John Zhou Email & Phone Number

New York, NY, US

Singapore, SG

- Meet business challenge, turn around business, improve profitability and increase shareholder value- Improved RGI Index 9% through 5% ADR increase in the last three month after six month business assessment

Shanghai, Shanghai, CN

• Recruited to establish Ctrip (world’s third-largest online travel company; publicly traded on NASDAQ) business presence in The Americas. market and develop sustainable business plan for the next 5 years. Charged with.
• Direct team of Business Consultant and Operations Coordinator, as well as Sales and Connectivity IT departments with efforts resulting in generating business partnerships with one major OTA, 7 key business partners and.
• Facilitate and moderate tech calls among multiple Ctrip IT and clients’ IT departments on different continents and time zones. - Work with clients and internal IT department and discover the best solution of API.
• Developed and executed business development plan for The Americas market through 3rd-party partners, local and regional chains, and individual hotels to be part of Ctrip global expansion strategy.
• In less than 2 months, signed 7 multimillion-dollar contracts with key business partners (currently in final stage of direct connect).

• Pioneered this role to broaden the revenue management function across 7 hotel properties (currently poised for growth to 20), from strictly operational revenue focus to also embrace the sales and marketing side of.
• Emphasized total revenue management to generate the prime return from investment, introducing high-impact strategy / execution to optimize demand.
• Created sales, distribution, revenue and partnership strategy in order to rebrand and reposition the exiting hotel into luxury market
• Crafted profitable price points for Sales Department and marketing promotions; focus on channel management to tackle high-profit-margin channel business. - Leveraged brand image and brand recognition to increase revenue.
• Worked with digital marketing team to improve search results and direct bookings, structuring a digital blueprint to create impact on total business landscape. - Integrated SEA, meta search, Tripadvisor and social.

• Recruited to this division as REGIONAL VICE PRESIDENT OF SALES AND MARKETING to solve declining revenue / sales stemming from morale, ethics and professionalism issues in the Sales and Marketing Department at Sofitel.
• Called on by GM at Sofitel Minneapolis in October 2009 to revitalize his hotel sinking revenue in order to meet 90% market share forecasts as promised in owner contract; coached hotel team and monitored bookings /.
• Presented personally with a 2010 Gold Bernach global award in the category of “Performance.” - "Accor is well aware of the quality of your exceptional performance...” – Chairman / CEO, AccorIntroduced no-investment.
• Produced $22M in 2013 room revenue (5% of total room revenue).
• Sofitel Worldwide adopted this pricing strategy companywide in 2014.Successfully integrated South American team into Americas region, training and coaching all revenue managers and building succession plans for nearly.
• Achieved 53% occupancy in 2010 at Sofitel Buenos Aires, well over 42% projection.

Ithaca, NY, US

• Began in Paris, working with new outside consulting firm to develop and standardize Sofitel Worldwide’s pricing strategy based on own model — public pricing, corporate contact, and inventory pricing — created for.
• Orchestrated a meeting between Sofitel COO and Vice Chairman of Wanda Group, which ultimately rebuilt trust, understanding, and better business strategies to successfully avoid $10M penalty.
• Retrained team at Sofitel Wanda Beijing, visited clients, restructured departments within hotel and generated support from U.S., Hong Kong and Australia.Moved on to ”save” the Sofitel Budapest from poor business.
• Visited the cruise line executives at U.S. headquarters and rescue the cruise business for upcoming seasons.Traveled to Accor-owned Sofitel Cairo in 2008, to coach GM toward improving poor sales results which had been.
• Conducted deep analyses of business operations, retrained sales team, identified new business leads, coordinated with U.S. global sales, and leveraged industry connections to secure new tour series.In 2008, again.
• Conducted business review of 40 hotels in Asia, Europe, Mideast, Africa and Americas, 2008 - 2009, offering knowledge, guidance and direction to effect continuous improvement.

Issy-les-Moulineaux, Ile-de-France, FR

• Based on success in Houston, was recruited by North America network to improve market share and profitability at Sofitel New York (January 1, 2005) after recent loss of lucrative business opportunities.
• Changed business model to focus on brand positioning and strategized business portfolios; in 3 years, accelerated growth rate totaling 49.6% over that of competitors.
• Created new corporate pricing model that generated substantial revenue increase for Sofitel New York and was adopted for entire North America Accor network.Earned promotion to AREA REVENUE DIRECTOR in 2006, overseeing.
• Restructured pricing strategy, focused on sales and drove a global distribution campaign, galvanizing hotel team / Director of Sales to stop the bleeding within 2 months. Promoted again (mid 2006) — to REGIONAL.
• Reversed critical financial condition of Sofitel Washington by traveling there every Tuesday for 2 months to coach Director of Revenue Management to improve business model, pricing strategy, channel management and.
• Named Revenue Manager of the Year, 2006: “[Your] outstanding performance, energy and leadership helped generate an additional $7M in profit for the hotel.” — Accor North America

• Turned around an under-performing hotel to meet budget goals within first month.
• Collaborated with sales team to develop / launch a high-impact sales strategy focused on corporate and group sales with online / global distribution and dynamic pricing to constantly create business demand / maximize.
• Recognized with Revenue Manager of the Year award, 2004; helped management team receive first year-end bonus in many years.

Master, Revenue And Marketing

Executive Leadership