John Worley Email & Phone Number

Mountain View, Ca, Us

Menlo Park, Ca, Us

Mountain View, Ca, Us

San Jose, Ca, Us

Tasked with establishing a best-in-class website user-experience optimization and user testing programs at global scale.

San Jose, Ca, Us

• Drove US web-channel strategy, vision, and execution. Led the redesign and optimization of several core Merchant and Consumer web pages, including the PayPal.com homepage, with a focus on growth marketing, improving product adoption, acquisition and retention rates in support of business objectives.• Directed web marketing roadmap, including content marketing, personalization, segmentation, localization, testing and optimization. Defined strategy and worked cross-functionally to execute go to market plans that led to successful product launches and digital marketing campaigns.• Established global SEO program, focusing on rectifying search query gaps and SERP ranking. This program went on to generate a +30% increase in overall organic traffic volumes in little over one year. • Instrumental in the coordination and launch of the first fully functional instance of consumer segmentation on the US Prospect Homepage. • Successfully launched Click to Chat platform on the US website resulting in a significant increase in merchant acquisition.• Managed team of PMs and producers, creating efficient process and procedures for high-velocity web production, greatly reducing time-to-market.

San Jose, Ca, Us

• Led a cross-functional team of visual designers, interaction designers, prototypers, project managers, and developers focusing on eBay products and apps.• Introduced concepts of Design Thinking and CDI for customer-centric rapid prototyping. • Oversaw projects from a holistic point of view and helped to set up design patterns to ensure the consistency across product family.• Conducted design sprints within an Agile environment. • Wireframed product work flow and articulated with high fidelity UI design.• Prototyped to convey and deliver concepts. • Developed innovative concepts and participated user experience research.• Led projects and mentored junior designers.• Developed data visualization systems currently in use within the NOC.

Pleasanton, California, Us

Led the UX design and front-end development teams on several key capital projects including: www.GoWallet.com, www.GiftCardMall.com, and the GoWallet iPhone and Android apps. • Directed design and development of complex user flows on web and mobile apps throughout the corporation.• Developed innovative and unique method of producing device-agnostic and future-proof responsive layouts. • Redesigned and redeveloped the GoWallet site from the bottom up, resulting in a 700% increase in site traffic within a year.• Effectively coordinated with the Business, Design, Production, and Back-end teams in setting project requirements, developing timelines, conducting research, and gathering feedback.• Worked closely with the UI/UX and technical teams in determining the implementation of interactions using JQuery, Ajax, and other technologies.• Spearheaded the design of the highly successful GoWallet iPhone/Android app interface and interactions.

Stanford, Ca, Us

Oversaw design and development of the UI/UX for Stanford Medicine’s 600+ web properties including: med.stanford.edu, ScopeBlog.stanford.edu, StanfordHospital.org, and more.• Point person for maintaining usability, accessibility, and brand integrity for Stanford Medicine websites.• Team leader for mobile web and mobile app development initiatives.• Developed user-interface and front-end architecture for revolutionary internal collaboration tool, since adopted by several ivy-league medical schools.• Directed plan to migrate search provider for all Stanford University websites, ultimately saving the university over $250k a year.• Developed device-agnostic web video playback system, effectively allowing efficient mobile playback of university video library.• Collaborated on UI/UX design of medical library iPhone app. • Regular featured speaker at the Open Web Camp conference.

San Ramon, Ca, Us

Develops presentational and behavioral layering for mission critical websites including: Chevron.com, ThePriceOfFuel.com, Texaco.com, and more. • Works directly with clients, management, development teams, and quality assurance teams to develop user interfaces that maximize usability and accessibility for the end users. • Defines functional specifications, estimates, and standards documentation. • Collaborates with team members to produce websites that maximize functionality and clarity of message.• Web standards and accessibility evangelist.

Costa Mesa, Ca, Us

Implement and analyze e-commerce campaigns for the Internet’s largest provider of customer acquisition services. Conduct email and web-based marketing for major clients, including eBay, Citibank, AOL, Disney, Vonage, and NetFlix. Evaluate campaign effectiveness and leads team to design sponsorship websites to improve profit margins. • Directed web developers in conducting testing and development, streamlining processes to increase efficiency and productivity.• Lead design team to create web banners and marketing emails to generate increased revenue for blue chip clients.• Produced graphics for all departments, ensuring consistency in design and detail.• Originated file asset organization procedures and an online information repository for technical teams.

Aas, Business Management

Certified Scrum Product Owner