Yohan Park Email & Phone Number

Seoul, South Korea

Seoul, South Korea

대한민국 서울

대한민국 서울

Gangnam District, Seoul, South Korea

Head of Marketing at Balaan.co.kr (Korea's leading luxury e-commerce platform)

Seoul, South Korea

Product Owner at Kidikidi.kr / kidicandy.kr유아동 큐레이션 플랫폼 키디키디/키디캔디 운영 총괄 PO키디키디/키디캔디 서비스/마케팅 기획/론칭/운영디즈니코리아 키즈패션 협업 플랫폼 구축 - 패션몰 최초키디캔디 - 스마트앱어워드/웹어워드 2020 대상- Kidikidi : Online store for Korea's domestic designer fashion and lifestyle goods for kids- Kidicandy(app) : Childcare product & parenting know-how sharing & shopping platform

Seongnam, Gyeonggi-Do, Korea

WCG - World Cyber Games.• Digital Marketing - Strategy planning - Market research - Webpage & social media channel, contents planning. - WCG website re-buliding project lead.• GDPR & Privacy TF lead. - Preparing WCG as GDPR compliant for EU service. - Work closely with Company legal & Privacy team.• Conference planning - Esports Conference launching project leading - Conference branding & program planning - Agenda & speaker… Show more WCG - World Cyber Games.• Digital Marketing - Strategy planning - Market research - Webpage & social media channel, contents planning. - WCG website re-buliding project lead.• GDPR & Privacy TF lead. - Preparing WCG as GDPR compliant for EU service. - Work closely with Company legal & Privacy team.• Conference planning - Esports Conference launching project leading - Conference branding & program planning - Agenda & speaker research - Online networking system planning Show less

Seongnam, Gyeonggi-Do, Korea

Marketing Manager at WCG, Smilegate

Korea

Sports Marketing management- strategic planning- teams & players sponsorship- sports contents & channel management- sports BTL event planning and execute- digital marketingCycle BTL event plan and execute- 2017 Le Coq Art riding Project manager (draw sketch art with GPS tracking app; STRAVA) http://www.lecoqsportif.co.kr/artriding

Geumcheon-Gu, Seoul, Korea

Social / Digital Marketing at Elandmall.com (e-Commerce)July 2016 - Current (7mos)Social Media Marketing - Monthly plan and execute social media marketing closely working with the agency. Create daily Facebook and Instagram contents under TPO basis with the perspective of ROAS. Analyse ROI on every campaign and improve engagement, CPC, conversions.Viral Marketing - Work closely with the agency, Planning and executing Viral Marketing through Naver.com (largest portal site in… Show more Social / Digital Marketing at Elandmall.com (e-Commerce)July 2016 - Current (7mos)Social Media Marketing - Monthly plan and execute social media marketing closely working with the agency. Create daily Facebook and Instagram contents under TPO basis with the perspective of ROAS. Analyse ROI on every campaign and improve engagement, CPC, conversions.Viral Marketing - Work closely with the agency, Planning and executing Viral Marketing through Naver.com (largest portal site in Korea such as yahoo.com) Online community and Blog sites. Analyse CPC and conversion rates in weekly/monthly basis and improved 45% UV increases in 3 months.On-site promotions - Plan and execute on-site sales promotions, consumer events, and discount promotions. In December 2016. 25% increases in UV, 10,000 new membership increases and 75% increases in Revenue during the promotion period. Show less

Songpa-Gu, Seoul, Korea

Fan communication manager at E-Land Group (Seoul E-Land FC)

Geumcheon-Gu, Seoul, Korea

Assistant Marketing Manager at Folder Korea (Shoes Select shop)Apr 2013 – Mar 2014 (1yr)Retail Marketing - Collaborated with the VM Planning to determine how brand and product marketing campaigns at developing monthly and seasonal IMC plans. Analyzed seasonal trend and closely worked with Merchandise team and Brands to drive sales growth.Develop and Managing Online Marketing – Managed Online communication over Facebook Page and Official blog working with agencies. Developed… Show more Assistant Marketing Manager at Folder Korea (Shoes Select shop)Apr 2013 – Mar 2014 (1yr)Retail Marketing - Collaborated with the VM Planning to determine how brand and product marketing campaigns at developing monthly and seasonal IMC plans. Analyzed seasonal trend and closely worked with Merchandise team and Brands to drive sales growth.Develop and Managing Online Marketing – Managed Online communication over Facebook Page and Official blog working with agencies. Developed and launched Folder online store. Show less

Geumcheon-Gu, Seoul, Korea

Marketing at Ellesse Korea. (Sports Brand)Jan 2012 – Mar 2013 (1yr 2mos)IMC Planning – Developed and managed Integrated Marketing Communications plan with considering Global marketing communication plan.Retail Marketing - Collaborated with the VM Planning to determine how brand and product marketing campaigns at developing monthly and seasonal IMC plans.

Songpa-Gu, Seoul, Korea

Assistant Marketing Manager at Seoul E-Land Football ClubApr 2014 – Jun 2016 (2yr 3mos), Founding MemberBranding - Developed Seoul E-Land FC's Vision, Mission and Brand identity including Emblem, Mascots, creative directing, communication plan, design manuals and merchandise products.Online/Digital Marketing - Developing and managing Seoul E-Land FC's integrated digital media channel and contents strategy. Creating contents collaborate with agencies and video specialist… Show more Assistant Marketing Manager at Seoul E-Land Football ClubApr 2014 – Jun 2016 (2yr 3mos), Founding MemberBranding - Developed Seoul E-Land FC's Vision, Mission and Brand identity including Emblem, Mascots, creative directing, communication plan, design manuals and merchandise products.Online/Digital Marketing - Developing and managing Seoul E-Land FC's integrated digital media channel and contents strategy. Creating contents collaborate with agencies and video specialist including words, photography, graphic design, videos and viral content that created 41,000+ Facebook followers reaching average 220% engagements from nothing in 18 months with the small budget. Controlled Website, Facebook, Youtube, Instagram(beta) and Etc.,Developed Digital Media ExperienceA. Producing inaugural season review DVD Package in 2015 season including all match highlights and special features both in Korean and English language commentated by Martin Tyler (famous British Commentator) for the first time in K League.B. Made video content that reached more than 4M views in a week - Striker Joo Minkyu scored a goal identical to James Rodriguez's Puskas award winner - which was introduced by Metro, Mirror, Marca and other international media around the world.C. Provide various first ever contents in KLeague - Preseason's daily training Video. Match day After movies(collaborate with Video specialist), GoPro Video, 360 experience videos, Facebook live (Locker-room talks and Warm-ups, post match interviews)Fan Engagement – Build Strong relationship with early adopted fans and create fan & supporting culture. Organized Fan forums and community outreach event and managing on and offline promotions to make and develop an engagement with fans. Show less