConsultantMotion Mechatronics Llc Nov 2016 - PresentEnabling manufacturers of motors, gearing and controls to achieve sustained, profitable growth by assessing and leveraging core competencies and resources through strategies that produce distinct competitive advantage. -
Senior Advisor - MotorsIlion Capital Partners Mar 2023 - Present -
Cwieme Berlin Advisory BoardCwieme Events (Coil Winding, Insulation, & Electrical Manufacturing Exhibition) Feb 2024 - Present -
National Sales Manager, Crouzet Motors And AutomationInnovista Sensors™ Jun 2013 - Oct 2016• This French manufacturer of gearmotors, controls, PLCs, switches and aerospace components was wholly owned by Schneider Electric when joined and now owned by private equity. • Came on board to stabilize and grow declining gearmotor business in a time of major corporate transition.• Established new direct sales force to replace sales force shared with sister motor company (BEI Kimco) that was part of business later spun off to Sensata.• Offset customer attrition due to Asian competition in commoditized legacy products by focusing sales team on new high value, differentiated brush and intelligent brushless DC motors and gearmotors at prices 200% higher than non-differentiated legacy gearmotor products.• As a result, achieved 6% annual growth with 40% margin improvement.• Increased sales of differentiated products to 20% of total from less than 3%.• Developed and implemented plans that successfully penetrated target markets such as security access control, agricultural precision planting and railway passenger car doors.• Led training programs to successfully refocus channel partners on new products.
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Vice President, Business DevelopmentDunkermotoren Usa Inc May 2011 - Dec 2012Bonndorf, DeDriving marketing, channel development, product strategy, strategic alliances and M&A.• Joined German manufacturer of motors, gearmotors and intelligent motion control products after its acquisition from Alcatel-Lucent by European private equity firm. Charged with increasing North American brand awareness and market share for a European market leader that was virtually unknown in the U.S. with stagnant sales. • Implemented new branding program and marketing initiatives that successfully changed from a virtually unknown entity in North America to a recognized leader in smart motion control in U.S. market.• Created a comprehensive new lead generation program that quadrupled sales leads within 6 months, landed multiple new $1+ mil. customers in target markets while driving double digit sales increases.• Identified, contacted and engaged in discussions and preliminary negotiations with over 15 potential U.S. motor, gearing and controls acquisition candidates, with annual sales ranging from $5 to $50+ million.• Expanded distribution channel partners from only 4 to 24 independent high tech distributors.• As a result of successful brand recognition and sales growth, company was then acquired by AMETEK for a significant premium over PE firm’s acquisition cost less than 24 months prior. -
Vice President, Strategic Planning & MarketingBison Gear & Engineering Oct 2006 - Feb 2011Kent, Ohio, UsRecruited to manufacturer of fractional horsepower electric motors, gearmotorsand gear reducers to bring focus to new business growth and customer satisfaction at a time when service levels were negatively impacted.• Helped grow sales 50% in four years, with 99% customer retention while customer satisfaction survey results improved by 10% through proactive customer retention program.• Captured very significant new OEM business within 24 months by devising a marketing campaign targeting a competitor’s vulnerability in a key market segment.• Introduced expanded line of inverter duty higher efficiency gearmotors and expanded offset• hollow shaft gearmotor offering with higher power capability.• Instituted first line-item forecast, encompassing all standard and custom SKUs, offering detail to permit supply chain organization to negotiate best value and schedule most efficient delivery of materials.• Doubled national distributor branches, and rationalized stock product offering into new “In Stock-Instant Ship” program to support 20% annual distribution sales growth.• Acquired unique brushless motor product line, for less than 10% its development cost.• Initiated proposal resulting in $1+ million federal grant to produce energy efficient hypoid gearing.• Organized 25 motor industry companies to form Pre-Competitive Electric Motor Research Consortium within the Electric Motor Education & Research Foundation (EMERF). -
Vice President, Marketing & SalesBodine Electric Company Sep 1997 - Oct 2006Peosta, Ia, Us• Responsible for sales, marketing, customer service, product development, and key member of strategic planning team.• Drove double digit annual sales growth with focused initiatives on increasing market share, expanding markets, and proactively retaining existing customers.• Increased operating income 200% over a 36 month period.• Reorganized sales force, when it was determined remedial efforts would be ineffective, by terminating long-standing rep agreements in underperforming territories and reducing direct sales force by two-thirds. Immediately increased new business opportunities in subject territories with new partnering program with exclusive reps. • Revitalized a niche international market segment from a single customer and grew it to six customers, virtually “owning” that market segment.• Increased distribution outlets from 75 to 500+ by implementing national distribution agreement, with sales by that distributor increasing 30%+ in each of subsequent four years.• Initiated Internet sales of stock products, resulting in fast growth, and high margin business • Introduced new line of brushless DC motors and gearmotors with integral controls for the “commercial duty” servomotor market, which became highest growth product line.• Negotiated private label AC drives agreements with established Asian and domestic suppliers in order to add value to recently introduced line of “inverter duty” AC motors and gearmotors.• Expanded product line into high-value servomotors by negotiating license agreement covering new, patented direct drive axial air gap motor technology.• Secured $100k government grant to fund advanced motor technology research. -
PresidentTechnology Search International, Inc. 1981 - 1997International licensing and technology transfer consultant. Representative clients included Illinois Tool Works (ITW), Sundstrand, Johnson & Johnson, Clorox, Lubrizol, Vickers, Scottish Development Agency, SISIR (Singapore). Authored the manual, "Finding and Licensing New Products & Technology from the U.S.A." which became a standard reference in the field. Invited to address over 50 business groups in 10 countries on new product and technology acquisition as a corporate growth tool. Developed and implemented technology transfer training programs for government agencies in the U.S., Ireland and Singapore.
John Morehead Skills
John Morehead Education Details
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University Of KentuckyGeneral
Frequently Asked Questions about John Morehead
What company does John Morehead work for?
John Morehead works for Motion Mechatronics Llc
What is John Morehead's role at the current company?
John Morehead's current role is Motors & Motion Growth Consultant | Principal Consultant | Motion Mechatronics LLC.
What is John Morehead's email address?
John Morehead's email address is jm****@****ear.com
What is John Morehead's direct phone number?
John Morehead's direct phone number is +122440*****
What schools did John Morehead attend?
John Morehead attended University Of Kentucky.
What skills is John Morehead known for?
John Morehead has skills like Corporate Development, Strategic Partnerships, Product Diversification, Sales Management, Marketing Strategy, Distribution Strategies, Partnerships, Product Development, New Business Development, Product Management, Electronics, Engineering.
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