John Worley Email and Phone Number
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Award-winning, senior creative professional with extensive and broad experience creating and implementing market-specific initiatives to engage, delight, and convert. Proven leadership and management of high visibility site redesigns/reimagines/restructuring, campaigns, product launches, large-scale platform integrations, and projects from concept to completion. I’m passionate about omnichannel digital marketing, digital channel optimization, from CRO to SEO, agile experimentation to website personalization, consumer-driven innovation to effective design.I’ve brought my passion for high-impact websites to PayPal, Stanford University, Chevron, Visa, eBay, Disney, and other Fortune 500 clients.Specific areas of expertise:• Digital Marketing: Go-to-market strategy development • Lifecycle Marketing: Optimizing conversion, engagement, adoption and advocacy• Digital Strategy: SEO, SEM, social media, segmentation, localization, and testing and optimization• IA & Design: Website redesigns and restructuring, from research to definition, ideation, testing, execution, launch, and optimization across varied platforms.• UX: End-to-end customer journey and experience development• Optimization and Analytics: KPI-driven user testing and usability research• Website governance and process improvement• Team leadership and management• Agency management• Website platform integrations: Content Management Systems, Instrumentation, Ratings & Reviews, Click to Chat, Behavioral UX Systems
Coursera
View- Website:
- coursera.org
- Employees:
- 201
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Senior Enterprise Website ManagerCoursera May 2022 - PresentMountain View, Ca, Us
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Head Of WebsitesQuicken Jan 2019 - Apr 2022Menlo Park, Ca, Us -
Digital Marketing Strategy ConsultantLivongo Sep 2018 - Dec 2018Mountain View, Ca, Us -
Senior Manager Global Web ExperiencePaypal Jul 2017 - Sep 2018San Jose, Ca, UsTasked with establishing a best-in-class website user-experience optimization and user testing programs at global scale. -
Senior Manager Web Marketing For Paypal.Com, Us Seo Lead, Us Marketing Integration LeadPaypal Nov 2014 - Jul 2017San Jose, Ca, Us• Drove US web-channel strategy, vision, and execution. Led the redesign and optimization of several core Merchant and Consumer web pages, including the PayPal.com homepage, with a focus on growth marketing, improving product adoption, acquisition and retention rates in support of business objectives.• Directed web marketing roadmap, including content marketing, personalization, segmentation, localization, testing and optimization. Defined strategy and worked cross-functionally to execute go to market plans that led to successful product launches and digital marketing campaigns.• Established global SEO program, focusing on rectifying search query gaps and SERP ranking. This program went on to generate a +30% increase in overall organic traffic volumes in little over one year. • Instrumental in the coordination and launch of the first fully functional instance of consumer segmentation on the US Prospect Homepage. • Successfully launched Click to Chat platform on the US website resulting in a significant increase in merchant acquisition.• Managed team of PMs and producers, creating efficient process and procedures for high-velocity web production, greatly reducing time-to-market.
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Senior Manager Growth Marketing & Ux StrategistEbay Inc Jul 2014 - Nov 2014San Jose, Ca, Us• Led a cross-functional team of visual designers, interaction designers, prototypers, project managers, and developers focusing on eBay products and apps.• Introduced concepts of Design Thinking and CDI for customer-centric rapid prototyping. • Oversaw projects from a holistic point of view and helped to set up design patterns to ensure the consistency across product family.• Conducted design sprints within an Agile environment. • Wireframed product work flow and articulated with high fidelity UI design.• Prototyped to convey and deliver concepts. • Developed innovative concepts and participated user experience research.• Led projects and mentored junior designers.• Developed data visualization systems currently in use within the NOC. -
Principal User Experience LeadBlackhawk Network Jan 2012 - Jul 2014Pleasanton, California, UsLed the UX design and front-end development teams on several key capital projects including: www.GoWallet.com, www.GiftCardMall.com, and the GoWallet iPhone and Android apps. • Directed design and development of complex user flows on web and mobile apps throughout the corporation.• Developed innovative and unique method of producing device-agnostic and future-proof responsive layouts. • Redesigned and redeveloped the GoWallet site from the bottom up, resulting in a 700% increase in site traffic within a year.• Effectively coordinated with the Business, Design, Production, and Back-end teams in setting project requirements, developing timelines, conducting research, and gathering feedback.• Worked closely with the UI/UX and technical teams in determining the implementation of interactions using JQuery, Ajax, and other technologies.• Spearheaded the design of the highly successful GoWallet iPhone/Android app interface and interactions. -
Senior Designer/Developer, Interaction Design SpecialistStanford University School Of Medicine Oct 2008 - Jan 2012Stanford, Ca, UsOversaw design and development of the UI/UX for Stanford Medicine’s 600+ web properties including: med.stanford.edu, ScopeBlog.stanford.edu, StanfordHospital.org, and more.• Point person for maintaining usability, accessibility, and brand integrity for Stanford Medicine websites.• Team leader for mobile web and mobile app development initiatives.• Developed user-interface and front-end architecture for revolutionary internal collaboration tool, since adopted by several ivy-league medical schools.• Directed plan to migrate search provider for all Stanford University websites, ultimately saving the university over $250k a year.• Developed device-agnostic web video playback system, effectively allowing efficient mobile playback of university video library.• Collaborated on UI/UX design of medical library iPhone app. • Regular featured speaker at the Open Web Camp conference. -
Lead Front-End DeveloperChevron Mar 2006 - Oct 2008San Ramon, Ca, UsDevelops presentational and behavioral layering for mission critical websites including: Chevron.com, ThePriceOfFuel.com, Texaco.com, and more. • Works directly with clients, management, development teams, and quality assurance teams to develop user interfaces that maximize usability and accessibility for the end users. • Defines functional specifications, estimates, and standards documentation. • Collaborates with team members to produce websites that maximize functionality and clarity of message.• Web standards and accessibility evangelist. -
Web Designer / DeveloperMetareward/Experian Jan 2004 - Mar 2006Costa Mesa, Ca, UsImplement and analyze e-commerce campaigns for the Internet’s largest provider of customer acquisition services. Conduct email and web-based marketing for major clients, including eBay, Citibank, AOL, Disney, Vonage, and NetFlix. Evaluate campaign effectiveness and leads team to design sponsorship websites to improve profit margins. • Directed web developers in conducting testing and development, streamlining processes to increase efficiency and productivity.• Lead design team to create web banners and marketing emails to generate increased revenue for blue chip clients.• Produced graphics for all departments, ensuring consistency in design and detail.• Originated file asset organization procedures and an online information repository for technical teams.
John Worley Skills
John Worley Education Details
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Heald CollegeBusiness Management -
Mountain Goat SoftwareCertified Scrum Product Owner
Frequently Asked Questions about John Worley
What company does John Worley work for?
John Worley works for Coursera
What is John Worley's role at the current company?
John Worley's current role is Enterprise Websites @ Coursera.
What is John Worley's email address?
John Worley's email address is jo****@****pal.com
What is John Worley's direct phone number?
John Worley's direct phone number is +165035*****
What schools did John Worley attend?
John Worley attended Heald College, Mountain Goat Software.
What are some of John Worley's interests?
John Worley has interest in Social Services, Education, Environment, Poverty Alleviation, Science And Technology, Arts And Culture.
What skills is John Worley known for?
John Worley has skills like Css, User Interface, Web Design, User Experience, Mobile Applications, E Commerce, Web Development, User Interface Design, Html, Html 5, Jquery, Project Management.
Who are John Worley's colleagues?
John Worley's colleagues are Nathan Rosas, Gerardo Abaunza, Wellydk Mushonga, Lu Bai, Sohel Shaikh, Camille Batchelor, Fataneh Mohamadiyan.
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