Jo (Parkins) Howard Email & Phone Number

Sandwich, Gb

Wokingham

Deliver the retailer and brand reward solution through field and brand management using the epoints platform. Manage the field operation through the indirect responsibility for a third-party sales team of 150 and client relationships to deliver revenue targets and further business development.* Delivered the rollout of IAT’s mobile app bigDL to 2000 stores across the convenience sector.* Designed and implemented sales team training and retailer education briefs resulting in a 34% coupon redemption rate via bigDL v’s 0.8% for paper coupons.* Managed a programme of retailer reward visits to 4800 stores every 6 weeks.* Implemented a strategy to increase the numbers of retailers participating in the reward scheme by 200%.* Reduced the third-party sales team size by 44% to maximise efficiency and consistency of callage and facilitate increased product knowledge.* Delivered an increase in brand distribution of up to 30% in for leading brands such as Molson Coors, Birdseye, Accolade Wines and Hovis participating in epoints rewards scheme.* Managed the Todays Group to drive their digital programme across their symbol store estate.

Nationwide

Direct responsibility for the internal sales team including 9 Key Account and a sales team of 55. Whilst also directly involved in managing strategic National Accounts.* Restructured sales team and became instrumental in upskilling 9 sales executives to Key Account Managers in response to the changing operational environment.* Led a team of 3 first line managers* Implemented KPI strategy across third party sales team resulting in 1000 new and range extensions in 18% of existing stockists which equated to additional revenue of £100,000 per month in just 5 months.* Appointed into pivotal role to lead transition of product and knowledge to ITUK, including designing and facilitating training programmes, business management support for the commercial restructure, mentoring of Retail Business Managers and National Account Managers.* Gained new listing with WHSmith, securing 400 new distribution points and revenue of £600,000 per annum.* Worked closely with the Senior Management team on the commercial direction.

Nationwide

Reporting to the Sales Director, proactively managed a £20million portfolio of high profile accounts across High Street, Grocery, Discount, and Convenience channels. Explored every sales opportunity to maximise the potential for sales growth and achievement of increased volumes, utilising and analysing all key internal and external data available to optimise the business results. Responsibility and accountability for the direction and achievements of 30 field sales team colleagues and 10 call centre agents.* Coordinated and led a promotional plan for Tesco resulting in a sales uplift of 71%.* Reversed a 6% value sales decline in WHSmith, by focusing on staff education and excellent in-store execution* Analysed all key internal and external data available to optimise business results, using a data-insight-action methodology

United States

Reporting directly to the Vice President of Global Services, with the direction to effectively lead strategic and operational business development projects, related to developing an affiliate international lottery programme. Building rapport and working closely with affiliate’s senior management team to work on commercial risks and opportunities, as well as influenced stakeholders to obtain buy in and review new initiatives. * Successfully executed major international retail change programme for $3.5bn value California State Lottery that resulted in $72m annual sales benefit through introduction of proven retail methodologies. * Designed and delivered a development programme for 18 sales managers focusing on skills capability in coaching methodologies, which resulted in an increase of productivity to achieve the additional $72 million in sales.* Designed, developed and delivered a coaching programme targeted at 160 sales colleagues, using a variety of methodologies.

Kent & London

Successfully managed, motivated and supported a team of 12 retail sales executives tasked with achieving £240m annual revenue target. Managed recruitment and selection process, coached and mentored team and conducted constructive feedback sessions to drive performance improvement. Maximised potential of all 2,500 retail outlets across all sectors by ensuring optimum coverage across region, created and implemented regional business plan as well as provided direction to facilitate delivery of business objectives.* Generated additional £10m revenue from improved team effectiveness and delivery, having been selected for 9-month secondment and subsequent successful resolution of major underperformance issues.* Improved team KPI performance from 8th nationally to 2nd during 12-month period by designing regional business plan, setting clear business objectives and implementing plan that maximised sales opportunities from large events.* Coached 3 colleagues to successfully bridge skill gaps between sales executive and account management, resulting in the promotion of all 3 in an 18-month period.

Aylesbury

Aylesbury