I've always been an earthling. Doctor Who was a big thing at my primary school and I remember being part of a small group of earthlings huddled in a corner of the playground, faced by the rest of the school advancing ominously towards us intoning 'I am a Dalek. Exterminate. Exterminate'. We didnt have much choice about being earthlings because the bigger kids, sad knobbly-skinned conformists that they were, all wanted to be Daleks. Now as Earthling, London I work with brands to help them stand out from the crowd and overcome unfavourable odds. Same as it ever was.