Director - Product Management - Marketplace Experience
CurrentLead team of Design and Product Management professionals in developing critical IBM.com applications and experiences that support client digital engagement with IBM. • Lead the Digital experience team driving adoption of Adobe marketing platform.IBM.com Direct Reports: • Director - Digital Design: Leading the creation of IBM.com design system based on Carbon.• Product Owners: - IBM experience strategy. - IBM search and discovery systems. - Digital Client Experience measured by Net Promoter Score. - IBM Product Pages with focus on product discovery and purchase experience. - IBM Product Catalog and systems supporting product information management. - Enterprise registration and profiling experience supporting marketing, trial, and purchase.Notable Achievements:• Led team to reduce the IBM.com content footprint by 50% while improving click-through rates for search by 30% and achieving 5+ point improvement in NPS.• Delivered a common registration experience across the IBM portfolio supporting millions of marketing responses and product trial registrations annually.• Drove the design and development of IBM’s digital product catalog of 700+ products.