Jonniy has for nearly three decades worked as a first mover in the Danish Audio Industry. He was one of the pioneers within Audio Marketing and Audio Stimulation in Denmark.He has been a leading audio marketing expert at www.audio-wise.com developing unique audio marketing and audio stimulation for companies around the world bringing Danish sound design into a global arena delivering solutions for international blue-chip companies such as; APPLE, ARLA, BØRSEN, CARLSBERG, COCA COLA, BESTSELLER, , DANSK, FORD MOTOR COMPANY, HAMLEYS, HYUNDAI MOTOR COMPANY, MÆRSK, LEGO, LEXUS, LUNDBECK, OTICON, JABRA, amongst others.In 2015, in collaboration with Aalborg University in Denmark, Jabra and Danish Sound, Jonniy helped initiate the World's first white paper on Product Sound Design. https://www.researchgate.net/publication/301463519_Product_Sound_Design_Form_Function_and_ExperienceIn addition, Jonniy is one of the leading frequency therapy experts and has developed the world's first validated frequency therapy through MeloCura and this is his true passion. MeloCura’s goal is to develop and make available validated frequency sound streams that increase a person’s quality of life, providing therapeutic relief naturally without the risk of drug misuse or overdose. MeloCura has successfully helped many people suffering from chronic symptoms or conditions such as stress, muscular tension, pain, insomnia, Parkinson, Cerebral Palsy and fibromyalgia and is now being used in hospitals, rehabilitation clinics in palliative care and also for increased human performance in a global perspective.In 2021 MeloCura entered into a Joint Venture, giving birth to the platform MeloKura with iOS and Android Apps launched, enabling the sound streams to be easily accessible by a global audience. This has resulted in the world first Selfcare app that makes your health stronger providing one of the strongest preventative health interventions. To find out more, go to www.melokura.comRead the scientific findings here https://www.melokura.com/the-scienceMeloKura is very pleased with the outcome with our endeavors to establish proof of concept delivering one of the most effective predictive preventative interventions in the market and we now find that several businesses and government agencies are expressing a strong interest in working with us. Jonniy has been instrumental in securing Denmark as one of the world leaders in audible frequencies, prompting us to reconsider our understanding and use of sound.