John Yoon Email & Phone Number

Boston, Ma, Us

Sudbury, Massachusetts, Us

Led the successful integration of marketing and business intelligence functions at Gridwealth, resulting in Inc 5000 recognition for two consecutive years. Established reporting and metrics structure, guided messaging direction, and improved CRM management using Salesforce.com for customer segmentation and lead generation.

Marketing consultancy to help companies develop marketing initiatives such as category creation, communications and PR strategies, messaging and mission platform development, demand generation, customer definition and segmentations, fundraising, hiring, and process implementation.

Salt Lake City, Utah, Us

I worked with prospective and active portfolio companies, offering counsel on marketing and strategy, particularly focused on growth stage organizations.Areas of consultation include:Messaging and positioning- PR strategy- Web strategy - Demand generation- Communication and content

Chief Strategy OfficerManaged strategy, marketing, business development, product development prioritization, engineering recruiting, roadmap planning, and customer meetings for angel-backed software startup developing machine learning software for signal detection and noise suppression. The by using deep neural network technology, we were able to substantially improve noise immunity for mobile phones and speech recognition applications.Successful exit via sale to Cirrus Logic in April 2017.

Livonia, Mi, Us

Developed and implemented plan to design and market energy-harvesting automation controls to education and hospitality markets. Created strategy, product roadmap, and processes to drive revenue plan for $3M in 2010 growing to $15M in 2011. Coordinated with other MASCO businesses to create cross-divisional programs. Successful spinout from MASCO to Zeno Controls.

Midvale, Ut, Us

Led worldwide marketing, channel development, Developed strategy to pursue the enterprise market with new generation of secure web gateways. Created plan to drive revenue from $6M 2009 to $10M 2010. Summary:MarketingEstablished corporate branding and messaging platform.Directed advertising creative development and new company identity programResponsible for web and print communication strategy and execution Led public relations activities, managed external agency Managed industry analyst relations ChannelDeveloped channel programs and overhauled reseller programManagement Created marketing analytics and Web tracking systems to nurture leadsImplemented rigorous ROI process to track campaign effectiveness

Midvale, Ut, Us

Salt Lake City, Ut, Us

Responsible for worldwide marketing, communications and product management for VC-funded start-up in affordable home automation and smart energy products. Executed plans to support revenue growth from $8M 2005 to $23M 2006, $40M in 2007 and $57M in 2008. Summary:MarketingDirected advertising creative development and new company identity programResponsible for web and print communication strategy and execution Responsible for public relations activities, managed outside agency and conducted interviews with press and analystsExecuted shows at CES, CEDIA and EHX, developed Dealer CouncilRetailDeveloped and managed retail marketing plans at Circuit City, Home Depot, Best Buy, Magnolia, Ultimate Electronics and TweeterWorked with training and corporate sales to develop messaging and communication plan for retail sales and service teamsImplemented in-store point of purchase displaysProduct ManagementRecruited and staffed team responsible for product managementImplemented processes for prioritization and tracking, business case developmentDeveloped life cycle product management processes Set product strategy, published roadmaps, led product reviewsManagement Set up evaluation and team development programsInitiated formalized review processes with 360 degree feedback

Brought in to turn around public company that designs, manufactures, and markets ophthalmic diagnostic and surgical equipment for the identification and treatment of disorders of the eye. Summary:Stabilized income at $3M and reversed financial trend from $3.4M loss in 2003 to $10K profit in 2004Reorganized operations and increased production 24% using 10% fewer employees Launched two new products through FDA and CE approvals processExecuted new marketing campaign to reestablish company presenceImplemented service program and reduced customer complaints by 27% Settled several lawsuits including class-action suits Reestablished key distributors in Asia and Europe

Marlborough, Ma, Us

Responsible for worldwide product marketing for new enterprise-grade SIP VoIP solution. Launched new NBX product lines into the channel.Summary:Managed $1.2M voice marketing budget. Coordinated branding, awareness campaigns and launches. Led press and analyst activities. Directed team responsible for lead generation, collateral development, TCO studies. Coordinated competitive and pricing analysis and drove promotion activity. Also responsible for voice reseller and distribution program worldwide.

Marlborough, Ma, Us

Summary: Over tenure, led product management for:Wireless LANMobile, Desktop, and Server Embedded FirewallBluetoothMobile LAN (Megahertz and Etherlink brands)Mobile and Desktop Modems (Megahertz, Sportster and Courier brands)Mobile SoftwareCommon to all roles:Accountable for worldwide profit and loss more than $400M in mobile) Drove forecasting and pricingCoordinated overall marketing, distribution, promotion and development strategiesWorked to establish ASIC plans and hardware roadmapsResponsible for establishing partnerships with technology companiesResponsible for roadmap and planning meetings with PC OEMs and ODMs including IBM, HP, Compaq, Toshiba, Dell, Acer, Quanta, Compal, MitacPlaced development programs with suppliersAdditional experience in leading product-marketing organization for 3Com Edge Connectivity Business Oversaw $2M+ budget in marketingResponsible for driving 40% budgetary reduction plan without losing coverage. Team awarded special recognition for efforts by president of 3Com's Business Connectivity CompanyResponsible for press, analyst relations and outbound marketingCollaborated with sales to direct channel marketing activitiesLed team of product-line managers, product and marketing managers

Schaumburg, Il, Us

Responsible for overall planning and product development for US Robotics PC Card Division. Coordinated new product development; led planning process for new technologies such as ISDN, DSL, cellular and GSM. Led initiatives for strategic alliances and partnerships. Worked toward integration of international markets and interdivisional initiatives. Directed market research. The company acquired by 3Com.

Kista, Stockholm, Se

Ericsson and GE enter a joint venture and Ericsson eventually acquired all of the GE radio business.

Boston, Ma, Us

Ba, Economics

Mba, Marketing And International Business

Mba