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Senior-Level Marketing Management Professional credited with 17-years of broad experience spanning across Partner Marketing, Product Marketing, Business Development, Product Management, Merchandising, Digital Advertising, E-Commerce, Retail, Sourcing, and Growth Strategy.➦ Generates results through driving strategic marketing initiatives and projects, aggressively growing businesses and driving the development of new products with respected Fortune 50 corporations including Amazon, Target, and Verizon.➦ Utilizes proven leadership and management methodologies to build and develop high-performance marketing teams.➦ Engages in and leads collaborative communications with internal and external partners at all levels of the organization to ensure transparency of information and priority alignment across all stakeholders.➦ Develops marketing initiatives to advance brand awareness, fuel share growth, and improve retention.➦ Ability to articulate technical and non-technical information; experience understanding software development principles.➦In-depth experience partnering with marketers, designers, and engineers to define, organize, prioritize, and deliver marketing/product solutions.Core Competencies➦ Marketing Strategy ➦ Product Positioning ➦ Powerful Messaging Development ➦ Product Go-To-Market➦ Build Customer Loyalty ➦ Marketing Team Management➦ Senior Marketing Leadership➦ Expert Product/Content Marketing➦ Project Workflow Management ➦ Establish Objectives➦ Develop Market Segmentation➦ Creative Problem Resolution
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Director Of Product MarketingResident Jun 2024 - PresentSan Fransisco, Ca, UsLeading the product marketing function and driving impactful e-commerce merchandising initiatives for Resident's award-winning house of brands. -
Associate Director, Standalone AccessoriesVerizon Jul 2021 - Jun 2024Basking Ridge, Nj, UsCategory leader for all Audio, Charging, and Smart Home device marketing efforts at Verizon.➦ Launching new product categories to surprise and delight Verizon customers, including console gaming and the successful omnichannel launch of PlayStation 5 in Q4 2021 and Xbox Series X|S in Q3 2022.➦ Working on initiatives to increase selection, improve customer experience, and create a more efficient supply chain for Verizon's Accessories business. -
Head Of Product Marketing, VisibleVerizon Oct 2018 - Jul 2021Basking Ridge, Nj, UsAssembled and led a product marketing team responsible for product messaging, positioning, segmentation, device portfolio, pricing, promotions, and market research.➦ Collaborated cross-functionally with Product/Engineering to develop new catalog, merchandising, and promotional capabilities for Visible’s e-commerce platform.➦ Accelerated new member acquisition by developing a gift card with purchase program, adding various values to pair with different phone price points, and giving members optionality by assorting 20+ gift card brands.➦ Partnered with major consumer electronics brands including Samsung, Apple, Bose, Google, Speck, ZTE, and Nimble to gift accessories to new Visible members, driving increases in order volume and activation rates. -
Director Of Consumer MarketingWebroot Jun 2017 - Oct 2018Broomfield, Co, UsOversaw all marketing activity for Webroot's consumer segment, developing highly targeted channel marketing tactics to drive growth with key accounts.➦ Researched and defined a new segmentation strategy, including extensive personas and shopper journeys for both core and high growth customers.➦ Partnered closely with Best Buy to become a category leader in their cybersecurity business, growing share each year through an increased focus on field marketing and Blue Shirt training initiatives.➦ Drove substantial revenue growth at Amazon by increasing utilization of paid search and display advertising products to deploy highly targeted campaigns across all levels of the purchase funnel. -
Product Marketing ManagerGalvanize Inc Oct 2016 - May 2017Boulder, Colorado, UsDeveloped and implemented new channel marketing strategies for Galvanize’s immersive education programs in web development and data science.➦ Crafted messaging, positioning, and targeting strategies for the company’s blended learning new product launch, substantially growing the web development immersive program’s new student pipeline.➦ Drove leads for consumer immersive programs by strategically expanding into new marketing channels including streaming, radio, and OOH. -
Senior Product ManagerAmazon Feb 2015 - Sep 2016Seattle, Wa, UsPartnered with major advertisers in the consumer electronics and telco categories to develop innovative, first-of-a-kind, custom ad experiences aimed at growing revenue and reaching new audiences on Amazon.➦ Worked with Bose to build a Father’s Day gifting campaign featuring influencer video that grew the brand’s Amazon share within the audio category.➦ Generated incremental ad revenue by developing the cobranded promotions program, a unique partnership between Amazon Devices and Amazon Advertising that afforded advertising clients the ability to appear alongside Amazon’s device portfolio in prominent locations across the site.➦ Drove YoY increases in traffic and conversion for the Verizon Thanksgetting campaign by securing highly coveted homepage merchandising space during peak week, while also improving the quantity and quality of downloadable content available to customers.➦ Created a sponsorship program for the Amazon Inventions Tour, a traveling experiential marketing campaign where Amazon engaged with start-ups, helping them launch their products and get discovered on Amazon. -
Senior Marketing ManagerAmazon Jul 2013 - Feb 2015Seattle, Wa, UsLed strategic marketing initiatives for Amazon's consumer electronics division focused on driving profitability for the business while improving the shopability of the category.➦ Launched the company's first-ever consumer electronics Holiday Gift Guide and worked cross-functionally with marketers across all consumer electronics categories to pitch the gift guide to consumer electronics vendors.➦ Partnered with internal teams to secure targeted merchandising across Amazon, retargeted electronics shoppers via custom email campaigns, raised awareness with in-market shoppers via paid social and search, alongside numerous other digital and offline tactics that delivered an omnichannel approach to driving relevant traffic to the gift guide.➦ Collaborated with creative and user design teams to curate the gift guide, organizing products into categories by lifestyle, and complimenting lifestyles with custom photography; optimized the customer experience by including add-to-cart and add-to-wish-list functionality on every product placement, alongside mobile-optimizing the shopping experience. -
Sourcing Operations ManagerTarget Mar 2010 - May 2012Minneapolis, Mn, UsDeveloped new systems, processes, and reporting that enabled better organizational decision-making and improved performance across Target’s private label vendor matrix. -
Product ManagerTarget Apr 2008 - Mar 2010Minneapolis, Mn, UsManaged Target's private label bath and rugs supplier matrix, including strategic cost negotiations, program development/placement, and long-term sourcing planning. -
Business AnalystTarget Jan 2005 - Apr 2008Minneapolis, Mn, UsForecasted demand and set allocation strategies in an effort to optimize service levels, sell through, and profitability across Target's 1400+ stores.
John Von Stein Skills
John Von Stein Education Details
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University Of Notre Dame - Mendoza College Of BusinessMarketing & Business Leadership -
Elon University - Martha And Spencer Love School Of BusinessBusiness Administration
Frequently Asked Questions about John Von Stein
What company does John Von Stein work for?
John Von Stein works for Resident
What is John Von Stein's role at the current company?
John Von Stein's current role is Product Marketing @ Resident.
What is John Von Stein's email address?
John Von Stein's email address is jo****@****get.com
What is John Von Stein's direct phone number?
John Von Stein's direct phone number is +161230*****
What schools did John Von Stein attend?
John Von Stein attended University Of Notre Dame - Mendoza College Of Business, Elon University - Martha And Spencer Love School Of Business.
What skills is John Von Stein known for?
John Von Stein has skills like Vendor Management, Retail, Merchandising, Marketing, Cross Functional Team Leadership, Project Management, Strategic Planning, Team Leadership, Marketing Strategy, Brand Management, Analysis, Product Development.
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