I create simple processes and easy-to-use products and services. Whether I'm designing a flyer or launching a government program that serves a quarter of a city's population, my approach is the same. It starts with understanding the user—their needs, how they move through their journey, spotting where real value can be added, and designing solutions that adapt and improve as needs change.I’ve developed my expertise for the past 12 years, through my work in government, in private-sector consulting, and building startups—from Asia, and the Middle East to North America. Along the way, I've adapted to different cultures, picked up new skills, and collaborated with many extraordinarily smart and creative people.Key Highlights:- Strategic Design: In Gainesville, Florida, I currently lead a comprehensive program addressing the needs of the city's immigrant population. This involves conducting gap analysis and needs assessments, creating data-driven, hyper-localized multilingual service delivery plans, drafting policies, forging community partnerships, managing federal funds, and overseeing translation and interpretation services.- Service Design and Product Development: In New York City, I developed a payment platform for freelancers to access affordable software. In Florida, I am in the process of developing a multilingual AI chatbot granting Limited English Proficiency (LEP) immigrants instant access to government services, I've designed tools simplifying participation at City Hall discussions, and intuitive hybrid wayfinding solutions to locate government offices.- Market Expansion: In Mumbai, I drove an 18% sales increase through strategic packaging design for an industrial product. I enabled a global brand's entry into the Indian market through localized product innovation.- Strategic Planning: I've defined core brand strategies for multiple organizations, including a global development bank in Shanghai, a non-profit in Berlin, and a construction firm in the MENA region.If you are working on solving a complex problem, building a team of smart problem solvers, and have a platform that enables chat, feel free to connect with me. I’d love to have a discussion.