Urban Electronics, Inc. creates games and location-based digital media using emerging technologies. Our current focus is using Augmented Reality (AR) and Geospatial to creatively enliven public spaces with location-based content. Products & CEO John Wolff have been featured on TEDx and the Netflix Docuseries "The Future Of [Gaming]" (Episode 4)=• Niantic AR tech partner• Animoca Brands Blockchain gaming partner• IP holder of Japan's 1st blockchain game, "Crypt-Oink"• Featured on Netflix, "The Future Of" (Gaming)• Michigan SmartZone Best Small Business=Primary roles include:• Attract and Onboard talent for work on current games• Oversee production of all games; guide team through phases of development: concept topost-production• Acquire financial investments and manage budget• Business Development

Conducting private consulting focused on GameFi, Blockchain, and Overseas Marketing. Helping clients better understand entry points into the blockchain and cryptocurrency markets through games, or assisting companies bridge to and from Japan through Overseas Marketing.Current Expert at: Canvas8; Third Bridge ConsultingCurrent Clients: Septeni GlobalPast clients: doublejump.tokyo, Good Luck 3, Inc

double jump.tokyo 株式会社 is a subsidiary of gumi, Inc, focusing on the advocacy, advancement, and development of Blockchain Games (ie DApps).Flagship titles include, "MyCryptoHeroes" and "BraveFrontierHeroes".Responsibilities:- Overseas Community Management- Further expansion in Western markets- Localization/Game Translation- Organize Collaborations withs existing IPs and other external games - Streamline Communications between gumi, Inc Japan & Singapore

International Operations, Business Development & PR Manager for Good Luck 3's Blockchain related projects:Crypt-Oink - Japan's first ever blockchain game where realllyy cute pigs called "Crypton" can be traded, sold, and bred via Ethereum and also raced in a 3D race-track.● Company representative for international operations/events● Lead customer outreach and execution of international marketing strategy● Broker partnerships with overseas (dapp) game companies● Localization and technical writing of product and whitepaper for legal andfinancial institutions● Interpreter for business meetings● Community manager of social networks (Japanese & English)

● Debugging via Unity and Mobile Devices; Cross-functional problem solving via issue tracking.● Preparation of new builds and submission to AppStore ● Level Design and Enemy Alternations via Unity and mapped values in Excel● KPI Analysis, Incorporating User Feedback and trends to increase Session times and ARPU

• Led Mobile Fraud Detection initiative to develop an architecture that establishes normal and suspicious traffic behavior based upon signals. Architecture compounds or "boosts" signals to give a probability of fraudulence. (Signals include analysis on Users, Publishers, IPs and Time based off request, impression, and click events)• Supported Operations in responding to and exonerating Millennial Media of external accusations regarding fraudulent traffic. • Constructed PIG queries to run on Hadoop cluster for big data analysis• Utilized advanced functions of Tableau for dataset visualization, presenting both internally and externally.

• Profit maximization for publishers by optimizing publisher eCPM and advertiserCPI• Balance Global Supply and Demand between DSPs and SSPs• Construct SQL queries to troubleshoot publisher integration, monitor systemperformance or identify advertisement trends and opportunities• Work closely with engineering teams to create and execute stories that improveinfrastructure and enhance overall network performance.

• Overview strategic accounts to maximize revenue of Publishers in terms of CPM.• Balance Supply and Demand with clients and within advertisement networks and exchanges.• Database analysis to identify mobile advertisement trends via SQL

• Increased brand transparency with mobile game developers• Provided comparative analysis on global social and mobile gaming trends• Planned presentations to garner new clients• Streamlined sales to approach Japanese clients• Prepped and help localize product deliverables for Japanese partners

Constructed STEM projects for potential partnerships with game studios andgaming institutions.