Leads global off road and on-highway product strategy, development, and planning for Agricultural, Construction, Industrial, Truck, Forestry, and Turf Care markets. Understands markets, identify product needs, ideates and validates new product concepts, develops business cases, manages, and executes the product life cycle and multi-generational launch plans to drive increased sales and profit.Reports to President

Marketing Director and Owner of consultancy specializing in understanding consumer needs, ideating product concepts, defining consumer appeal, technical feasibility, and business case to deliver products that drive sales and profits. •Doubled sales in the next two years by utilizing elements of six sigma processes that focused new product development efforts on key consumer needs•Reduced initial new product development costs by 50% by using digital marketing techniques such as… Show more Marketing Director and Owner of consultancy specializing in understanding consumer needs, ideating product concepts, defining consumer appeal, technical feasibility, and business case to deliver products that drive sales and profits. •Doubled sales in the next two years by utilizing elements of six sigma processes that focused new product development efforts on key consumer needs•Reduced initial new product development costs by 50% by using digital marketing techniques such as social listening to understand consumer insights on key platforms such as Facebook and Twitter•Identified $1.0MM in annual product cost savings with little to no effect on performance Show less

P&L responsibility for privately held multi-million dollar pet food and cat litter business. Led marketing department in developing objectives, strategies, tactics, branding, and innovation. • Initiated expansion of distribution by developing new brands resulting in 160% increase in sales in two years• Established new product development strategy focusing on consumer needs and long term, structured product development• Developed new food product concepts with 90%+… Show more P&L responsibility for privately held multi-million dollar pet food and cat litter business. Led marketing department in developing objectives, strategies, tactics, branding, and innovation. • Initiated expansion of distribution by developing new brands resulting in 160% increase in sales in two years• Established new product development strategy focusing on consumer needs and long term, structured product development• Developed new food product concepts with 90%+ consumer purchase interest• Developed and launched new branded website resulting in 1,000% increase in site traffic, 94% first time visitors, and 135% increase in consumers returning to the site via bookmark or keying in website name• Initiated first ever consumer testing of online advertising campaign resulting in communications testing best ever in gaining attention, differentiating product vs. competition, and being memorable• Led development of social media campaign using Facebook, Twitter, Pinterest, Instagram, etc. resulting in 881% increase in social sharing of website, 113% increase in traffic, and beating top five competitors in engagement on FacebookReported to President Show less

P&L responsibility for managing global multi-million dollar business to deliver volume and profit objectives. Led global multi-functional teams in the development and implementation of marketing objectives, strategies, tactics, budgets, innovation, and new products. • Initiated project to understand customer insights resulting in new products testing in top quartile for purchase intent, perceived need, uniqueness, & price value resulting in 300% revenue increase in three years•… Show more P&L responsibility for managing global multi-million dollar business to deliver volume and profit objectives. Led global multi-functional teams in the development and implementation of marketing objectives, strategies, tactics, budgets, innovation, and new products. • Initiated project to understand customer insights resulting in new products testing in top quartile for purchase intent, perceived need, uniqueness, & price value resulting in 300% revenue increase in three years• Created strategy opening up business expansion into European and Asian / Chinese markets resulting in 250% revenue increase in two yearsReported to Vice President Show less

P&L responsibility for directing the company’s global innovation / new product development efforts thru the identification of consumer insights, new products, and marketing opportunities. Led multi-functional teams in the development and implementation of new product objectives, strategies, tactics, and innovation roadmaps. • As a Strategy Team member successfully led cross-functional initiative to restructure organization and new product management / development process doubling the… Show more P&L responsibility for directing the company’s global innovation / new product development efforts thru the identification of consumer insights, new products, and marketing opportunities. Led multi-functional teams in the development and implementation of new product objectives, strategies, tactics, and innovation roadmaps. • As a Strategy Team member successfully led cross-functional initiative to restructure organization and new product management / development process doubling the number of new product launches• Initiated project to understand consumer insights resulting in four new products testing in top quartile with consumers for purchase intent, perceived need, uniqueness, and price value increasing sales by $150MM• Led development of new product effectively expressing the Electrolux brand position of “thinking of you” resulting in $25MM in incremental sales• Recognized as marketing expert and chosen to present best practices in new product development and launch at annual global marketing conference based on new product that exceeded sales and profit objectives by over 20%• Developed global environmental strategy resulting in a 15% reduction in material with little to no negative effect on productReported to Vice President of Marketing Show less

P&L responsibility for multi-million dollar floor care business. Led multi-functional teams in the development and implementation of marketing objectives, strategies, tactics, brand building, and innovation. • Successfully rewrote Eureka Brand strategy focusing the company on two key segments increasing profits by 42%• Developed and implemented trade / pricing differentiation strategy resulting in incremental $10MM in sales• Led development of advertising campaign… Show more P&L responsibility for multi-million dollar floor care business. Led multi-functional teams in the development and implementation of marketing objectives, strategies, tactics, brand building, and innovation. • Successfully rewrote Eureka Brand strategy focusing the company on two key segments increasing profits by 42%• Developed and implemented trade / pricing differentiation strategy resulting in incremental $10MM in sales• Led development of advertising campaign resulting in 80% lift in sales at major retailers• Initiated marketing research to effectively communicate key consumer benefits at shelf resulting in purchase intent preference with consumers vs. competition• Spearheaded development of global new product from concept to commercialization exceeding sales and profit objectives by over 20%• Led consumer insight based initiative to redefine brand positioning and architecture for Eureka and Electrolux Brands resulting in brand relevancy, differentiation, and credibility with consumersReported to Vice President of Marketing Show less

P&L responsibility for multi-million dollar Rayovac rechargeable battery business. Led multi-functional teams in the development and implementation of marketing objectives, strategies, tactics, brand building, and innovation.• Developed integrated marketing plan that increased total business sales by 15%• Developed and launched new product with 90% of budget devoted to targeted online marketing. Within six months of launch product was number one in the market• Developed… Show more P&L responsibility for multi-million dollar Rayovac rechargeable battery business. Led multi-functional teams in the development and implementation of marketing objectives, strategies, tactics, brand building, and innovation.• Developed integrated marketing plan that increased total business sales by 15%• Developed and launched new product with 90% of budget devoted to targeted online marketing. Within six months of launch product was number one in the market• Developed online advertising campaign resulting in 114% lift in brand awarenessReported to Vice President of Marketing Show less

P&L responsibility for managing multi-million dollar North American facial tissue business. Led multi-functional teams in the development and implementation of marketing objectives, strategies, tactics, and new products. Led preparation of ten-year strategic product plan.• Developed integrated customer business plans resulting in 17% increase in sales and 27% increase in profit• Led new products team from initial concept development through volumetric testing resulting in new… Show more P&L responsibility for managing multi-million dollar North American facial tissue business. Led multi-functional teams in the development and implementation of marketing objectives, strategies, tactics, and new products. Led preparation of ten-year strategic product plan.• Developed integrated customer business plans resulting in 17% increase in sales and 27% increase in profit• Led new products team from initial concept development through volumetric testing resulting in new product introduction with annual sales of $60 million, exceeding initial projections by 124%• Awarded patent for new facial tissue dispensing system with annual sales of $112 million• Successfully coordinated Agency / Brand / Product Development efforts to produce Kleenex brand facial tissue television commercials supporting new product introduction Show less

Led in the development and execution of objectives, strategies, and tactics for Kimberly-Clark’s flagship web site, Parentstages.com. Responsibilities included development of overall CRM & internet strategy, advertising, consumer promotion, and internet programming to build the Parentstages.com and HUGGIES brands.•Awarded “Best Packaged Goods Internet Site” from @D:TECH and “Top Ten Websites” from Ad Age•Developed first-of-its-kind internet programming resulting in 1,400%… Show more Led in the development and execution of objectives, strategies, and tactics for Kimberly-Clark’s flagship web site, Parentstages.com. Responsibilities included development of overall CRM & internet strategy, advertising, consumer promotion, and internet programming to build the Parentstages.com and HUGGIES brands.•Awarded “Best Packaged Goods Internet Site” from @D:TECH and “Top Ten Websites” from Ad Age•Developed first-of-its-kind internet programming resulting in 1,400% increase in site traffic•Developed one million member consumer database reducing direct mail costs by 98%•Directed agency to develop successful print and television advertising campaign doubling consumer awareness Show less

Led the development and execution of consumer promotion and packaging objectives, strategies, and tactics for baby wipes. Worked with research, packaging, and consumer promotions groups to design successful programming.• Developed new and improved HUGGIES baby wipes tub with 80:20 overall preference vs. current product• Managed multi-million dollar consumer promotion plan resulting in 90% trial by target consumer